Ten Surprising Sale Items

Prices of luxury goods and services are being knocked down to earth with unprecedented discounts.

In Pictures: 10 Surprising Sale Items

Trey Shores, 36, recently scored a fantastic deal. The Tokyo-based consultant scooped up an in-season Helmut Lang leather jacket in the city's Ginza district for 50% off the regular price. What was an out-of-reach $2,000 became a more reasonable $1,000 "just like that," says Shores. "I'm quite proud of [it]."

He's certainly not the only consumer benefiting from the financial hardship of retailers. From clothing to travel to cars, companies are being forced to reduce prices at a never-before-seen clip as the global economy continues to shrink.

In Depth: 10 Surprising Sale Items

In the U.S., consumer spending in the fourth quarter of 2008--which accounts for more than two-thirds of domestic economic activity--decreased by 4.3%, according to the Commerce Department. That's the worst decline since the second quarter of 1980. And while retail store sales were up 1% in January 2009 to $344.6 billion when compared with December 2008, and overall consumer spending was up 0.6% during the same period, the government has attributed those increases to massive markdowns on inventory. For many retailers, bargaining with consumers is the only option. In other words, it's a buyer's market.

More Deals, Fewer Restrictions
Kathryn Finney, editor of the the Budget Fashionista, a Web site that caters to fashion-savvy shoppers on a budget, says that right now shoppers are likely to find more deals with fewer restrictions. For example, coupons from department stores typically excluded products from the beauty counter, such as perfume or makeup. Not anymore.

Finney recently used a Saks (nyse: SKS - news - people ) friends and family coupon to buy her favorite Giorgio Armani Hydro Glow foundation at 15% off $57, which knocked the price down to $48.45 (before tax). "I buy most of my makeup at Target, but I splurge on this foundation because of the quality," says Finney. "This is the first time I've ever purchased it at a discount."

And while shoppers are the true winners in this discount war, some retailers are benefiting as well. Take discounted designer goods Web site Bluefly.com. The site is currently featuring several coveted Hermès handbags at up to 40%. You won't find the brand's popular Kelly or Birkin bags, but you will find a gray herringbone twill "Jumping" tote, discounted by 20% to $1,480. Recently, a black pebble leather Bolide was been marked down by 49% from $8,400 to $4,300 (the piece sold out soon thereafter).

Melissa Payner, CEO of Bluefly (nasdaq: BFLY - news - people ), says that exclusive deals like this have kept customers spending. Although Bluefly won't release 2008 full-year and fourth-quarter results until March 11, the company did see significant growth in last year's third quarter. Sales increased by 10% to $19.8 million, and gross profit increased 28% to $7.3 million when comparing both with the third quarter of 2007.

Comment On This Story

"As we've become more well known, more and more designers have become interested in working with us," says Payner. An elevated brand list combined with an overall consumer desire to get more value for their money has aided Bluefly's success. "We've seen growth in our customer file, e-mail subscribers and the word 'Bluefly' as a Google search term."

The cash-strapped masses may be spending less on restaurants and entertainment, but not necessarily on the quality of their sex lives--and manufacturers of sexual aids are broadening their lines to meet the demand.

To wit: Trojan now offers a condom that comes with a disposable vibrating ring. Durex, another condom maker, sells a vibrator and a line of lubricants. Even Philips Electronics (nyse: PHG - news - people ) has joined competitor Hitachi (nyse: HIT - news - people ) in the vibrator business. "We're much more open now to experimenting sexually," says Louis Friedman, chief executive of Liberator, a maker of sex toys in Atlanta. "We’re seeing countless new products being sold to a much larger audience than people realized. Even the more conservative retailers have begun to come around."

Indeed, Wal-Mart (nyse: WMT - news - people ), Walgreen (nyse: WAG - news - people ) and Target (nyse: TGT - news - people ) now peddle sexual aids, including condoms, lubricants and personal massagers. Walgreen's Web site features a "sexual wellness" tab, behind which are listed not only contraceptives and fertility tests, but also pleasure-enhancing dietary supplements, romance-themed costumes and games, massage oils and lotions, and the "Emotional Bliss Femblossom" vibrator. (Representatives from Walgreen's and Target were unavailable for comment; a Wal-Mart communications manager would say only that the chain "has a diverse mix of shoppers who visit our stores each day, and we are committed to providing customers with the selection of products they expect to find in our stores.")

In Pictures: The Mainstreaming of the Sex Industry

Poor as we all may feel lately, it seems there's at least one bright spot in having to hunker down at home. "This industry is shielded in a way," says Katy Zvolerin, director of public relations with Adam & Eve, another sex toy maker. "It does seem people use us even more heavily in bad times." (Not that there's much of a correlation between recessions and birth rates--if people have more sex during a recession, they are being careful about it.)

Chad Braverman, director of product development and licensing at Doc Johnson, takes a more sober approach to the coming months. "I don't know if I'd say our industry was 'recession-proof,'" he says. "We need to be proactive in creating a quality product that's going to sell. And there's a lot more competition than there was 20 years ago."

The sex industry traces back to 500 B.C., when traders from the Greek port of Miletus sold olisbos, an early version of the dildo. Today, the business of sex (including pornography) now runs into the tens of billions of dollars. (No official estimates are available; Wall Street analysts don't tend to track this stuff.) And while print and video sales are ebbing, as more free adult content has become available online, sales of un-reproducible sexual aids are still healthy.

When the Super Bowl festivities roll into Tampa late next month, the party blitz and corporate spending that surround the big day may take a hit because of the economic crisis.

Sponsors have been slower to commit. Companies are scaling back plans, carefully watching expenses, bringing fewer guests and pushing back travel bookings. The private party circuit will be missing a few staple destinations, including the annual Sports Illustrated fete.

"The decision making process is just a little slower," Reid Sigmon, executive director of the host committee, said of the efforts to attract sponsors. The committee has reached about 80 percent of its sponsorship goal - a level it has been stuck at since October.

"A lot of companies are kicking the tire, so to speak," he said.

Even so, the Feb. 1 game will sell out. And, to be sure, there will still be plenty of star-studded events: Maxim, ESPN The Magazine, and Penthouse all said they have parties in the works. The Lingerie Bowl, a televised alternative halftime event featuring semi-dressed models, will hold three games and a red-carpet affair. Beer giant Anheuser-Busch (nyse: BUD - news - people ) is sponsoring concerts and other events.

And there will be a bevy of official NFL activities, including the weeklong NFL Experience, which features interactive games and autograph sessions.

The host committee is hoping for 100,000 visitors, the same as in 2001 when Tampa last had the game, but NFL spokesman Brian McCarthy said the number may drop.

Investors uneasy about the holiday shopping season gave back some of Wall Street's recent gains Monday, sending the Dow Jones industrial average down more than 360 points.

While initial reports about the start of holiday shopping this weekend suggested sales were better than some retailers and analysts expected, Americans are clearly extremely cautious. That has Wall Street concerned about the impact of a continuing drop in consumer spending on the economy.

According to preliminary figures released by RCT ShopperTrak, a research firm that tracks total retail sales at more than 50,000 outlets, sales rose 3 percent to $10.6 billion on Black Friday - the day after Thanksgiving that is traditionally one of the biggest shopping days of the year. But some analysts are concerned that Black Friday's results aren't indicative of the rest of the weekend.

"After a slow start to November, we believe strength on Black Friday was not enough to save the month," said John Morris, an analyst at Wachovia Capital Markets. "The strength did not carry through the remainder of the weekend, as business fell off sharply on Saturday, according to our field team."

RCT ShopperTrak is expected to release data for the combined Friday and Saturday period on Monday.

Wall Street is concerned that consumers, by curtailing their spending further, won't be able to help lift the economy from its slump.

Meanwhile, a pair of downbeat economic reports did little to alleviate investors' concerns. The Institute for Supply Management, a trade group of purchasing executives, said its index of manufacturing activity fell to a 26-year low in November. At the same time, the Commerce Department said construction spending fell by a larger-than-expected amount in October.

Both the housing and manufacturing sectors have been suffering for some time, so the reports were ultimately unsurprising. Still, they served as further evidence that the economy remains under pressure.

Some stock selling was to be expected Monday considering the magnitude of last week's advance, when stocks posted some of their steepest gains in decades. The Dow has gained 16.9 percent and the S&P 500 index 19.1 percent since a rally that began Nov. 21; it was the first five-day string of gains for both the Dow and the S&P 500 since July 2007.

In midmorning trading, the Dow Jones industrial average fell 365.66, or 4.14 percent, to 8,463.38. Standard & Poor's 500 index dropped 42.36, or 4.73 percent, to 853.88, while the Nasdaq composite index fell 69.64, or 4.54 percent, to 1,465.93.

Household spending and investment in big-ticket items plummeted in October in the United States, as major world economies announced new plans to try to boost demand to fight a deepening economic downturn.

State TV says provinces are slating an eye-popping $1.5 trillion in stimulus spending. The reality is likely far more underwhelming.

More From Paul Maidment

If China knows about anything, it is propaganda. The considerable power of the state's propaganda machine is now being thrown behind the effort to stop the economy from slowing too much.

On Sunday, as Prime Minister Wen Jiabao was on the last day of a three-day tour of Shanghai and Zhejiang province exhorting local companies to show confidence that they would get through what he called "difficult times," state broadcaster CCTV was reporting that provinces across China would add 10 trillion yuan ($1.5 trillion) to the 4 trillion yuan stimulus package that Beijing announced earlier this month.

Ten trillion yuan is an eye-catching number. It is twice the level of all state spending in 2007, not to mention two and a half times greater than the central government's proposed package of investments in infrastructure and social programs over two years. Lest we forget, Beijing was meant to be financing only a third of that directly; the rest was to come from provincial and local administrations, and from state-owned banks and companies.

It has not been clear what was new money in the 4 trillion yuan package and what old, already budgeted for in the current five-year plan or earmarked for natural disaster relief, and just bundled up to provide an eye-catching headline number. The 10 trillion yuan suffers from similar opaqueness behind the headline number.

CCTV came up with it after doing the rounds of the provinces counting up spending plans. The two biggest sets it found were 3 trillion yuan in Yunnan in the southwest and 2.3 trillion yuan in Guangdong, the southern export hub. These, though, are spending proposals, not commitments.

What we suspect is happening is this: after three years in which provincial governments have found financing infrastructure projects difficult as central government tried to stamp down on inflation by restricting credit, they are now rushing to find projects with which to lay claim to the 80 billion yuan not yet allocated out of the 100 billion yuan Beijing wants spent in the final quarter of this year. Those with the fattest pipeline, local officials believe, have the best chance of securing funding.

CCTV interviewed one local official in Hubei province who boasted how his colleagues had put in extra hours over the past two weeks as policy had suddenly reversed from curbing inflation to slowdown prevention, and had come up with 100 infrastructure and local develop projects to pitch. The official said their marching orders were to find already started projects being held back for lack of capital, or new projects that could give a quick boost to the economy.