'rim'에 해당되는 글 3건

  1. 2009.02.12 RIM On The Edge by CEOinIRVINE
  2. 2008.11.25 The BlackBerry Storm Challenges the iPhone by CEOinIRVINE
  3. 2008.10.09 RIM Aims To Out-Touch iPhone by CEOinIRVINE

RIM On The Edge

Business 2009. 2. 12. 11:13

 

Miriam Marcus, 02.11.09, 07:45 PM EST

BlackBerry maker's shares fall 14.5% on weak fourth-quarter forecast.

 

Research in Motion investors were far from impressed by stronger than expected new subscriptions. Their thumbs were busy selling shares in the BlackBerry maker on disappointing earnings guidance.

Shares in Research in Motion (nasdaq: RIMM - news - people ) lost $8.28, or 14.5%, to close at $48.76, on Wednesday, after the company forecast fiscal fourth-quarter earnings that were at the low end of Wall Street’s prior expectations.
 

The Waterloo, Ontario-based smartphone maker said it is logging healthy sales to new subscribers of its latest models, such as the touchscreen Storm and high-end Bold, but existing customers, mainly businesses, were not upgrading as frequently as expected as consumers scale back on spending amid a weakening economy. (See "Research In Slow Motion.")

That is eroding its profit margins, partly because the high-end new handsets that are selling well cost more to make. RIM said it expects gross margins to slip from 45.6% in the third quarter to the low end of previous projections of 40% to 41%.

"You probably see big financial institutions cutting costs ... and the consumer is just not getting a new handset," said Atlantic Equities analyst James Cordwell. “It just shows they're not immune to the economic slowdown like anybody else."

The company said it expects net subscriber account additions to be 20.0% higher in the current quarter, which ends Feb. 28, than the 2.9 million additions it forecast on Dec. 18. Earnings per share will come in at the low end of its forecast range of 83 cents to 91 cents, and revenue will be at or near the mid-point of $3.3 billion and $3.5 billion. When RIM outlined guidance in December, it was above Wall Street’s estimates, but analysts have since increased their expectations, pushing RIM’s stock up 48.4% between Dec. 18 and Tuesday’s close.

Based on Wednesday’s announcement, RIM could miss analyst estimates for 86 cents per share in the current quarter. The company is expected to report quarterly earnings on April 2.

Posted by CEOinIRVINE
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http://images.businessweek.com/story/08/370/1120_mz_storm.jpg

The Storm: Still a text-centric device, but with an increased fun factor Taka

The new touchscreen BlackBerry Storm looks a little like an iPhone and behaves a bit like one, too. So its release is sure to spark a furious debate over which is better. That's the wrong question. Each is an outstanding product—and distinct, despite a few similar design flourishes. The correct question is, which is right for you?

Although the Storm was clearly inspired by Apple's (AAPL) success with the iPhone, the two phones were conceived with different goals in mind. Research In Motion (RIMM) has removed its signature physical keyboard to make room for a 3½-inch display, but it didn't compromise the BlackBerry mission: The Storm is first and foremost a text-centric device built around RIM's celebrated e-mail services. This makes it the hands-down winner for messaging tasks, particularly if you work for an organization that uses the BlackBerry Enterprise Server to relay corporate mail.

The Storm also won't send you scrambling for a midday recharge as the iPhone often does. It has more than enough power to get through a long, busy workday. And unlike the iPhone, the battery is easy to remove, so even if you manage to deplete the charge, you can always pop in a spare.

On the other hand, if messaging on your smartphone takes a back seat to Web browsing, social networking, games, and entertainment, you will be happier with an iPhone. Unlike all-business BlackBerrys of years past, the Storm and other recent models try to be a bit more entertaining. And the Storm browser certainly takes good advantage of that big display, which, like the iPhone's screen, automatically changes orientation from vertical to horizontal as you rotate the phone.

But the Storm still can't hold a candle to the iPhone in terms of sheer fun. The credit for that goes to the iTunes App Store, with its astonishing range of programs—to name just two, MotionX Poker, in which virtual dice roll when you shake the handset, and Shazam, which can identify music you hear on the radio by checking the sound against a database. Still, the Storm offers one key application that Apple, for reasons it has never made clear, has banned from the iPhone: turn-by-turn driving instructions from VZ Navigator.

Overall, in terms of hardware, I'd say the two phones are equal. The original iPhone set a new standard for touchscreen keyboards, but the Storm has it beat. The main difference is that a firm press on the Storm screen triggers a physical switch beneath the glass that both enters the letter you typed and produces a click that greatly improves the accuracy of typing. Hold the phone horizontally and you get a three-row keyboard similar to that on the BlackBerry Curve or the new Bold. Turn it vertically and it switches to the SureType variety, with two letters sharing most keys, just like on the BlackBerry Pearl. In either mode, software figures out what you are trying to type.

Having used BlackBerrys for years, I found the touch keyboard took some getting used to. Try it yourself at your local Verizon shop: Switch back and forth between a BlackBerry 8830 or a Curve and the Storm, and you'll see why most people still prefer keys. But once you get used to the Storm's big screen, you'll forget the minor inconvenience. Virtual or real, BlackBerry's keyboards beat the iPhone in data entry.

Comparing networks is more difficult. First of all, the Storm doesn't do Wi-Fi, a deal-breaker for some people. Secondly, it runs only on Verizon, while iPhones are confined to AT&T (T). These networks use different technologies with roughly equal performance, so it really comes down to who offers the best service wherever you are planning to use the phone most. In tests of both networks in the Washington (D.C.) area and in Michigan, each got about the same high-speed coverage.

There are no major financial considerations in choosing between the Storm and the iPhone: Pricing and service plans are similar. As of Nov. 21 the Storm is available in the U.S. for $200 after rebate with a two-year contract. Telus offers the Storm in Canada and Vodafone (VOD) in Europe. Like the iPhone—and unlike most Verizon handsets—the Storm can be used on fast, 3G networks worldwide. A global data plan costs $65 above a voice plan; unlimited domestic-only data service is $50.

What's my choice? I'm an e-mail guy, working in an environment that supports BlackBerry but not corporate mail on an iPhone, so it's a no-brainer. But to get the best of both worlds, I also have an iPod touch, which isn't a phone but runs most of those cool iPhone programs.





Posted by CEOinIRVINE
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RIM Aims To Out-Touch iPhone
Elizabeth Woyke and Bruce Upbin 10.08.08, 12:00 AM ET
 

Does the world need a touchscreen BlackBerry? Research In Motion, Verizon Wireless and Vodafone are making a huge bet that it does.

On Wednesday, the three mobile giants planned to unveil the Storm, a handset that combines BlackBerry's familiar push e-mail functions with a "clickable" touchscreen. The phone is available exclusively to Verizon Wireless customers in the U.S. and Vodafone (nyse: VOD - news - people ) customers in Europe, India, Australia and New Zealand and will go on sale in coming weeks. The trio's goal is to have the phone available in 208 countries before the holidays, according to Research In Motion (nasdaq: RIMM - news - people ) President and Co-CEO Mike Lazaridis, who spoke with Forbes.com. Prices will vary according to carrier and market.

The launch caps a year-and-a-half collaboration between the companies. U.K.-based Vodafone, which operates throughout Europe, the Middle East, Africa and Asia, approached RIM in early 2007 to discuss the project, according to Lazaridis. The request: a sophisticated device that would fuse advanced multimedia features with the security and productivity functions BlackBerry models are known for. (RIM is targeting consumers and business users with the Storm.) In a nod to Verizon Wireless, Vodafone's U.S. wireless joint venture with Verizon (nyse: VZ - news - people ), the phone was also designed to work around the globe, added Lazaridis.

And the touchscreen? It may have been a counter-punch to the Apple (nasdaq: AAPL - news - people ) iPhone, announced at Macworld in January 2007.

The Storm's specs appear to handily meet Vodafone's requests. The handset supports both CDMA and GSM networks, the world's two main cellular technologies. Its media player can play movies in full-screen mode and create music playlists; a 3.2 megapixel camera can also record video. A built-in accelerometer allows the screen to swivel between landscape and portrait modes for typing or browsing. The phone accesses speedy third-generation or "3G" technology.

Like other BlackBerrys, personal and corporate e-mail is pushed quickly to the handset. Workers on the go will be able to edit Microsoft (nasdaq: MSFT - news - people ) Word, Excel and PowerPoint files directly on the phone. The phone's operating system, radio, and accelerometer technology are all native to RIM, according to Lazaridis.

RIM also took pains with the phone's design, giving it contoured corners and "chrome" side accents. Even the gadget's charging stand--complete with a clock and music speakers--is unique.

Most consumers will be attracted, at least initially, by the Storm's touchscreen, which depresses and audibly clicks when pressed, similar to a computer mouse. Users can launch menu icons--such as Contacts, Calendar, Maps or Browser--with one quick tap. RIM says the click system gives users "positive confirmation" of their actions, making for "highly intuitive" typing--in other words, fewer typos.

Though RIM also describes the screen as "multi-touch"--the same term often applied to the iPhone's highly responsive touchscreen--a brief Forbes.com test found that the Storm didn't react as intuitively as the iPhone to finger panning and scrolling. The clarity of its screen, however, beats the iPhone; the Storm's higher resolution makes images look particularly crisp. (At 3.25 inches, the two screens are about the same size.)

These comparisons are key since the Storm will inevitably battle the iPhone, to some extent. In preparation, RIM has baked in some missing--and much-requested features--of the iPhone, such as cut and paste, a removable battery and memory card, and turn-by-turn satellite navigation, powered by standalone and assisted GPS. Unlike the iPhone, the Storm will allow users to run multiple applications at the same time.

Hefty data revenues are one reason Vodafone and Verizon are so excited about the device. Verizon plans to pair the phone with its $29-a-month Smartphone Unlimited Data plan, but hopes that users will tack on additional services, such as its music-streaming service, V CAST Music, and GPS program, VZ Navigator.

Fancy features aside, the Storm is debuting in a particularly tough market. The struggles of financial services firms may affect RIM's enterprise business, which accounts for approximately 58% of its subscriber account base. AT&T (nyse: T - news - people ) has postponed the U.S. release of RIM's other most anticipated phone, the BlackBerry Bold, for months. The delay led Deutsche Bank to cut its RIM price target on Tuesday, helping send the company's stock down 7.73%. In an interview with Forbes.com, Lazaridis characterized the Bold as technologically sound, noting that it is live on many networks outside the U.S.

Verizon and Vodafone appear ready to invest in the phone's success, with new ads already running. Their efforts and RIM's handiwork will determine whether the Storm can blow the iPhone--and other rivals--away.

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Posted by CEOinIRVINE
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