Sorry to spoil Santa's secret, but at least 2 million of you will wake up during the holidays to discover you're the proud owner of a shiny new Wii. During November, Nintendo sold an unprecedented number of consoles, reports the NPD Group, driving the total population of Wiis in the U.S. to 15.4 million. Nintendo's waggle-controlled consoles are now owned by some 20% of the U.S. population.
And of course you want a Wii; it is only the
hottest holiday wish-list item since Hypercolor tees. And with the
Wii's widespread appeal--bringing family members of all ages together
for bouts of virtual tennis or bowling--its an easy gift everyone will
enjoy. Kids want to be blasting away at on-screen targets with the Wii
Zapper. Friends want to share their "Animal Crossing" experiences,
live, over the Internet with the chat-capable Wii Speak. We all want to
design our own Mii so we can watch its body inflate and deflate as we
progress through "Wii Fit's" workout regimen.
It is not just the console, though, whose sales are soaring. The
past two years have been a Battle Royale of sorts as consumers have
stalked UPS delivery trucks and harassed GameStop
Personal
trainer "Wii Fit," which was released last May, sold 697,000 copies
this November. "Wii Play" is over a year old, but sold almost 800,000
units last month--rivaling sales of Microsoft's
"We are seeing a new paradigm where titles such as 'Wii Play'
continue to perform in the top 10 month after month," says Cammie
Dunaway, Nintendo of America's executive vice president of sales and
marketing. "With so many new consumers discovering videogames, these
titles are something they haven't experienced." Even "Wii Music," which
had disappointing sales at launch, is "picking up steam," Dunaway says.
That means Nintendo
That explosion of games creates something of a dilemma for new Wii owners. Some 306 games were released for the Wii console in 2008 compared to 264 for the Xbox 360 and 201 for the PlayStation 3, according to EEDAR's GamePulse database. This glut of content--much of which isn't very good--makes buying a Wii game a leap of faith. Publishers want to capitalize on the growing audience of Wii gamers, but few outside of Nintendo have learned how to make a good Wii game. The average review score for games on the console is 62 out of 100.
'Business' 카테고리의 다른 글
| Finding A Virus Scanner That Works (0) | 2008.12.16 |
|---|---|
| Meta Data: Got 'Wii Fit,' Now What? (0) | 2008.12.16 |
| School For $6 A Month (0) | 2008.12.16 |
| Oil up sharply near $50 as OPEC readies output cut (0) | 2008.12.16 |
| Toyota delays Mississippi assembly plant (0) | 2008.12.16 |
