October Auto Sales: Shriveling demand hurts Ford

DEARBORN, Mich. -

Ford Motor Co. said Monday its October U.S. sales tumbled on steep drops in demand for both cars and light trucks.

Ford sold a total of 132,278 light vehicles in October, down 30.2 percent from 189,515 in the same month last year. Light vehicle sales exclude heavy trucks.

Sales of the Dearborn, Mich.-based automaker's Ford, Lincoln and Mercury brand cars dropped 26.8 percent to 40,854 units from 55,812. Sales of the company's Focus small car also fell 18.2 percent to 10,576 vehicles, while Fusion sales edged down 3.3 percent to 10,836.

Demand for Ford, Lincoln and Mercury brand light trucks tumbled 30.4 percent to 87,707 vehicles from 125,942.

The results included a 53.9 percent drop in sport utility vehicle demand to 9,102 units and a 38.8 percent decrease in sales of crossover vehicles to 22,552.

Sales of the company's top selling F-Series pickups fell 16.3 percent to 43,324 units.

Demand for the company's Volvo brand vehicles fell 52.1 percent to 3,717 units.

So far this year, Ford sales are down 18.6 percent to 1.7 million vehicles from 2.1 million at the same time last year.

Ford shares fell 1 cent to $2.18 in midday trading.

Posted by CEOinIRVINE
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