Yahoo Inc. is plugging its Internet radio service into CBS Corp.'s webcasting network in a move driven by dramatically higher fees for airing music online.
Yahoo
Yahoo's radio channel, called Launchcast, will combine with CBS beginning in February.
The
shift broadens Yahoo's retrenchment from online music. The company
closed a music downloading service and transferred its music
subscription service to RealNetworks Inc.
Under the latest arrangement, Yahoo will depend on CBS Radio to power Launchcast and sell all the ads on the service. Yahoo employees will still oversee the programming for Launchcast's roughly 150 stations, drawing from CBS Radio's content.
In return for the helping hand, Yahoo's highly trafficked news and sports sections will feature some of CBS's top-rated radio stations, including WFAN in New York and KNX-AM in Los Angeles.
The
combination also will widen Launchcast's audience by enabling users to
listen to the service through the Firefox and Safari Web browsers for
the first time. Launchcast's player has worked only with Microsoft Corp.
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