'Handset'에 해당되는 글 2건

  1. 2008.12.03 Nokia Takes On The iPhone by CEOinIRVINE
  2. 2008.11.28 Nokia Says Sayonara To Japan by CEOinIRVINE

Nokia Takes On The iPhone

Business 2008. 12. 3. 03:35

Handset maker unveils flashy touchscreen phone with full Qwerty keyboard and raft of Web services.

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Until now, the leading contenders for the title of coolest smartphone were Apple’s iPhone, Research In Motion’s BlackBerry and Google’s G1.

On Tuesday, Nokia (nyse: NOK - news - people ) enters the race with the N97.

The sleek handset, which pairs a large touchscreen with a full Qwerty keyboard, may be the Finnish company’s boldest yet. There’s a tilting touchscreen display, which rests on a kickstand-like hinge. A customizable home screen that can be personalized with widgets. And a group of Internet applications that let users toggle between e-mail, instant messaging programs, maps, photos, music and videos. Nokia is calling it “the world’s most advanced personal computer.” It will go on sale in the first half of 2009 for around $700. No carriers have been announced yet.

The company’s broader vision, which it plans to outline Tuesday at its annual Nokia World conference, is to create devices, software and services that promote a personalized version of the Internet. The “personal Internet” will know who users are, what they are doing and where at any given moment, says Bill Plummer, a vice president with Nokia Americas. This information could be made public or restricted to friends and family, he adds.

Nokia is also continuing to refashion itself as an Internet services firm with the launch of two Web applications under its Ovi brand. Maps on Ovi is an update of Nokia’s current mapping service, complete with weather forecasts and 3D images of landmarks around the world. Travelers can plan trips in advance on a regular computer and upload the maps to a mobile device as well as save and share routes. The other new application, Nokia Messaging, will let users manage their e-mail and instant messaging accounts from one menu.

The real headliner, of course, is the N97. Though Nokia already rules the global handset market, with an estimated 1 billion people currently using its devices, it could use a touchscreen hit. It unveiled its first touch handset, the 5800 XpressMusic, in early October, more than a year after the iPhone debuted.

During the 5800 launch, Nokia carefully sidestepped comparisons to the iPhone. This time around, it’s welcoming them. At a pre-launch event in New York, Plummer noted that the N97 supports Flash and Flash video, enabling “real Internet browsing--unlike some phones”--a not-so-veiled jab at the iPhone.


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Posted by CEOinIRVINE
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Finnish handset-maker Nokia exited Japan on Thursday, jettisoning a tiny slice of a dwindling market as it admitted defeat in the face of the global financial crisis.

"In the current economic climate we have been forced to sharpen our business focus," a Nokia (nyse: NOK - news - people ) representative told Forbes.com. The handset maker will stop selling phones and end marketing activities in Japan, a decision which is likely to cost about 50 jobs. About 350 employees, mainly researchers, will stay on. The company will also continue selling its ultra-high-end range of "Vertu" phones in Japan: these luxury handcrafted phones are tailor-made for recession-proof buyers, at around $5,000-$10,000 a pop.


The news did not come as a surprise -- Nokia's market share in Japan was barely 1.0%. Japan is a very mature market, dominated by local manufacturers and network operators like NTT DoCoMo (nyse: DCM - news - people ). Consumers also have little desire to upgrade and replace their phones. With the country in recession, Nokia was unlikely to want to plow more money into a sinking ship.

"Nokia has bigger opportunities in other markets," said Carolina Milanesi, an analyst with Gartner Research, "not in a shrinking market like Japan."

Shares of Nokia were up 2.0%, to 11.34 euros ($14.63), during afternoon trading in Helsinki on Thursday. Swedbank analyst Jan Ihrfelt did not think the announcement would influence investor sentiment; he told Forbes.com that even rivals like Sony Ericsson were having difficulty making progress in Japan.

A representative of the joint venture between Sony (nyse: SNE - news - people ) and L.M. Ericsson (nasdaq: ERIC - news - people ) said there were no plans to shelve activities in Japan. But she admitted there would be a "shift" to a more research-focused business, creating a "center of excellence" for high-end handset development.

Also on Thursday, Nokia said it had begun shipping its answer to the Apple (nasdaq: AAPL - news - people ) iPhone: its touch-screen 5800 model. Although most of Europe and the United States will have to wait till 2009 before they get their hands on it, markets including Russia, India, Hong Kong and Spain will have the phone before the year is out. As Forbes.com revealed last month, Spanish network operator Telefonica (nyse: TEF - news - people ) will offer the 5800, as well as the iPhone, in Spain.

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