March Madness Day 1: CBSSports.Com Serves Up 2.8 Million Hours Of MMOD To 2.7 Million Users
IT 2009. 3. 22. 00:30CBSSports.com’s Jason Kint told us the online numbers were well ahead of last year and now CBS has released the internal stats to back that up: NCAA March Madness On Demand drew more than 2.7 million unique users during the first day of the men’s basketball tournament, up 56% over the 1.75 million that showed up for tip-off last year.
As you would expect, the amount of live streaming audio and video rose as well, up 65% to 2.8 million hours from 1.7 million.
Even the “Boss Button ”—this year a spreadsheet-like ad from Comcast
In addition to third-party partners including Google
—iPhone: The MMOD app is the number one paid app in the iPhone app store but CBS
The $4.99 app allows iPhone and iTouch users with WiFi access to watch
any of the 63 games live or on demand; those connecting through AT&T
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