'tap'에 해당되는 글 3건

  1. 2008.12.05 Musicians 'Tap Tap' iPhone by CEOinIRVINE
  2. 2008.12.05 Microsoft taps Yahoo exec to lead Web business by CEOinIRVINE
  3. 2008.11.22 Obama expected to tap Geithner for Treasury by CEOinIRVINE

Musicians 'Tap Tap' iPhone

Mary Jane Irwin, 12.04.08, 03:15 PM EST

Recording artists hope ''Tap Tap Revenge'' game app will drive album sales.

BURLINGAME, Calif.--If you own an iPhone (or iPod Touch), chances are you've played Tapulous' "Tap Tap Revenge," a touch-screen and motion-controlled riff on videogaming's booming music genre. Apple recently revealed that "Revenge" is the third most popular free application on its App Store, and Tapulous Chief Executive Bart Decrem says half a million people play it every week since it debuted last summer.

Record labels, looking for another "Guitar Hero"-like vehicle to drive album sales, have taken notice. Last October, Tapulous released a game app for the iPhone that features 13 Nine Inch Nails tracks. On Thursday, the company released "Tap Tap Dance," an app priced at $4.99 that features 10 tracks from artists like Moby and Daft Punk. Later in December, an app featuring Christmas carols from Weezer will hit Apple's (nasdaq: AAPL - news - people ) App Store; the app, "Christmas with Weezer," will also sell for $4.99.

There is so much interest from bands that Tapulous plans to release new packs of songs and special editions every month in 2009.

Artists are clamoring to be involved with "Tap Tap" in the hopes of benefiting from a "Guitar Hero" boost that has been known to double album sales. Neilsen SoundScan documented a 136% increase in sales of the Aerosmith single "Same Old Song and Dance" the week after it was released in "Guitar Hero III," prompting the band to create a special "Guitar Hero: Aerosmith" edition. Sales of Weezer's song "My Name is Jonas" increased 10 times after appearing in the game. Other bands have even reunited to rerecord songs for the game or hit the studio to increase a track's difficulty.

"These games have found a way to make music cool again," says Embassy Multimedia Consultant Scott Steinberg. "It's bringing value back to music ... now you get to live it as opposed to listen to it."

Tapulous has launched seven applications in the hopes of mimicking the diversified social application portfolios of Slide and RockYou, but "Tap Tap Revenge" has become its focus. Not only is there demand for the app, but expansions of it are relatively cheap to build and can be turned around quickly. Decrem had no experience working with the music industry until late June--two weeks before "Tap Tap Revenge" launched.

Although Tapulous expects two-thirds of its revenues to come from paid downloads, Decrem says supporting the free "Tap Tap Revenge" is still important to the company. The improvements to the game introduced with "Tap Tap Dance"--particularly customized backgrounds that turn the game into an interactive music video--will appear in "Revenge" early next year.

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Microsoft says it's bringing in a former Yahoo search executive to lead its online push.

Microsoft Corp. (nasdaq: MSFT - news - people ) says Qi (pronounced 'CHEE') Lu will be president of its Online Services Group. He'll be responsible for search and online advertising, where Microsoft lags far behind the leader, Google Inc. (nasdaq: GOOG - news - people )

Lu worked for Yahoo Inc. (nasdaq: YHOO - news - people ) for a decade, and led an overhaul of its online search and ad platform that helped boost ad revenue. He left Yahoo when the company proposed using Google's advertising engine instead of its own.

Lu is filling a slot left vacant in July. One of the top internal contenders for the job, Brian McAndrews, will leave Microsoft. McAndrews was chief of aQuantive (nasdaq: AQNT - news - people ), an online ad company Microsoft bought in 2007.

Copyright 2008 Associated Press. All rights reserved. This material may not be published broadcast, rewritten, or redistributed

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NEW YORK (CNNMoney.com) -- President-elect Barack Obama is expected to nominate New York Federal Reserve President Timothy Geithner for Treasury Secretary.

Two sources close to the transition told CNN on Friday that Geithner is "on track" to be offered the post. An announcement is expected within days.

Geithner has played a central role in the government's efforts to wrangle the credit crisis, which has damaged markets and economies worldwide. While a number of those efforts have been controversial, Geithner remains a well-regarded figure from Wall Street to Washington.

In the wake of the Geithner news, stocks soared in late-day trade on Friday. The Dow closed nearly 500 points higher, pushing back above 8,000, after a dismal week.

Many believe the post of Treasury Secretary will be the most important in the next administration's cabinet. And indeed, Geithner would inherit one of the toughest jobs in Washington.

Geithner would be charged with restoring stability to the financial markets, the banking system and the housing sector through oversight of the controversial $700 billion financial rescue package, of which about half is still available for use at the discretion of the Treasury Secretary.

He would also be chief overseer of the international push to reform the regulatory regime for the financial system, which, like a sputtering lemon on the autobahn, has been severely outrun by 21st century developments in financial practices and products.

His overarching task: Ensure that what happened to world markets and economies in the fall of 2008 never happens again.

In the span of just two months, Americans and investors around the world have lost trillions in wealth, economies have fallen into recession like dominoes and the current prospects for recovery are insufficient to offer comfort. All the while, the foreclosure beat goes on, with roughly 165,000 more Americans losing their homes in September and October, bringing the total to 936,000 since August 2007.

Expect Geithner, if nominated, to roll up his sleeves and get busy even before his confirmation hearings with Congress, which could come before Inauguration Day.

Henry Paulson, the current Treasury Secretary, has indicated that he's reserved office space for his successor so that the Bush and Obama Treasury teams can work closely to insure a smooth transition during what has become the most tumultuous period for the U.S. financial system and economy in recent history.

What Geithner brings to the job

Often described as brilliant but modest, Geithner, 47, has held for the past five years one of the most powerful, if little known, jobs in the country as president of the New York Federal Reserve. His post at the New York Fed is essentially one of Wall Street watchdog. He also sits on the Federal Open Market Committee, which sets the country's monetary policy.

Geithner was the U.S. Federal Reserve's point person on the rescue of Bear Stearns and American International Group (AIG, Fortune 500) as well as in the failed talks to keep Lehman Brothers out of bankruptcy.

Lehman's demise is blamed by many for the freeze up in global credit markets that followed immediately afterwards.

He is typically cited as one of the few people on or off Wall Street who can begin to untangle the murky and unregulated market of credit default swaps, the so-called "side bets" that felled AIG. He has pushed for greater transparency and the creation of a central clearinghouse where credit default swaps could be recorded and secured. And, according to Fortune, he has gotten informal promises from banks that they would participate.

Prior to joining the Fed, he served as director of policy development and review at the International Monetary Fund. Before that, he was the under secretary of the Treasury for international affairs under Treasury Secretaries Robert Rubin and Lawrence Summers.

His is an international background, which would come in handy at a time when G-20 governments have pledged to coordinate efforts to dig out their economies and markets. Geithner has lived in China, Japan, Thailand, India and East Africa. He got his bachelor's from Dartmouth in government and Asian studies and his master's in international economics and East Asian studies from Johns Hopkins School of Advanced International Studies.

Indeed, during his years at the Treasury, he played a central role in the agency's handling of international crises. A profile of him in The New Republic asserted that without his influence "the '90s might have looked very different ... [His role made him] Treasury's first-responder to foreign-currency emergencies, like the kind that plagued East Asia throughout the decade."

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