Priceline.com Soars Following Earnings Report, Threatens Short Sellers
Leading discount travel company impresses Wall Street with solid earnings report
by Joseph Hargett (jhargett@sir-inc.com) 2/19/2009 10:50 AM
Shares of priceline.com Incorporated
(PCLN:
sentiment,
chart,
options)
have soared more than 17% so far this morning, as traders react to the
company's stronger-than-expected quarterly report. After the close last
night, Priceline said that fourth-quarter profit rose to $33.3 million,
or 73 cents per share, from $32.9 million, or 68 cents per share, last
year. On an adjusted basis, earnings arrived at $1.29 per share.
Revenue rose to $406 million from $334.9 million last year. Analysts
were looking for a profit of $1.05 per share on revenue of $378.1
million.
Looking ahead, Priceline said it sees first-quarter adjusted
earnings of 85 cents to 95 cents per share. Wall Street's consensus
first-quarter estimate currently stands at 58 cents per share.
"We are in the midst of a period of unprecedented economic
turbulence that is significantly impacting travel demand, pricing and
currency exchange rates," said President and Chief Executive Jeffrey H.
Boyd. But Boyd noted that the company continued to grow and acquire
market share during the quarter.
Analysts were quick to weigh in on the performance, with S&P
Equity Research upgrading the shares to "buy" from "hold," and
Citigroup boosting its price target to $105 per share from $83 per
share. Furthermore, Piper Jaffray said "Despite the macroeconomic
slowdown, we expect Priceline to continue to grow through domestic
market share gains and a dominant international business."
Digging into the brokerage bunch, we find that 5 of the 9 analysts
following PCLN rate the shares a "buy" or better, leaving only a modest
amount of room for potential upgrades. Meanwhile, Thomson Reuters
reports that the average 12-month price target for PCLN rests at $86.89
per share - a mere 7.5% premium to the stock's current trading range
near $80 per share. Should more brokerage firms upgrade the equity or
increase their price targets, we could see PCLN extend its recent rally.
Checking the Charts
Speaking of technical strength, PCLN has enjoyed a solid run higher
since rebounding from its October 2008 lows. Specifically, the shares
have added more than 79% since hitting a low of $45.15 on Oct. 28. The
stock has been aided in its run higher by support at its 10-week and
20-week moving averages. Furthermore, today's earnings-induced rally
has placed PCLN above formerly staunch resistance at the round-number
80 level. If the equity can close the week above this area of long-term
resistance, it could be a bullish sign for the shares.
Such a bullish technical move could be trouble for short sellers.
Following a 4.27% increase in the number of PCLN shares sold short
during the most recent reporting period, more than 23% of the stock's
float is now sold short. If the security can establish a foothold above
the 80 level, it could spook these bearish investors into buying back
their positions, potentially resulting in a short squeeze, or
short-covering rally, for PCLN.