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  1. 2008.12.13 Sony (Finally) Lets Us Play In Home by CEOinIRVINE

PlayStation Home,Sony’s PS3-based virtual world is finally live.

The free service lets gamers plug into the PlayStation Network and create avatars, living spaces and socialize. Of course, there are casual games like bowling to play, movie trailers (and eventually original series or full-length shows) to watch, and brands like Red Bull and Diesel to buy things from.

Gamers can buy clothing and accessories for their avatars and customize their “homes” with themes from their favorite games.

If Home is able to keep PS3 owners engaged beyond the initial stages of curiosity, analysts say its virtual goods sales could add millions of dollars to Sony (nyse: SNE - news - people )’s bottom line.

The open beta was announced via the PlayStation Blog today and has received tons of coverage.

nd for good reason. The long-delayed world (which was first demoed back in early 2007) has been one of the key features Sony has dangled as a reason for gamers to stick with the PS3 despite its relatively thin roster of blockbuster titles.

Too bad Microsoft (nasdaq: MSFT - news - people ) beat Sony to the (virtual) punch when it launched the new Xbox Live Experience in November—complete with customizable avatars, social features and content partnerships with Netflix (nasdaq: NFLX - news - people ) and NBCU, among others.





Posted by CEOinIRVINE
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