'IT'에 해당되는 글 215건

  1. 2009.04.22 Oracle to Buy Sun Microsystems by CEOinIRVINE
  2. 2009.04.22 Chrysler lenders offer to swap $2.5B for equity by CEOinIRVINE
  3. 2009.04.22 Yahoo! Silent On Microsoft by CEOinIRVINE
  4. 2009.04.21 Top 10 Firefox Add-ons for Linux Users by CEOinIRVINE
  5. 2009.04.21 Obama Appoints Virginia's Chopra As National CTO; Silicon Valley Approves by CEOinIRVINE
  6. 2009.04.21 Earnings Preview: EBay to report 1Q results by CEOinIRVINE
  7. 2009.04.21 Earnings Preview: Apple Inc. by CEOinIRVINE
  8. 2009.04.18 Making iPhone Apps Pay by CEOinIRVINE
  9. 2009.04.18 Gaming Apple's App Store by CEOinIRVINE
  10. 2009.04.17 Ebay to buy stake in S. Korean online marketplace by CEOinIRVINE

Oracle to Buy Sun Microsystems

IT 2009. 4. 22. 13:04

Oracle to Buy Sun

SANTA CLARA, Calif. April 20, 2009 Sun Microsystems (NASDAQ: JAVA) and Oracle Corporation (NASDAQ: ORCL) announced today they have entered into a definitive agreement under which Oracle will acquire Sun common stock for $9.50 per share in cash. The transaction is valued at approximately $7.4 billion, or $5.6 billion net of Sun's cash and debt.

"We expect this acquisition to be accretive to Oracle's earnings by at least 15 cents on a non-GAAP basis in the first full year after closing. We estimate that the acquired business will contribute over $1.5 billion to Oracle's non-GAAP operating profit in the first year, increasing to over $2 billion in the second year. This would make the Sun acquisition more profitable in per share contribution in the first year than we had planned for the acquisitions of BEA, PeopleSoft and Siebel combined," said Oracle President Safra Catz.

"The acquisition of Sun transforms the IT industry, combining best-in-class enterprise software and mission-critical computing systems," said Oracle CEO Larry Ellison. "Oracle will be the only company that can engineer an integrated system - applications to disk - where all the pieces fit and work together so customers do not have to do it themselves. Our customers benefit as their systems integration costs go down while system performance, reliability and security go up."

There are substantial long-term strategic customer advantages to Oracle owning two key Sun software assets: Java and Solaris. Java is one of the computer industry's best-known brands and most widely deployed technologies, and it is the most important software Oracle has ever acquired. Oracle Fusion Middleware, Oracle's fastest growing business, is built on top of Sun's Java language and software. Oracle can now ensure continued innovation and investment in Java technology for the benefit of customers and the Java community.

The Sun Solaris operating system is the leading platform for the Oracle database, Oracle's largest business, and has been for a long time. With the acquisition of Sun, Oracle can optimize the Oracle database for some of the unique, high-end features of Solaris. Oracle is as committed as ever to Linux and other open platforms and will continue to support and enhance our strong industry partnerships.

"Oracle and Sun have been industry pioneers and close partners for more than 20 years," said Sun Chairman Scott McNealy. "This combination is a natural evolution of our relationship and will be an industry-defining event."

"This is a fantastic day for Sun's customers, developers, partners and employees across the globe, joining forces with the global leader in enterprise software to drive innovation and value across every aspect of the technology marketplace," said Jonathan Schwartz, Sun's CEO, "From the Java platform touching nearly every business system on earth, powering billions of consumers on mobile handsets and consumer electronics, to the convergence of storage, networking and computing driven by the Solaris operating system and Sun's SPARC and x64 systems. Together with Oracle, we'll drive the innovation pipeline to create compelling value to our customer base and the marketplace."

"Sun is a pioneer in enterprise computing, and this combination recognizes the innovation and customer success the company has achieved. Our largest customers have been asking us to step up to a broader role to reduce complexity, risk and cost by delivering a highly optimized stack based on standards," said Oracle President Charles Phillips. "This transaction will preserve and enhance investments made by our customers, while we continue to work with our partners to provide customers with choice."

The Board of Directors of Sun Microsystems has unanimously approved the transaction. It is anticipated to close this summer, subject to Sun stockholder approval, certain regulatory approvals and customary closing conditions.

There will be a conference call today to discuss the transaction at 5:30 a.m. Pacific time. Investors can listen to the conference call by dialing (719) 234-7870, passcode 923645. A replay will be available for 24 hours after the call ends at (719) 884-8882, passcode: 923645. A live audio webcast of the call will be made available at www.oracle.com/investor and a replay will be available for seven days after the call ends.

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

About Sun Microsystems, Inc.

Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision -- "The Network is the Computer" -- Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at http://sun.com.

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Posted by CEOinIRVINE
l

Banks and hedge funds that hold $6.9 billion in Chrysler LLC debt have proposed forgiving $2.5 billion of it in exchange for about a 40 percent stake a Chrysler-Fiat alliance, according to two people briefed on the proposal.

One of the people said the lenders delivered their counterproposal to Chrysler and the U.S. Treasury Department late Monday night. Neither person wanted to be identified because the negotiations are private.

The counteroffer comes as Chrysler races to meet a government-imposed April 30 deadline to swap debt for equity, cut labor costs and negotiate an alliance with Italy's Fiat Group SpA. If it misses the deadline, government aid will end and Chrysler likely faces liquidation.

Last week, creditors rejected a Treasury Department offer to reduce the debt to $1 billion, absolving Chrysler of about 85 percent of its secured loans. The counteroffer, which would swap about 35 percent of the debt for equity, falls short of government restructuring goals that called for Chrysler to retire at least two-thirds of its debt.

Messages were left with spokeswomen for the Treasury Department and Chrysler.

Chrysler is living on $4 billion in federal loans and could get another $500 million to survive through April. But without massive restructuring and a Fiat deal, government officials have said they won't lend the struggling automaker any more money.

The counteroffer from a steering committee would give the equity stake to first-lien lenders including Citigroup Inc., JPMorgan Chase & Co., Goldman Sachs Group Inc., Morgan Stanley and several smaller banks, plus some hedge funds. Chrysler has about 45 first-lien lenders who would be first in line to get money if the company's assets were liquidated.

"The goal is something close to 40 percent of the equity" in the combined Chrysler-Fiat company, according to one of the people briefed on the lenders' proposal. "Taking equity is a risky proposition," the person said.

When the Bush administration agreed to give Chrysler and General Motors Corp. loans last year, they set targets for the companies to swap two-thirds of their debt for equity. The Obama administration has been less clear about how much debt must be exchanged, saying in a March 30 statement that Chrysler must have a "sustainable debt burden."

"This at a minimum will require extinguishing the vast majority of Chrysler's outstanding secured debt and all of its unsecured debt and equity, other than trade creditors providing normal trade terms," the statement said.

One of the people briefed on the counteroffer said the debtholders are aware that it doesn't meet the two-thirds debt-for-equity swap required by the Bush administration, but it would be a piece of an overall plan to wipe out most of Chrysler's debt.

Including the secured debt and government loans, Chrysler owes about $23.5 billion, including $10.6 billion to a United Auto Workers trust fund that will take over retiree health care costs starting next year. It also owes $1 billion each to its current owners, Cerberus Capital Management LP and Daimler AG.

The company is negotiating with the UAW to take equity for part of the trust fund obligation.

Bankruptcy experts have said the secured debtholders would be less likely to settle for pennies on the dollar because their loans are secured by Chrysler's physical assets and because they likely purchased credit default insurance that would repay them if Chrysler defaults.

Chrysler and Fiat are discussing a deal in which Fiat would take a 20 percent stake in the company in exchange for Fiat's small-car technology. Fiat CEO Sergio Marchionne is in the U.S. through today taking part in the negotiations.

AP Auto Writer Dan Strumpf reported from New York.

Copyright 2009 Associated Press. All rights reserved. This material may not be published broadcast, rewritten, or redistributed

Posted by CEOinIRVINE
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Yahoo! Silent On Microsoft

IT 2009. 4. 22. 12:15

The Internet portal didn't shed light on a possible deal with the software giant as it reported a loss and more job cuts.


BURLINGAME, Calif. -- Beleaguered Internet portal Yahoo! reported first-quarter earnings of $118 million, or 8 cents per share, a decrease of 78% from the year-ago period.

In an effort to cut costs further, the portal expects to lay off 600 to 700 people, 5% of global employees, in the next two weeks.


On a conference call with analysts, Yahoo! ( YHOO - news - people ) CEO Carol Bartz said the company would invest in businesses "that generate the majority of our traffic" and discontinue less-popular offerings, rather than simply making across-the-board staff cuts. Candidates for more investment include the Yahoo! home page and functions like e-mail and Web search, she said, as well as mobile-phone programming and specific Web-content areas like news, sports and entertainment.

Bartz said that "brand advertising is not going to go away," and Yahoo! wants to position itself to take advantage of the economic recovery when it eventually arrives. The recession has walloped most companies' ad budgets, which has hurt Yahoo!'s bottom line.

The company generated revenues of $1.58 million, a decrease of 13% from the first quarter of 2008. Without currency losses, revenue would have declined 8%. Marketing revenues declined to $872 million from $966 million, and were driven by a 3% decline in search-advertising revenue.

Revenues based on fees from online services, partnerships and music downloads decreased 20%. Net income per share was in line with Wall Street estimates, compared with 37 cents in the first quarter of 2008. Earnings in the year-ago quarter, however, were bolstered by a one-time, $401 million gain.

On the conference call, Bartz didn't shed light on whether she is actively pursuing a Web-search deal with Microsoft ( MSFT - news - people ), an alliance many analysts think would benefit both companies. She reiterated, however, that search is "absolutely critical to Yahoo! It's critical to our customers and partners."



Posted by CEOinIRVINE
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Somewhere along the line, the browser stopped being an application to view Web pages and the occasional bit of multimedia, and became a vital part of the daily workflow for millions of users. Since you’re probably already spending much of your workday using Firefox, why not add to its functionality and increase your productivity even more?

Firefox supports extensions, plugins, and themes — which are collectively called “add-ons.” This probably isn’t news to anyone who’s been using Firefox for more than a few days, but what might not be obvious is which extensions would be most useful. It’s a bit subjective, but I’ve tried to highlight ten of the most useful extensions for professional Linux users. This means I’ve slanted the choice of extensions to ones that extend productivity rather than social media extensions like Power Twitter.

Though other browsers do support extensions, widgets, etc., Firefox has by far the largest selection of bolt-on features of any Web browser. The Mozilla folks have done a really good job of creating a platform for development that has made the browser far more than an application for displaying Web pages. Let’s take a look at what Firefox has to offer.

Mix and Match Extensions

Before we get started on our tour of useful extensions, let me step back and give a few words of caution. Firefox itself is usually a stable beast, but when you start adding extensions, things can get unstable in a hurry. Especially when you start installing a bunch of extensions.

While I’ve tried and enjoyed all of the add-ons here, I don’t run them all at the same time. Keeping the number of add-ons that are installed and active at any given time has kept my browser reasonably stable. (Conversely, I’ve found that when Firefox crashes frequently, it’s usually solved by turning off or unininstalling one or more extensions.)

But what if you want to try out a new extension or have different sets of extensions for different tasks? Managing extensions by turning them off and on can be a major hassle, especially since it requires a restart of the browser — but there is a solution.

Firefox allows you to have one or more profiles, and each profile can have its own set of add-ons. Not only can you run separate profiles, with each having its own set of extensions, you can run multiple instances of Firefox using different profiles.

Here’s how it works. Shut down Firefox and run the following:

firefox -ProfileManager -no-remote

This will pop up the Firefox Profile Manager, and you can configure new profiles or choose existing ones to run.

The default profile will be started automatically when you load Firefox if you don’t issue the -ProfileManager or -P ProfileName argument. If you’d like to bypass the Profile Manager and just start a different profile, just run firefox -P ProfileName argument.

Nightly Tester Tools

If you’re reading this article, odds are you like to have the latest and greatest features. With Firefox, that means running alphas, betas, release candidates, and even nightly builds rather than the stable releases.

I’ve found that stability usually isn’t a problem in this scenario, but you’ll often run into extensions that “aren’t compatible” with the latest version of Firefox. Sometimes this is due to genuine incompatibility, other times it’s because the extension author hasn’t verified the extension against the latest releases and the extension hasn’t been marked compatible with the version number in use.

If it’s just a matter of version numbers, you can use the Nightly Tester Tools to override this and run the extension anyway.

That’s not the only advantage to the Nightly Tester Tools, of course. In addition to making it easy to use “incompatible” extensions, the tools are useful to developers who want to work on Firefox and extensions.

You can view previous crash reports, copy a list of installed extensions to the clipboard, display build information in the titlebar, take screenshots of Firefox, and more.

Greasemonkey

All Web pages are not created equal. In fact, some sites could use a little help, or a lot. You could lobby the site owners to make improvements, or you could use Greasemonkey to make the improvements yourself.

Greasemonkey stores and runs scripts for specific Web sites. You can either create your own script and use it, or grab scripts from Userscripts.org.

Once you’ve installed Greasemonkey, you can install scripts in much the same way you install extensions to Firefox.

You can employ Greasemonkey scripts to make your Bugzilla more useful, add features to Twitter, open GMail for mailto links, and many other hacks.

Platypus

Greasemonkey is nice, but wouldn’t it be nice to be able to create your own scripts quickly without having to fuss with JavaScript? Good news is, you can. The Platypus extension makes it easy to create simple Greasemonkey scripts to modify Web pages.

The Platypus extension provides a toolbar with several tools that allow you to manipulate objects on a site. For example, you can use Platypus to isolate a piece of a Web page so you don’t have to put up with ads and unnecessary cruft around the content you want to view.

You can also modify HTML on a page, view the source for a specific area of the page, and make all kinds of modifications without having to write any JavaScript whatsoever.

Platypus isn’t perfect. I’ve had mixed success creating Platypus scripts for various pages — for example, I didn’t have a lot of luck creating a script to display only the results column of a custom Google News search failed to do anything after I saved the script. However, more often than not, the scripts work perfectly — though you may need to edit the URL for affected pages by adding a wildcard.


Xmarks

If you use more than one computer, keeping bookmarks and passwords synched between the machines can be a bit of a hassle. Actually, it can be a major hassle, unless you’ve got something like Xmarks at your fingertips.

Xmarks is an extension that provides the ability to sync bookmarks and passwords, backup and restore bookmarks, and provide access to your bookmarks from the Xmarks Web site. In addition, you have the ability to set up profiles, so you can separate your personal and work bookmarks if you want to.

As an added bonus, the Xmarks service should work with IE and Safari in the near future. If you use more than one browser for work or fun, you should be able to sync your bookmarks across all three browsers in the near future.

Nervous about saving your bookmarks and passwords with a third party? It’s possible to use Xmarks with your own server instead.

Evernote

The Internet puts tons of information at your fingertips, but organizing it — that gets a bit tricky. Even though bookmarks can be useful for some info you find online, sometimes you need more than a pointer back to a Web page. For that, you can use Evernote. Evernote can help you manage all the information you find online, plus personal files, notes, and much more.

The Evernote extension works in conjunction with the Evernote service. Basic accounts are free, so you won’t break the bank by signing up. (Though you’ll be limited to 40MB and have to put up with ads for the basic service.)

Use is simple. The extension comes with a toolbar button and adds an “Add to Evernote” item to the context menu.

The extension allows you to clip Web pages, or even just parts of Web pages. This is particularly useful when you stumble onto a site that has useful instructions for troubleshooing a problem or solving a thorny programming problem. Find a forum post that has just the solution you need? Highlight the part of the page you want to save and click the “Evernote” button or use the context menu.

In addition to saving the material from the Web site, you can add notes and tags to the raw text, so you can put material in context and save your thoughts on Web pages for later. (It’s handy feature for writers, too…)

Vimperator

The world is made up of two kinds of people: Those who’ve accepted Vim as the one true text editor, and those who have settled for inferior methods of editing text. While Vim users can enjoy perfection when working on code, config files, and the like, they have to settle for inferior shortcuts when using other programs — including Web browsers.

But it doesn’t have to be that way, at least not entirely. While plain vanilla Firefox doesn’t include Vim support, the Vimperator add-on allows you to bring the modal editing greatness of Vim to Firefox. This means you can add Vi-like keybindings to Vim and control the browser entirely, or very nearly entirely, from the keyboard.

What does that mean, exactly? Vimperator gives Firefox Vim-like keybindings, Ex-type commands, a more minimal GUI, count support for commands, marks for Web pages, and even the ability to set up Macros. Vimperator can be extended with scripts, too.

Vimperator initially hides the toolbar and navigation bar. If you prefer to have these available, you can re-enable them with :set go+=mTB. See the wiki and access Vimperator’s tutorial using :help.

Even for experienced Vim users, it can take a while to get used to Vimperator. This is one of the extensions that works best in a separate profile until you get fully used to it. Also, note that Vimperator’s keybindings may conflict with the keybindings for some Web sites, like GMail or Google Reader.

Prism

Most of us have one or more Web applications we use extensively throughout the day. It can be useful to split these out of the regular browsing experience into their own “application,” using Prism.

Formerly known as Webrunner, Prism is an extension from Mozilla Labs that let’s you create a single use instance of Firefox as a desktop application. Just grab the extension and browse to the site that you’d like to run separately. Go to Tools -> Convert Website to Application and you’ll get a dialog to choose the URL, name of the application, icon, and the location of the shortcut.

After you’ve created the Prism application, you can launch it separately and run one or more instances of Prism while still using Firefox normally. If you restart Firefox (or it crashes) for some reason, the Prism instances will be unaffected. Likewise, if you end your Prism session, it won’t have any effect on the running Firefox session.

Launchy

As nice as Firefox is, sometimes it’s not the right application for the job. To augment Firefox’s features, you can use Launchy to configure Firefox to open Web pages in new applications, use external apps for FTP and download, external editors, and view media in external players.

The only letdown with Launchy for Linux users is the lack of application autodetection. If you want to use Launchy, you have to edit the launchy.xml file and tell it where to find the applications you want to use.

Google Gears

Web-based applications are great, but typically not so useful when you’re offline. If you depend on Web-based apps, it can be somewhat inconvenient trying to get work done on those cross-country flights.

For a small subset of applications, though, you can use Google Gears — a framework that allows Web application developers to enable offline use as well as the usual online use.

Despite the name, Google Gears can be used with non-Google applications — so, even if you’re not using any Google services, you may still find use for Gears. Sites like Remember the Milk and WordPress.com work with Gears, in addition to Google’s GMail, Reader, Google Docs, and others.

When you load a Web application that supports Gears, it may ask permission to use Gears, or you may have to enable Gears manually. You can choose to enable or deny Gears, or to never allow the site if you don’t want to see the dialog again. After enabling Gears, it will download some data to enable the application to work offline, and then you’re off to the races. You’ll be able to work offline and synchronize data when you’re online again.

Ubiquity

Last, but definitely not least, is Ubiquity. Ubiquity is a Mozilla Labs project to allow “on-demand, user-generated mashups,” a command-line browser tool that gives fast and easy access to a number of tools and sites.

After Ubiquity is installed, you’ll have a hotkey to display the Ubiquity interface. This is usually Alt-Space, but can be modified. Go to about:ubiquity to change the shortcut to invoke Ubiquity and then take the Ubiquity tutorial to get the basics.

A couple of quick examples. If you want to search Wikipedia for a term, just hit Alt+Space and enter the search term. To translate a section of text, highlight the text you want to translate and then type “translate” and then the language you want to translate it to.

From Ubiquity, you can quickly compose emails using Gmail, look up strings in Google, Wikipedia, IMDB, and many others, map addresses, create bookmarks, and a lot more.

Ubiquity isn’t limited to the commands that come pre-installed. You can create your own, or search for new commands created by “The Ubiquity Herd.” Note that these scripts are not vetted officially by Mozilla, so you’re taking some risk in installing them to run in your browser.

About:End

Of course, Firefox has hundreds of useful extensions, but these are the ones I’ve found to be most useful over time. New ones, however, are being created every day. It’s well worth checking out the Firefox Add-Ons site on a regular basis, or just browsing the recommended add-ons displayed when you go to Tools -> Add-ons. You’ll find plenty of new and interesting extensions to improve Firefox.

Joe 'Zonker' Brockmeier is Managing Editor for Linux Magazine and the openSUSE Community Manager for Novell. His blog is at zonker.opensuse.org.
Posted by CEOinIRVINE
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resident Barack Obama bypassed Silicon Valley insiders this weekend by appointing Aneesh Chopra, Virginia Secretary of Technology, as the nation’s first chief technology officer.

Chopra is clearly a fan of the Valley’s technology, particularly that of Apple ( AAPL - news - people ). Among Chopra’s initiatives during his six years as Virginia’s top tech officer was “Virginia on iTunes U,” an effort to get teachers and publishers to share free educational content on iTunes.

Chopra also launched a competition earlier this month to encourage developers to submit middle school-targeted math applications to the Apple App Store.

In his weekly address, Obama said that Chopra’s job would be to “promote technological innovation to help achieve our most urgent priorities – from creating jobs and reducing health care costs to keeping our nation secure.”

Before joining state government, Chopra was managing director of health care consultancy The Advisory Board Company ( ABCO - news - people ). That experience could be useful since the administration is promoting a plan to establish electronic health records for all Americans.

Pragmatic Silicon Valley is brushing off Chopra’s east coast roots. On the Google ( GOOG - news - people ) Public Policy blog, Alan Davidson, director of government relations, writes:

“Some have said that the appointment should have gone to someone from Silicon Valley. We disagree. Chopra’s record of being unafraid to experiment and push government to better serve citizens bodes well for his performance in facing difficult challenges and great opportunities.”

Tech publisher Tim O’Reilly details why Chopra has tech cred and any idea that SV has been spurned is a “narrow view”:

“Aneesh Chopra is a rock star. He’s a brilliant, thoughtful change-maker. He knows technology, he knows government, and he knows how to put the two together to solve real problems.”




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Online marketplace operator eBay Inc. reports its first-quarter results Wednesday. The following is a summary of key developments and analyst commentary related to the period.

OVERVIEW: During its first quarter, San Jose, Calif.-based eBay continued to weather the global economic downturn and acknowledged that its marketplace business - which it has been struggling to improve - has a way to go. The company also talked up its online payments business, PayPal, and predicted that business will double in size by 2011.

Speaking during a day of analyst briefings in March, Chief Executive John Donahoe and other executives laid out changes to eBay's marketplace business, including focusing more on the market for offseason or liquidation-ready items, refining onsite search capabilities and working even more on cultivating buyers' trust.

EBay also said it expects PayPal, which is its second-largest business, to process between $100 billion and $120 billion in annual payments by 2011. In 2008, the service, which has 70 million active user accounts, processed $60 billion in transactions.

BY THE NUMBERS: In January, eBay forecast first-quarter earnings of 21 cents to 23 cents per share - or 32 cents to 34 cents per share when excluding items. The company also predicted $1.80 billion to $2.05 billion in revenue.

At the time, this was well below what analysts polled by Thomson Reuters were anticipating. Now, however, they expect eBay to report first-quarter adjusted earnings of 33 cents per share on $1.94 billion in revenue.

ANALYST TAKE: In a note to clients, Jefferies & Co. analyst Youssef Squali predicted the company's results will meet "muted expectations" and that management will maintain a cautious outlook for the rest of the year due to weakened consumer demand and eBay's ongoing work to improve its marketplace.

Squali rates eBay shares "Buy" with a $20 price target.

WHAT'S AHEAD: EBay is increasingly trying to focus on its marketplace and payment businesses and shed parts of the business that don't really fit in. This month, the company agreed to pay up to $1.2 billion to buy all outstanding common shares and American Depositary Shares of South Korea's biggest online marketplace, Gmarket.

Just two days earlier, eBay had said it plans to separate Internet communications service Skype from the rest of the company through an initial public offering in 2010. EBay bought Skype for $2.6 billion in 2005, but later wrote down much of its value - essentially an acknowledgment that the company had hugely overvalued it.

STOCK PERFORMANCE: Shares declined 10 percent during the quarter to close at $12.56 on March 31. The stock has since rebounded and traded at $13.94 in afternoon trading Monday, down 45 cents.

Copyright 2009 Associated Press. All rights reserved. This material may not be published broadcast, rewritten, or redistributed

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Earnings Preview: Apple Inc.

IT 2009. 4. 21. 03:55

Apple Inc., maker of Macintosh computers and the iPhone, reports fiscal second-quarter earnings Wednesday after the closing bell. The following is a summary of key developments related to that period.

OVERVIEW: In January, Apple ( AAPL - news - people ) founder Steve Jobs addressed the matter of his increasingly gaunt appearance - twice. He first said it was caused by an easily treatable hormone imbalance, and that he would remain at the helm. The next week, Jobs, a cancer survivor, revealed the problem was more complicated and said he would take a medical leave of absence until the end of June. Chief Operating Officer Tim Cook is running the company in his absence.

n March, Cupertino, Calif.-based Apple updated its line of desktop Macintosh computers, called iMacs, and released an even tinier version of its tiniest music player, the iPod Shuffle. It also showed off upcoming changes to the iPhone software, including the ability to copy and paste text, which was missing from earlier versions.

While Windows PC makers slashed prices in the face of a worsening economic crisis, Apple held the line. Its quarterly U.S. computer shipments fell about 1 percent from a year ago, better than the 3 percent decline in the U.S. overall, according to research group IDC.

BY THE NUMBERS: Analysts surveyed by Thomson Reuters expect Apple to earn $1.08 per share on $7.9 billion in sales.


ANALYST TAKE: Opinion varied as to the extent the downturn has affected Apple sales.

Kaufman Bros. analyst Shaw Wu wrote in a research note Monday that sales of Macs seemed stronger than he had expected in the quarter, while iPod and iPhone sales met the high end of his estimates. Wu rates the stock a "Buy."

And Doug Reid, an analyst for Thomas Weisel, wrote in an April 17 note that Quanta Computer Inc., the Taiwan-based company that makes many of Apple's computers, said its average selling price rose 5 percent in February and March. That suggests brisker business selling Apple's higher-priced Macs in the quarter.






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Making iPhone Apps Pay

IT 2009. 4. 18. 07:35

Analytics firm says developers should promote other apps, solicit reviews and send viral invites to make money.


As the iPhone App Store swells to more than 30,000 applications, mobile app analytics firm Flurry has some advice for iPhone developers: treat applications like songs.

Like a song, a standout mobile app needs a good artist, a good producer, a strong distributor and plenty of promotion, says Flurry President and Chief Executive Simon Khalaf.

On the iPhone, Apple ( AAPL - news - people ) ably fills the role of distributor. The developer is, of course, the artist. The other two roles--production and promotion--often get skipped as an app rushes to market. But Khalaf argues that expert guidance from firms like Flurry can make or break an app, much the way a seasoned A&R team guides the launch of a new musical act. The payoff is potentially huge. Khalaf says a developer with two best-selling apps can make as much as $10 million to $15 million over the life of the apps if they are well-marketed.

There are plenty of start-ups focused on making iPhone apps pay. Flurry differs from others in a few key ways. A former developer itself, it is smaller than rivals like AdMob and Pinch Media. Unlike those two firms, Flurry does not connect developers with advertisers. Instead, it focuses on "deep analytics" for apps. Khalaf, who likens the firm to a Google ( GOOG - news - people ) Analytics or Omniture ( OMTR - news - people ) for mobile content, says, "We enable developers to build better apps by helping them understand how people are using them."

So far, about 5,000 developers, representing 3,000 apps and several mobile platforms (iPhone, Google Android, BlackBerry and JavaME) have signed on. Flurry's main focus is the iPhone, as most of the applications it supports (about 72%) are iPhone-related. (See "Gaming Apple's App Store.")


Like songs on iTunes, sales in the App Store are hit-driven. Rapid turnover--around 130 new apps a day--means the average iPhone app or game sells strongly for just three months, often peaking four to six weeks after launch.

Flurry's job is to push that abbreviated "sales curve" up and out with its software, which is free and embeds easily into existing applications. "People mistakenly think of the App Store as a marketing machine because it's a virtual store," says Khalaf. "But just like in a store, consumers get fatigued and lose interest."

Reaching out to consumers is one way to increase sales. Flurry helps by telling developers when to contact their users to yield the best results. The developer of a free game could program a message to pop up at a certain point that would encourage players to purchase one of its paid games. Flurry's software assists by tracking when most users stop playing a particular game--on level 5 in a 10-level game, for instance. Developers can use that information to serve up an invitation at the appropriate moment. Flurry says some developers, including a videogame publisher with a casual puzzle game, have already adopted this tactic. Flurry estimates that a well-timed invitation could increase weekly revenue for a particular app by as much as 40%.

Developers with only one app could use the same tactics to promote other people's apps, for mutual benefit. In June, Flurry plans to add a feature to its service called AppCircle that would launch a menu of agreed-upon apps within the original app for this purpose.

Established publishers like ngmoco, Digital Chocolate and Gameloft ( GLOFF.PK - news - people ) do these kinds of cross promotions already. But small and mid-sized developers traditionally haven't had the resources to do this. Flurry also plans to provide its developers with additional data, such as which apps garner the most interest from users, even if they ultimately don't purchase them.

Flurry's second rule for success: get as many users as possible to rate and review apps. Currently, iPhone users are prompted to do so (by the App Store) only if they are deleting an app from their handsets. Peter Farago, Flurry's vice president of marketing, says developers should solicit feedback well before that point. Even a negative review, he says, is better than no review, reasoning, "You want to seem popular." (Another Flurry observation: most apps in the App Store are rated, overall, three out of five stars, with paid apps garnering slightly higher ratings than free apps.) Similar to the games invitation, Flurry's software will be able to help developers pinpoint the optimal time to ask users to write a review. The idea is to catch them in a good mood--after they finish a game level or complete a scheduled task, for instance.

Under the same philosophy--that getting noticed is the most important step--Flurry also plans to support viral invitations by June. Farago says developers could design apps that give users points or other incentives for inviting people to download and try the same app. Or they could just build in prompts, with Flurry directing where to insert them. Such tactics are rare now, but in the new, multi-tasking version of the iPhone operating system (3.0), slated for official release this summer, e-mailing friends from within an application will be easier than ever.

The iPhone's 3.0 upgrade will also enable developers to sell subscriptions to their apps. Farago says Flurry will help developers decide whether to offer subscriptions by measuring the size and loyalty of their audiences.

Flurry plans to support all these services with its analytics data, which measures everything from the number of times consumers use an app to how long they use it, and their location (by country). Several features go deeper, tracking how users navigate apps, logging each move they make in sequence while keeping the data anonymous.

Khalaf says Flurry's combination of data and recommended actions benefits developers (who stand to make more money), Apple (who will sell more applications) and Flurry itself (which plans to charge for data and research reports outside its basic analytics). But some of Flurry's competitors say the firm's service isn't complete without some type of advertising partnership. Says Greg Yardley, co-founder of Pinch Media: "If I didn't touch the ad world, I wouldn't be doing my job as an analytics provider."








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Gaming Apple's App Store

IT 2009. 4. 18. 07:32

Mobile app analytics start-up Flurry is building a business helping iPhone developers get "discovered" in Apple's App Store. Its tips for developers range from promoting other apps within an app to getting as many users as possible to rate and review an app. (See "Making iPhone Apps Pay.")

If those tactics don't work, there are always other tricks. One involves inserting popular keywords into the product descriptions included in every App Store listing. A developer could write that Britney Spears was an inspiration for his app, for instance, or posit that his game is "just as fun" as top-selling game "Tap Tap Revenge." Think of it as search engine optimization for the App Store.

One example: a new game called Crazy Hotdogs that asks players to grill and sell hot dogs for a crowd of exacting, impatient customers. In the game's App Store product description, publisher Com2uS posits that fans of other time management and point-and-tap games such as Bejeweled, Diner Dash, Sally's Salon and Chocolate Shop Frenzy will like Crazy Hotdogs.

The upshot? When people search for Bejeweled or Diner Dash, both of which rank in the App Store's top 100 paid games and were created by other publishers, Crazy Hotdogs may pop up, too.

Peter Farago, Flurry's vice president of marketing, says the firm hasn't measured the strategy's success, but believes it's effective since most consumers rely on the App Store's search function to find apps. Farago adds, "By smartly picking keywords, a developer can get his product discovered more easily."

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EBay Inc. said Wednesday it plans to pay as much as $1.2 billion to purchase a majority stake in South Korea's top online marketplace.

San Jose, Calif.-based eBay ( EBAY - news - people ) and Gmarket ( GMKT - news - people ) said that eBay will make a cash tender offer of $24 a share to purchase all outstanding common shares and American Depository shares in Gmarket Inc. If successful, eBay said it would take a stake of at least 67 percent in Gmarket.

The release said the agreement calls for eBay to combine Gmarket with eBay's existing online marketplace in South Korea, Internet Auction Company.

"This deal creates strong operational synergies between the two market leaders, offers more opportunities for sellers and enhances our ability to serve complementary consumer segments," John Donahoe, eBay's president and chief executive officer, said in the release.

EBay said in September it received preliminary conditional approval from South Korean regulators for its potential purchase of a stake in Gmarket.

The venture is the latest for eBay into the online auction market outside the United States.

Copyright 2009 Associated Press. All rights reserved. This material may not be published broadcast, rewritten, or redistributed




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