'Best'에 해당되는 글 14건

  1. 2011.12.23 The Best AirPrint Compatible Printers by CEOinIRVINE
  2. 2011.03.31 my useful iPhone APPs by CEOinIRVINE
  3. 2009.09.04 Fashion Summer by CEOinIRVINE
  4. 2009.03.24 Five Best Web Browsers by CEOinIRVINE
  5. 2009.01.06 Best Big Companies in the U.S. by CEOinIRVINE
  6. 2008.12.29 Biggest Bums Of 2008 by CEOinIRVINE
  7. 2008.12.28 Amazon says 2008 holiday season was 'best ever' by CEOinIRVINE
  8. 2008.12.22 Biden to be working families czar by CEOinIRVINE
  9. 2008.12.15 Best cell-phone service by CEOinIRVINE
  10. 2008.12.10 The U.S. Economy's Best Bet: The Intangible Sector by CEOinIRVINE

Don’t go wild when you hear you can print wirelessly from your iPod, iPad or iPhone without installing any print drivers or even setting up any printer configurations. Yes, there is a Print icon among all the new standard apps on your i-device, but not only do you have to be running iOS 4.2 or higher, you also have to be within range of a wireless AirPrint compatible printer. And the only printers that fall in that category of being AirPrint compatible add up to less than a dozen models, all from HP. Once you realize that these are the limits within which you’ll be able to print, and you still want to go wild, then go right ahead.

Are you back? Good. The Print icon is beneath the Send To icon — when you tap it, a list of printers you can print to will appear. And, while there are ways to use AirPrint capabilities without an AirPrint compatible printer, which we will get to at the end of this article, let’s stay here a while and take a look at the printers that will be appearing in your AirPrint list on your i-device.

The first set of AirPrint-compatible HP printers are the Photosmart line, basic all-in-one inkjet printers intended for home use.

HP Photosmart e-AiO (D110A)

This basic printer was the first one released as AirPrint-enabled. Still priced well under $100, you can plug it in and immediately print documents, photos or fliers remotely.

HP Photosmart Plus e-AiO (B210a)

Think of this printer as an enhanced D110A that also lets you scan photos and make copies, besides printing remotely via AirPrint and from attached computers.

The next set of HP printers enabled for AirPrint out of the box is the premium Photosmart line.

  • HP Photosmart Premium e-AiO (C310a)
  • HP Photosmart Premium Fax e-AiO (C410a)
  • HP Photosmart eStation All-in-One (C510)

The C310A adds speed and capacity, while the C410a adds faxing capability. With the C510, you get full web browsing from the printer itself, a detachable full-color touchscreen, integrated wireless 802.11b/g/n and a flatbed scanner that lets you scan 3D objects and documents. Individual high-capacity ink cartridges cut down on printing costs. The C510 can even have its own email address, meaning you can email anything to the printer and have it printed immediately or stored for printing, depending on how you configure this feature..

The last set of HP AirPrint-ready printers is the LaserJet Pro line. Though all four of these printers are AirPrint capable, they do require an AirPrint firmware upgrade before becoming fully AirPrint compatible.

  • HP LaserJet Pro CP1525nw
  • HP LaserJet Pro M1536dnf
  • HP LaserJet Pro CM1415FNW
  • HP LaserJet Pro CP1525nw

Equipped with both wireless 802.11b/g/n and Ethernet networking, these energy-saving printers produce high-quality color in both photos and documents. Priced much lower than other laser-jet printers, these HP printers are a bargain, especially when you add in the AirPrint functionality for i-devices and HP’s own ePrint, which works the same as AirPrint for other mobile devices.

Now that we’ve shown you the short list of HP printers capable of AirPrint printing, we’ll turn this whole article on its head by describing how an i-device can print to any printer via use of AirPrint. AirPrint is based on Apple’s own networking protocol Bonjour/Zeroconf, the nature of which allowed reverse-engineering of the AirPrint function in the Linux world to create AirPrint Activator, software that enables AirPrint printing to any printer connected to a Mac.

There’s also an application called Printopia for Mac. This app shares any printer connected to your Mac wirelessly, allowing printing from an iPad or an iPhone. Let me repeat that: “any printer.” You can even print out to a PDF or JPG file, and save it.

So, if the question is, “What printers using AirPrint are the best?,” then the answer has to be, for any Mac user, any printer you consider the best, because you can now use AirPrint to print to any printer. PC and Windows users, however, are not that lucky — if you have an i-device, but no Mac, you’ll have to print directly via AirPrint to the HP printers listed above.

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my useful iPhone APPs

IT 2011. 3. 31. 05:05

1. qTweeter


2. iFlash Drive
I always forgot to bring USB. So, this is very useful app for me.


3. MoneyBook


Very Simple. You can also backup / restore data. You can see your graph from your webpage, too.(https://my.moneybookapp.com/)

4. myWi (use my iphone as wifi connect point)


5. mxTube

Download popular you tube clips and watch anytime. You can also watch by using stream.

6. Anyring

You can choose your own ringtone for each user (default also).
(customized ringtone)

 


7. iProtect
Set Password on App.



8. iBlacklist (Phone # blacklist)


9. ToneFXs


10. WiFi Sync
(no line itune iphone SYNC)
^^

11.
iNag

for Nagios


12. my3G


enables to download file via 3G network (some app requires WIFI conncection)

13. fake call
14. fake sms

15. Call log deletes (recent one) one by one



16. Lock Info
Show a lot of information even if your phone is lock status.

Posted by CEOinIRVINE
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Fashion Summer

Fashion 2009. 9. 4. 04:48

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Five Best Web Browsers

IT 2009. 3. 24. 03:44

It's probably the most important and debated piece of software on the modern computer. See how your fellow readers get around the net, and vote for your favorite web browser, in this week's Hive Five.

Picture background created with WEB2DNA Art Project.

The only proper way to follow up on the passionate flurry of voting that last week's Hive Five Best Linux Distributions created was to ask you about your favorite web browser. You didn't disappoint—Lifehacker readers came out in force, logging nearly a thousand votes to support their favorite browsers. We've tallied up the votes and we're here to share the top five browsers.

Chrome

Windows only (for practical purposes, but soon on Mac and Linux, if we're lucky): Some browsers have roots going back to the early 1990s—Chrome, on the other hand, is the new kid on the block. Although Chrome has a distant relationship to Konqueror and is a cousin to the Safari web browser—both share the speedy WebKit rendering engine—Google's browser is less than a year old. Despite its youth, it's already garnered praise for its minimalist interface and snappy page rendering. Chrome also handles site errors and quirks well, and each individual tab is a unique process, so a crash or lag in one shouldn't pull down or crash the others. In general, though, Chrome has caught attention for running a performance-focused JavaScript engine in a lightweight GUI. Also worth noting, Chrome has been holding its own in the recent Pwn2Own security challenge, with the distinction of being the only browser left standing after the first day of security exploits and attacks. For a closer look at Chrome, check out our screenshot tour.

Opera

Windows/Mac/Linux: Opera is a rock-solid browser with roots stretching back to 1994. Many of the features baked right into Opera are either not implemented in other browsers, or require multiple extensions at the cost of system resources—navigation by mouse gestures is one of the flashier examples. Despite being feature-packed, Opera has a fairly small market share, due largely in part to being trialware up until 2000 and advertisement-supported until 2005—many people were turned off by the expense, if not the ads. Still, Opera proponents have long claimed that Opera beats Internet Explorer and Firefox when it comes to speedy rendering. Another selling point for Opera is the quality of the built-in tools. For many users, the built-in RSS reader, email client, and BitTorrent client do their jobs admirably, cutting down on the number applications they need running at once. Opera is extensible, but the pool of available extensions is radically smaller than that available for Firefox. More screenshots and details on Opera's features are available here.



Firefox

Windows/Mac/Linux: Firefox is the grandchild of the venerable Mosaic browser and free-roaming son of Netscape. Although Firefox has a myriad of user-friendly, forward-thinking features, a decently secure framework, and an open-source ideology, its most prominent is extensibility. When convincing a Firefox user to abandon Firefox for anything else, even temporarily, you won't have to fight them over giving up the AwesomeBar or about:config tweaks—you'll hear a common, understandable refrain: "What about my extensions?" The repository of extensions maintained by Mozilla currently has over 6,000 entries, covering everything from blocking advertisements, to managing your clipboard, to allowing you to further customize your browsing experience with scripts a la Greasemonkey (here's 10 of our must-have picks). Combine the passion people have for extensions and the ability to sync those extensions across multiple computers and portable installations, and you've got a force to be contended with. For a closer look at Firefox, make sure to check out our power user's guide to Firefox 3 and the top 10 Firefox 3 features.

Internet Explorer

Windows only: Internet Explorer still commands a healthy chunk of the browser market, mostly because it ships with the most popular operating system on Earth and fits, if not exactly elegantly, into corporate computer plans. While many or most IE users stick with it for lack of wanting to try something else, Lifehacker readers definitely don't fall into that crowd—the majority of readers who voted in favor of Internet Explorer are sporting Internet Explorer 8. By contrast, nearly 20 percent of those surfing the web right now are using Internet Explorer 6, which had its initial release in 2001. Version 8 could mark a resurgence for the brand, though. It's the first version of Internet Explorer to have a strong focus on web standards compliance, as well as increasing rendering speed. And like Chrome, Internet Explorer 8 maintains a separate process for each tab to increase stability and security. Internet Explorer 8 has also beefed up its security measures from previous versions, including active filtering against malicious cross-site scripting and ActiveX isolation from the core of the browser. For more information about what's new in Internet Explorer 8 check out our screenshot tour and overview.

Safari

Windows/Mac: Safari is Apple's contribution to the web browsing world, built originally to fit snugly inside OS X. Like Chrome, Safari runs the speedy WebKit rendering engine for snappy page loads. In addition to its WebKit core, Safari also has the Nitro JavaScript engine, which lays claim to radically faster JavaScript execution than Internet Explorer and Firefox (in its own testing reports, anyways). Safari sports Apple's Cover Flow browser for perusing your history and bookmarks and an eye-catching display of the top 24 sites you've visited as the default page when Safari is loaded. For more features, check out our screenshot tour.

You've seen the top contenders. Now it's time to log your vote for the best browser:

Posted by CEOinIRVINE
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We take a quick look at 14 of the best 400 firms in America.

You can find the full report on the Platinum 400, the Best Big Companies in America, at www.forbes.com/platinum/. Online you will find tear sheets on all 400 companies; industry median charts; reports on stock market winners and losers, Platinum newcomers, drop-offs and long-term members; a slide show of the Best Managed Company in each of 26 industries and much more. Below: a look at 14 of the standouts from the list.

McDonald's

Hotels, Restaurants & Leisure | Big Mac, Quarter Pounder, and Chicken McNuggets-- McDonald's has served some of the world's favorite fast foods for more than half a century. The yellow letter M is the largest global food service retailer with more than 30,000 restaurants serving 52 million people in more than 100 countries each day. More than 75% of McDonald's restaurants worldwide are owned and operated by franchisees and affiliates.

Westinghouse Air Brake

Capital Goods | George Westinghouse founded an air brake company in 1869, shortly after he demonstrated that air pressure was a clever way to operate the brakes on a string of railcars. This 19th-century business lives on. After a series of owners, Westinghouse Air Brake Co. became Wabtec Corp. (nyse: WAB - news - people ) in a November 1999 merger with MotivePower Industries. Wabtec, with $1.5 billion in sales, manufactures a broad range of products for locomotives, freight cars and passenger transit vehicles. The company also builds new locomotives up to 4,000 horsepower in size.

Gilead Sciences

Drugs & Biotechnology | In a little over two decades after its start in 1987, Gilead Sciences has become one of the largest biopharmaceutical companies in the world, with a rapidly expanding product portfolio, growing pipeline of investigational drugs and operations on three continents. Primary areas of focus of the Foster City, Calif. company include antivirals (such as for HIV/AIDs and chronic hepatitis), cardiovascular conditions and respiratory diseases. Truvada, a drug used in the treatment of HIV infection in adults, is its sales leader with $1.54 billion in revenue for the first nine months of 2008.



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Biggest Bums Of 2008

Business 2008. 12. 29. 06:52

Biggest Bums Of 2008

pic
About Robert Lenzner

Are preferred shares of big banks worth buying? Click here for a free trial of Forbes-Lehman Income Securities Investor.

The biggest bum of 2008 (and for decades prior) is Bernard Madoff, whose knavish duplicity betrayed the trust of small and large investors across the globe. The Madoff Ponzi scheme is a criminal act that has decimated important foundations like the Picower and destroyed the wealth of widows and orphans.

Our bums list should include those conspirators in this scheme (family or otherwise), the handful of investors who claim they knew it was a scam but did not inform the government (they know who they are), the greedy fools behind the feeder funds that facilitated Bernie at his cheating (our sympathy to the family of Rene-Thierry Magon de la Villehuchet, the investment manager who lost more than $1 billion with Madoff and took his own life two days before Christmas).

hat should sit squarely on Madoff's conscience, if he has one. May the smirk on Madoff's face be replaced by the realization he is scoundrel and rogue No. 1 of our age.

A special bum designation is in order for the Securities and Exchange Commission officials who for decades did not bear down in their investigation to expose Madoff's roguish exploitation.

The main lesson from the bum Madoff: Do not keep all your investment eggs in the same basket, or in one investment technique, as it is far too risky. Diversify your investment managers and diversify the investment techniques they use and strategies they pursue.

Make sure your assets are held in your name by a fully insured custodian and that you get immediate transaction notices from your custodian, instead of the monthly reports that Madoff sent, which everyone believes are fiction.


Posted by CEOinIRVINE
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Online retailer Amazon.com Inc. called this holiday season its "best ever," saying Friday that it saw a 17 percent increase in orders on its busiest day - a rare piece of good news in a season that has been far from merry for most retailers, including online businesses.

Amazon customers ordered more than 6.3 million items on Dec. 15, compared with roughly 5.4 million on its peak day last year, the company said. It shipped more than 5.6 million products on its best day, a 44 percent rise over 2007, when it shipped about 3.9 million on its busiest day.

The company did not provide dollar figures and wouldn't say whether the average value of orders had changed, and the jumps it reported Friday are in line with increases Amazon has seen since it started releasing the figures in 2002.

Amazon's best-sellers included the Nintendo Wii game console, Samsung's 52-inch LCD HDTV and Apple Inc.'s iPod touch.

Analysts agreed Amazon's report was good news for the online shopping giant, but they were divided over whether the results indicate strength in online commerce in general.

Forrester Research analyst Sucharita Mulpuru said Amazon's experience shows the current economy is favoring discount retailers, both online and offline.

"The Amazon story doesn't surprise me because Amazon has always traditionally been a leader on price, and they're one of the first places consumers go when they're looking for things online," Mulpuru said. "In many ways they're like the Wal-Mart of the online world."

Wal-Mart is one of very few traditional retailers where revenue has risen this holiday season over last.

Holiday sales typically account for 30 percent to 50 percent of a retailer's annual total, but rising unemployment, home foreclosures, the stock market decline and other economic worries led many shoppers to slash their shopping budgets this year.

SpendingPulse - a division of MasterCard Advisors - said its preliminary data show that online sales fell 2.3 percent compared with the 2007 holiday season, while retail sales overall fell 5.5 percent to 8 percent, including sales of cars and gasoline. The decline was 2 percent to 4 percent when auto and gas sales are excluded.

Online shopping may have gotten a boost from winter storms during last two weeks before Christmas, which made travel to brick-and-mortar stores more difficult.

And, although Amazon's orders rose, the company didn't say whether orders were, on average, worth more or less than last year. Spokeswoman Sally Fouts said the company would release revenue results in its fourth-quarter earnings report, due in about a month.

But she said this was Amazon's "best season ever."

Orders to Amazon on the peak day of its holiday season have jumped in the double-digit percentage range for at least the past 5 years, according to data released by the Seattle, Wash.-based company since 2002. Last year, Amazon's orders spiked 35 percent to 5.4 million at their peak, from 4 million in 2006.

Stifel Nicolaus & Co. analyst Scott Devitt said online retailers' sales tend to grow much faster than those of brick-and-mortar retailers, but he said that difference narrowed this year. That's in part because shoppers tend to go to stores for necessities and online for discretionary purchases, he said. And in an economic downturn, consumers focus on their most-needed purchases and cut back on more frivolous items.

Devitt said Amazon benefited from a vast infrastructure that allows for faster, more reliable shipping than most of its online peers offer. He called Amazon's announcement an "extremely positive data point" and said the company is "uniquely positioned to do well in an environment like this."

That environment has left many retailers in a tough position. NPD Group senior retail analyst Marshal Cohen said they will be forced in coming weeks to take still more drastic measures to drive sales and raise whatever cash flow they can.

Amazon's shares gained 34 cents to close Friday at $51.78, a 0.7 percent rise.

AP Business Writer Lauren Shepherd contributed to this story from New York.

Copyright 2008 Associated Press. All rights reserved. This material may not be published broadcast, rewritten, or redistributed

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Before he accepted Barack Obama's offer to join his presidential ticket, Joe Biden got a promise from Obama: that he would be there for "every critical decision," Biden said in an interview broadcast Sunday.
Vice President-elect Joe Biden will chair a new task force aimed at helping working families.

Vice President-elect Joe Biden will chair a new task force aimed at helping working families.

Speaking to ABC's "This Week," Biden said he believes the vice president's role is to provide "the best, sagest, most accurate, most insightful advice and recommendations he or she can make to a president to help them make some of the very, very important decisions that have to be made."

When Obama talked to him about the vice-presidential slot, Biden recalled, "I said, 'I don't want to be picked unless you're picking me for my judgment. I don't want to be the guy that goes out and has a specific assignment. ... I want a commitment from you that in every important decision you'll make, every critical decision, economic and political, as well as foreign policy, I'll get to be in the room.'"

Biden said President-elect Obama has kept the promise, having Biden in the room for all of his decisions about who will fill key posts in the administration.

Biden will have a specific assignment as the new administration gets under way, however. Come Inauguration Day, he will be the working families czar, so to speak.

On Sunday, Obama's transition team announced the new "White House Task Force on Working Families" -- a major initiative targeted at "raising the living standards of middle-class, working families in America."

The initiative will be chaired by Biden.

Other members of the task force will include the secretaries of labor, health and human services, and commerce, as well as the directors of the National Economic Council, the Office of Management and Budget, and the Domestic Policy Counsel, and the chair of the Council of Economic Advisors.

In an interview with ABC's "This Week," Biden said it's a "discrete job that's going to last only for a certain period of time."

"The one thing that we use as a yardstick of economic success of our administration: Is the middle class growing? Is the middle class getting better? Is the middle class no longer being left behind? And we'll look at everything from college affordability to after-school programs, the things that affect people's daily lives. I will be the guy honchoing that policy," he said.

Biden said he will have the authority to get a consensus among the task force -- but will use his relationship with the president if a consensus isn't reached.

"If in fact there is no consensus, [I'd] go to the president of the United States and say, 'Mr. President, I think we should be doing this, cabinet member so-and-so thinks that. You're going to have to resolve what it is we think we should do.' "

Obama has set up several key goals for the task force, including expanding education and training; improving work and family balance; a focus on labor standards, including workplace safety; and protecting working-family incomes and retirement security.

So what power will the new task force have in shaping policy?

According to the transition team, Biden and other members "will expedite administrative reforms, propose Executive orders, and develop legislative and public policy proposals that can be of special importance to working families."

"My administration will be absolutely committed to the future of America's middle-class and working families. They will be front and center every day in our work in the White House," said Obama in a statement. "And this Task Force will be one vehicle we will use to ensure that we never forget that commitment."

And in line with the Obama team's pledge of full transparency, the task force will issue annual reports, available online to the public.

Anna Burger, chairwoman of Change To Win -- a group made up of seven unions -- hailed the announcement.

"[It] shows that President-elect Obama is committed to middle class families and change truly is coming to Washington. Working people finally have an administration that is willing and eager to take action to address their needs," she said in a statement. "The White House Task Force on Working Families is a vital first step toward restoring our economy and making government work for working people again."

In what ABC billed as Biden's first interview as vice president-elect, Biden also discussed the role he played in helping Sen. Hillary Clinton decide to accept Obama's offer to serve as his secretary of state.

"She's one of my close friends. And when this came forward, I did talk to her. She sought me out. I sought her out as well, to assure her that this was real," he said, adding that "there was a lot swirling around" at the time.

Biden said he does not know whether he played a "key" role in helping Clinton make her decision. "It wasn't so much convincing, but I -- they wanted to know my perspective, and I gave my perspective."

Biden also said that the nation's economy "is in much worse shape than we thought it was in," and the immediate goal is to pass another stimulus package to prevent it from "absolutely tanking."

"There is going to be real significant investment," Biden said. "Whether it's $600 billion or more, or $700 billion, the clear notion is, it's a number no one thought about a year ago.

"... The single most important thing we have to do as a new administration -- to be able to have impact on all of the other things we want to do, from foreign policy to domestic policy -- is we've got to begin to stem this bleeding here and begin to stop the loss of jobs in the creation of jobs," said Biden, who also said he had spoken with members of Congress from both parties about a new stimulus.

Obama, meanwhile, has decided to increase his goal for creating new jobs after receiving economic forecasts that suggest the economy is in worse shape than had been predicted, two Democratic officials told CNN Saturday. Video Watch what Obama has to say about the economy »

The officials said Obama is increasing his goal from 2.5 million to 3 million jobs over the next two years after receiving projections early this week that suggest the recession will be deeper than expected.





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Best cell-phone service

Business 2008. 12. 15. 15:22
Illustration of cell phone tower, cast, a cell phone, and a cell phone bill
Illustration by Sean McCabe

Verizon is a standout cell-phone carrier for most people, based on our exclusive best cell phone service survey of readers in 23 cities. The company received high marks from survey respondents in overall satisfaction and customer service, and service is available in most of the country.

Overall, cell-phone service has become significantly better, judging by the annual survey conducted in September by the Consumer Reports National Research Center. Contract terms for cell-phone service are less onerous, and there were fewer problems with call quality in this year's survey. The best carriers even came through after a hurricane hit one of our survey cities.

Sixty percent of readers were completely or very satisfied with their service. That appears to be a substantial improvement over 2007, even though we made some changes to our survey this year, including expanding the number of cities we rate and the coverage areas within them.

The improvement means cellular satisfaction is now closer to the average among all services we rate; it had previously been among the worst.

What's behind this surge in satisfaction? There were fewer problems with connectivity, the ability to widely receive service that's free of static and dropped calls. Overall, 42 percent of readers reported that they had no major complaints about service, up from 29 percent in our previous survey. In particular, they were less likely to cite as a top complaint the automatic extension of their cell-phone contract as a result of changing their service.

Carriers have curbed such practices because of increasing competition and the threat of consumer-rights legislation in Congress. Added pressure came from more than 100 class-action and other lawsuits coast to coast, including one by the Minnesota attorney general, and several key court rulings favorable to consumers.

In apparent response to the legal and regulatory action, all the carriers have stopped automatically extending contracts when consumers make changes to their service plan. And now all but Alltel reduce early-termination fees of $175 to $200 as the contract term progresses.

One of the biggest concerns identified by our survey was the high cost of cell service, the top complaint for 14 percent of respondents. Since we surveyed readers in September, before the onset of the economic crisis, that might not reflect today's heightened concern for reining in costs.

Our analysis of the carriers' pricing uncovered a cost-cutter you might not be aware of: pay-by-the-minute, or prepaid, service. It's offered by all major carriers as well as providers such as Virgin and TracFone. Some prepaid plans could save you a lot, especially if you use your phone infrequently or want unlimited voice calling. (See How to buy a prepaid phone.)

Our Ratings (available to subscribers) show that Verizon ranks among the top carriers in every city we surveyed, along with Alltel where it was rated. (Verizon was awaiting approval to acquire Alltel as we went to press.) T-Mobile was statistically on par with the top carriers in almost two-thirds of the cities where we were able to rate it.

Copyright © 2004-2008 Consumers Union of U.S., Inc.

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The war between the intangible and tangible sectors of the U.S. economy is over—and intangibles have won. Since the economy went into recession a year ago, the industries producing or distributing physical or tangible goods—including construction, manufacturing, retail trade, and transportation—have lost an astounding 1.8 million jobs. That includes a decline of 260,000 jobs in the much-beleaguered auto industry and its dealer network, and a drop of 300,000 in residential construction employment.

Meanwhile, the intangible sector, which includes such industries as education and health care, has received far less attention than autos and housing. But since the recession start date of December 2007, the intangible-producing industries have gained about 500,000 jobs.

In fact, today's troubles in autos and housing are indications of a long-term shift: The U.S. economy, in part because of globalization but also because of the nature of knowledge-based growth, has been moving toward producing outputs that have long-lasting effects but don't have a solid and visible forms. One such intangible produced by the education system is human capital, which is another phrase for the long-term value of education. Another important intangible is intellectual capital, which is the accumulation of scientific knowledge, business and financial knowhow, and artistic accomplishments. Finally, the U.S. is spending heavily on building up health capital. That's the dollar value of a person's lifetime health, according to David Cutler, a Harvard University economist and a key adviser to President-elect Barack Obama.

These intangibles—critical for today's knowledge-based economy—are not well measured by the gross domestic product figures produced by the Bureau of Economic Analysis. However, intangibles do produce jobs. Consider the last business cycle, which ran from March 2001 to December 2007. Over that stretch, health and education alone added 3.5 million jobs, roughly 63% of all the net jobs produced by the economy. Altogether, the intangible sector accounted for about 75% of job growth. By comparison, the tangible sector, led by manufacturing, lost some 1.8 million jobs over the same period.

A Fine Line?

Of course, this division between the tangible and intangible sectors is a bit messy in practice. Some manufacturing companies, such as Intel (INTC) and IBM (IBM), are big producers of intangibles in the form of research and technological knowledge. Oil companies, which are dedicated to the tangible act of drilling for crude, also invest heavily in the intangible knowledge of where to find the oil. At the same time, the intangible sector is not immune to the downturn. Publishing is losing jobs, as newspapers, magazines, and book companies wrestle with the shift to digital formats. And finance is experiencing big job losses, which will only accelerate in the coming months. Education and health-care spending, meanwhile, is tied to state and local budgets, which are likely to crater without help from the federal government.

But at least so far, the intangible sector, notably health care, has remained remarkably buoyant. In September 2006, I predicted that 30% to 40% of all new jobs created over the next quarter-century would be in health care. That long-term forecast turned out to be an understatement in the short run. Since that story was published, health care has added roughly 800,000 jobs, while employment has declined sharply in the rest of the economy.

For Obama and his incoming Administration, the question is whether the shift to intangible production is a sustainable economic strategy over the long run. Better education, improved health, and more research are clearly necessary to be globally competitive. But it's not clear yet whether a country such as the U.S. can afford to let all its tangible industries shift abroad. That's why Washington is grappling with the knotty problem of spending billions to save the domestic automakers. But Americans who want jobs have no such dilemma. For them, intangible is the way to go.

Mandel is chief economist for BusinessWeek.

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