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U.S. stock futures are trading mixed this morning, pointing toward a somewhat positive open, despite weakness on the Nasdaq due to poorly received earnings from Hewlett-Packard (HPQ). The leading PC and computer peripherals manufacturer reported a 13% plunge in first-quarter earnings after the close last night. Other companies in focus this morning include Whole Foods market (WFMI), which is 16% higher ahead of the open following solid quarterly results, and Sprint Nextel (S), which gained about 3% in pre-market activity due to a narrowed quarterly loss. Wall Street's mood could shift dramatically, however, as key economic data, including the January producer price index (PPI), are slated for release later this morning.

Checking in on currencies and commodities, the U.S. Dollar Index is taking a breather following a strong rally earlier this week. At last check, the index was off 0.92% at 87.19 in pre-market activity. Gold futures, meanwhile, have gained a mere $2.40 an ounce to trade at $980.60 in London, with traders closely watching the equity markets for signs of strength. Finally, crude oil futures are on the mend, with the March contract up 3.32% at $35.77 per barrel in electronic trading.

After the close last night, Hewlett-Packard (HPQ: sentiment, chart, options) reported a fiscal first-quarter profit of $1.9 billion, or 75 cents per share, compared with a profit of $2.1 billion, or 80 cents per share, last year. Revenue rose 1% to $28.8 billion from $28.5 billion. Excluding 1-time items, HPQ earned 93 cents per share. Analysts were looking for earnings of 93 cents per share on $31.9 billion in sales. For its second quarter, the company expects earnings of 70 cents to 72 cents per share, or an adjusted 84 cents to 86 cents per share. Sales should fall 2% to 3% from a year earlier, which would equal $27.5 billion to $27.7 billion. The figures were well below the current consensus estimate for 89 cents per share on $30.95 billion in sales.

Whole Foods Market (WFMI: sentiment, chart, options) reported that net income fell 17% from the year-earlier quarter due to slowing store traffic and legal costs. Whole Foods posted a first-quarter profit of $32.3 million, or 20 cents per share, down from $39.1 million, or 28 cents per share, last year. However, earnings topped analyst expectations for 19 cents per share. Sales were flat at $2.5 billion. Comparable-store sales fell 4% compared with a 9% gain last year.

Finally, Sprint Nextel (S: sentiment, chart, options) said it lost $1.62 billion, or 57 cents per share, narrowing its loss from the same quarter last year of $29.31 billion, or $10.31 per share. Revenue for the quarter was $8.43 billion, compared to $9.85 billion. Analysts had expected sales of $8.55 billion. "In tough economic times, we're generating substantial cash and reducing costs to ensure we remain financially sound. We already have the cash on hand to be able to meet our debt service requirements at least through the end of 2010," said Dan Hesse, Sprint Nextel chief executive.

Earnings Preview

Today, Apache (APA), CVS Caremark (CVS), Newmont Mining (NEM), and Crocs (CROX) are slated to step into the earnings confessional. Keep your browser at SchaeffersResearch.com throughout the day for more.

Economic Calendar

On the economic front, the Street must digest the January producer price index (PPI), the core PPI, January's leading economic indicators, the February Philadelphia Fed's manufacturing index, and the weekly reports on U.S. petroleum supplies and jobless claims. We round out the week on Friday with the consumer price index (CPI) and the core CPI.

Market Statistics

Equity option activity on the CBOE saw 1,251,244 call contracts traded on Wednesday, compared to 1,098,962 put contracts. The resultant single-session put/call ratio slipped to 0.88, while the 21-day moving average held at 0.75.

**The volume data shown above is from the Nasdaq and NYSE exchanges only. It does not include regional volume activity, which means that other daily volume quotes you see may be higher.**

Stocks faltered again in New York Wednesday, as investors wrestled with viability plans from two of Detroit's automakers, digested the Commerce Department's latest report on the housing market and mulled the Obama administration's housing market plan.

After Tuesday's close, Chrysler and General Motors (nyse: GM - news - people ) filed restructuring updates with the Treasury Department. The reports were a condition of a $13.4 billion loan package that the carmakers received from the government late in 2008. Both companies said they are making progress, but will need additional loans to outlast the downturn in consumer spending that has crippled domestic auto sales. GM, which said it could need more than $30.0 billion by 2011 in order to remain on pace for sustainable profitability by 2012, gained 6 cents, or 2.8%, to $2.24 Wednesday. (See "Loans Can't Bridge Detroit Disconnect.")

The major averages opened higher on a reflex to a steep drop Tuesday, but less than an hour into the session stocks had slipped back into the red. The Dow Jones industrial average was down 60 points, or 0.8%, to 7,493; and the Nasdaq fell 11 points, or 0.8%, to 1,459; while the Standard & Poor's 500 lost 7 points, or 0.9%, to 782, threatening to test its Nov. 2008 lows.

The Treasury offered an outline of the housing plan Wednesday morning, which includes additional preferred stock purchase agreements with Fannie Mae (nyse: FNM - news - people ) and Freddie Mac (nyse: FRE - news - people ), help with refinancing and $75.0 billion for loan modifications that would include government subsidies for certain homeowners at risk of foreclosure. President Obama is due to explain the plan in Arizona later in the day. Earlier Wednesday, the Commerce Dept. said housing starts and completions were down sharply in January, as were permits for new building. (See "Fannie And Freddie Redux.")

Bond insurer MBIA (nyse: MBI - news - people ) announced it will split itself in two, establishing a separate public finance guarantee insurance company that will concentrate on municipal bonds. The move would shield the firm's muni bond business from its activities in structured finance and international bonds. Shares of MBIA gained $1.33, or 38.2%, to $4.81, early in the session.

Deere & Company (nyse: DE - news - people ) lost $1.66, or 5.0%, to $31.83, after the farm equipment maker's first-quarter earnings fell short of analyst expectations. On an encouraging note, Deere said it has not had trouble accessing credit to fund its own needs and financing for customers.

Federal Reserve Chairman Ben Bernanke will make a speech on the central bank's balance sheet in Washington Wednesday afternoon, and the Fed's minutes from its January monetary policy meeting will be released shortly afterward.

Thomson Reuters contributed to this article.

In Pictures: Eight Ways To Market To The Modern Mom

U.S. moms control the purse strings at home--to the tune of $2.1 trillion per year, roughly equivalent to the gross domestic product of Italy, the seventh largest economy in the world.

But for all their efforts, marketers could do a better job reaching this audience. According to a recent survey of 3,500 American moms by BSM Media, a Fort Lauderdale, Fla.,-based marketing firm that targets the mother demographic, 65% feel that they are "underserved" by advertisers--either because the mom-focused ads don't resonate or because the ads aren't aimed at moms at all. 

Strike the right nerve, though, and there's a pile of money to be made, even in a rough economy.

In Pictures: Eight Ways To Market To The Modern Mom

In Pictures: 12 Innovative Marketing Techniques

Successfully targeting the mom segment means communicating with them in their lingo, according to Nancy Lowman LaBadie, an executive vice president at Marina Maher Communications, a public relations agency that has handled many of Procter & Gamble's female-focused products, like Secret deodorant, Dawn dish soap and Clairol hair color. "I think companies who learn [that language], understand it and connect with it will reap the rewards," she says.

How to connect? Start by knowing where moms mingle--and, increasingly, that means online. According to the recent BSM Media survey, 71% of moms use the Internet to get product information.

Wall Street struggled to find direction Thursday morning as mixed reports from the economy and the corporate sector had the market wobbling.

With the holiday week fast-approaching, volumes were light and investors appeared to shy away from aggressive moves in the equity markets, but there was plenty of action in commodities, currencies and government debt.

The Labor Department kicked off the day, reporting that initial jobless claims inched down to 554,000 last week, from 575,000 the week before. Meanwhile, continuing claims edged back below 4.4 million. The decline was positive news, but the hits keep coming; health insurance outfit Aetna (nyse: AET - news - people ) said it will cut its workforce by 1,000 jobs. (See "December 2008 Layoffs.")

A closely-watched reading on manufacturing activity was not as bad as feared; the Philadelphia Fed index came in at negative 32.9 for December. The figure indicates regional activity in the sector slowed less than expected, following a negative 39.3 reading in November.

Major indexes were little changed by midday, as the Dow was down 10 points, or 0.1%, to 8,814; the S&P 500 was up 2 points, or 0.3%, to 907; and the Nasdaq gained 3 points, or 0.2%, to 1,582. There was more action in other markets during the seesaw session though.

Traders scoffed at Wednesday's production cut of 2.2 million barrels of oil a day by the Organization of Petroleum Exporting Countries, sending crude down $1.98, to $38.08 a barrel. United States Oil Fund (nyse: USO - news - people ), an exchange-traded vehicle that seeks to mirror the movement of crude and other products, lost $1.64, or 4.7%, to $33.17. (See "Russia Dashes OPEC's Hopes.")

Treasury yields and the dollar continued to soften, after the Federal Reserve slashed its benchmark fed funds rate effectively to zero on Tuesday. The 10-year note's yield was down to 2.10%, from 2.20% Wednesday. The iShares Lehman 10-20 Year Treasury Bond Fund (nyse: TLH - news - people ), which tracks longer maturities, was up $1.92, or 1.6%, to $123.80. The euro sustained recent strength early, trading over $1.44 Thursday morning, but shed its gain and fell back to $1.429 by midday. (See "Helicopter Ben Goes ZIRP!")

Don't expect Wall Street's turmoil to ebb in the year's last full week of trading as investors face questions about an auto bailout, the banking crisis, and the Federal Reserve's final rate-setting meeting of 2008.

The market, still hovering at decade lows, has yet to show any sign of a traditional year-end rally. And the next few days it will face a number of tests that could determine if investors are able to get past all the negative economic news to end the year on a bright note.

The fate of Detroit's three biggest automakers continues to be in question this week after the Senate failed to pass a $14 billion bailout for the Chrysler LLC and General Motors Corp. Ford Motor Co. has said in the past that it does not need government money to survive.

The White House this week is expected to unveil ways to provide emergency aid to the automakers, which have said they could run out of cash within weeks without government help. Many expect that the Bush administration will use money from the $700 billion financial bailout fund to provide loans to the carmakers.

"If the administration had some notion that this was a house of cards, that this was going to bring the entire economy down, then they have the authority to write checks out of the already passed bailout program," said Jack Ablin, chief investment officer at Harris Private Bank in Chicago.

On Sunday evening, major stock indexes were modestly higher in futures trading. Dow Jones industrial average futures rose 49 points, or 0.56 percent, to 8,738. Standard & Poor's 500 index futures added 5.00, or 0.56 percent, to 891.00; while Nasdaq-100 futures rose 7.25, or 0.60 percent, to 1,220.75.

That might add to Wall Street's resilient performance on Friday after it rebounded from an early sell-off to end higher after the government said it would assist troubled U.S. automakers. The Dow rose 0.75 percent, and ended the week with a loss of just 0.07 percent.

The S&P 500 rose 0.42 percent last week, while the Nasdaq advanced 2.08 percent. For the year, the Dow is down 34.9 percent, the S&P 500 is down 40.1 percent and the Nasdaq is off 41.9 percent.

"The market's been pretty resilient," said Matt King, chief investment officer of Bell Investment Advisors. "The bad news keeps coming out ... but the market's been holding firm and making some good gains. So to us that's a good sign."

Along with uncertainty about the auto sector, the Fed's policy meeting on Monday and Tuesday will also remain in focus. The central bank is expected to lower its benchmark fed funds rate by a half-percentage point to 0.5 percent.

But, with rates so low, that means the Fed will soon run out of room to lower interest rates further to stimulate the economy.

Goldman Sachs Group Inc. and Morgan Stanley, the two biggest U.S. investment banks, will report results this week.

Analysts expect Goldman on Tuesday will report its first loss since becoming a public company in 1999. Morgan Stanley is also expected to report a loss during the fourth quarter.

Investors will also pore over economic reports, including Tuesday's release of the government's Consumer Price Index for November and housing starts.

Matthew Hollister

What's the best way to stabilize plunging home prices? Treasury Secretary Hank Paulson and his staff are considering plans to push mortgage rates down to 4.5% in hopes of bringing buyers back into the moribund market. But many Democrats—in Congress and on President-elect Barack Obama's team—seem more set on pressing lenders to renegotiate troubled mortgages. That tack, championed by Federal Deposit Insurance Corp. head Sheila Bair, is aimed at trimming foreclosures and ending fire sales.

The differing approaches have led to a standoff. The government transition also makes it less likely that much will happen before Obama takes over in late January. That's worrisome: Without reducing foreclosures and ending the slide in home prices, it will be nearly impossible to stabilize banks and lessen the depth of the recession. And sharply rising unemployment has added new urgency: Last spring, Rod Dubitsky, Credit Suisse's (CS) head of research for asset-backed securities, projected 6.5 million foreclosures. With unemployment set to top 8% in 2009, he says up to 10 million families may lose their homes.

Still, policymakers remain split on the best approach. Bair repeatedly has been ahead of Paulson in calling for a stronger policy response, but when she first suggested pushing lenders harder to modify iffy mortgages last spring, it was dismissed. Since then she has instituted many of her ideas at IndyMac, the failed thrift the FDIC took over in July.

Bair's plan offers a guarantee to lenders that modify a mortgage so payments are trimmed to 31% of a homeowner's gross income. If they cut interest rates or stretch out the life of a loan, Washington would cover part of the lender's losses should a homeowner redefault. Bair says the plan would save 1.5 million homeowners at a cost of $24.4 billion. But skeptics say conflicting investor interests make it legally tough to modify securitized loans. And new statistics suggest that more than half of loans modified early this year are already at least 30 days past due—though Bair notes many early modifications did little to lower homeowners' monthly costs.

Paulson argues that Bair's plan is inappropriate for the Treasury's $700 billion rescue, because it would be an expenditure rather than an investment that would earn a return. The proposal also would reward banks for failed modifications instead of successful ones, since lenders would get subsidies only on loans that redefault.

Obama has said little about his plans, but many in Washington believe Bair's proposals will underpin his foreclosure strategy. And many in both parties (Republicans are especially annoyed) see her efforts to publicize the plan as a bid for a bigger job with Obama.

TREASURY'S OPTIONS

Will the incoming Treasury team clash with Bair, too? According to a recent Bloomberg story, Timothy F. Geithner, the head of the New York Fed and Obama's nominated Treasury Secretary, is also unhappy with Bair and wants her out before her term ends in 2011. An FDIC spokesman dismisses the idea of an ulterior motive as ridiculous, noting that Bair has championed foreclosure mitigation for years. The New York Fed and the Obama transition team declined to comment.

Treasury says it's studying several options, including the plan to subsidize low rates. Proponents say that by bringing new buyers to the market, the move could help end the pricing slide. "That will be far more important than any amount of loan modifications," says Ken Griffin, CEO of hedge fund giant Citadel Investment Group. Problem is, low rates would do little for those now facing foreclosure or trapped in homes worth less than their mortgages. And with just six weeks left, the Bush Administration is unlikely to launch a new program unless Obama's team signals that it backs the idea, says Howard Glaser, a mortgage industry consultant.

On Dec. 4, Fed Chairman Ben Bernanke proposed a variation on Bair's plan that also draws on the Treasury idea. Instead of guaranteeing losses, he said, Uncle Sam could subsidize reduced interest rates on modified loans. While more complex than the FDIC plan, it would "increase the incentive of [mortgage] servicers to be aggressive in reducing monthly payments," he said. With Geithner and Bernanke having worked closely throughout the crisis, the idea could gain traction as Obama's plans become clearer.

This is a transcript of the Market Update: Afternoon Outlook.

In the December issue of Dan Wiener's newsletter, "The Independent Adviser for Vanguard Investors," Wiener interviews James Barrow, lead manager for $31 billion Vanguard Windsor II, and learns that the venerated value manager believes that hedge fund liquidations should cease by the end of the year, taking a good deal of volatility and downward pressure out of the markets.

Barrow told Wiener that: "All of that money the banks loaned the hedge funds is getting called in. They are selling these guys out. Not only are these guys getting redeemed by their investors, they're getting redeemed by their lenders. I don't know how long this has to go on--it'll obviously be over by the end of the year, but it could be pretty bloody between now and then."

This served as the topic of this week's mutual fund discussion between Dan Wiener, Adam Bold of The Mutual Fund Store and Richard Gates of TFS Capital. The consensus was that 2009 will bring smoother markets and it's time for investors to prepare for a market, if not an economic recovery.

The Forbes.com mutual fund panelists are:

Daniel P. Wiener, editor of Independent Adviser for Vanguard Investors and CEO of Adviser Investments.

Adam Bold, founder and chief investment officer of the Mutual Fund Store.

Richard Gates, portfolio manager for TFS Capital.

The bond market is bracing for deflation, yet inflation looks like the greater threat. Our advice: Buy TIPS.

Helicopter Ben Bernanke is showering money on the economy. What will it wreak?

The economic numbers are scary. October car sales were off by a third. Retail revenues (before subtracting inflation) fell 4.1% from a year earlier. Housing starts are at their lowest level in at least a half-century. About the only things that seem in high demand are "For Sale" signs and that perennial recession staple: spam.

At first blush it looks as if the "D" word is upon us. Not "depression" but "deflation"--the vicious phenomenon in which falling spending begets wage and price cuts, which beget further spending cuts in a debilitating downward spiral. That, anyway, is what the bond market is suddenly signaling (see chart).

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A year ago investors priced Treasury Inflation-Protected Securities based on the expectation that consumer prices would rise 2% a year over the next half- decade. These days five-year TIPS are yielding 0.5 percentage points more than five-year Treasurys, implying prices will fall 0.5% annually. The last time U.S. prices fell consistently was in the midst of the Great Depression.

If prices merely flatline for a few quarters they could ignite "waves of bankruptcies," says Joseph Stiglitz, the Nobel Prize-winning economist. That's because many firms went into debt counting on a whiff of inflation to bail them out. Commercial real estate investors, for example, made heavily leveraged investments assuming they could hike rents. Deflation would turn such plans into financial disasters.

Merrill Lynch (nyse: MER - news - people ) chief economist David Rosenberg expects prices to fall at an annualized 1% or 2% a year from now, and lays 50-50 odds the drop will continue through the first half of 2010.

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"It's going to be a very steady and significant decline," Rosenberg says. "You have deflation in commodities, labor markets, assets and credit."

His advice: Buy zero coupon 30-year Treasurys, which have been rising sharply as the economy slows. Rosenberg's is a cogent case in view of recent data. But the danger is that this bull market in Treasurys is about to end. Inflation might replace deflation. If that happens, those zeros will get clobbered.