Electronics maker's new TV model can pull movies off the Internet all by itself.
The Internet-based video-content provider announced a partnership with South Korea's LG Electronics
That additional device would be something like a TiVo
Prior to that, Netflix announced a deal with Microsoft
Netflix has come along way from renting out DVDs through the mail. Though offering less content than its DVD service, the company has also developed a popular online streaming service.
The Internet streaming service will become increasingly prevalent as the distinction between a computer monitor and television set blurs. It should also save the company money, as it could lead to a drop in requests for DVDs, and with it postage costs. (See: "Netflix's New Tricks.")
Netflix isn't alone. On Monday Amazon.com
In any case, shares of Netflix rose 4.4%, or $1.32, to $31.19, in afternoon trading. Investors are confident in the firm. Though the last 12 months have been rocky, the stock has seen a gain of 27.0%, while the S&P 500 index has lost 33.9% over the same period.
Tim Alessi, director of product development for LG Electronics USA, said the broadband TVs will sell for roughly $200 to $300 more than a regular high-definition television set.
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