'Steve'에 해당되는 글 5건

  1. 2009.05.02 Steve Jobs: Nobody Loves Me by CEOinIRVINE
  2. 2009.01.15 Apple CEO Jobs backtracks on health, takes leave by CEOinIRVINE
  3. 2009.01.07 What Apple Fans Didn't Get by CEOinIRVINE
  4. 2008.12.18 Why Apple Won't Wow At Macworld by CEOinIRVINE
  5. 2008.12.14 Steve Jobs' Greatest Surprises by CEOinIRVINE

Steve Jobs: Nobody Loves Me

IT 2009. 5. 2. 02:31

Steve Jobs: Nobody Loves Me

William P. Barrett, 04.23.09, 05:00 PM EDT
Forbes Magazine dated May 11, 2009
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Steve Jobs, adulated gadget hero, was feeling underappreciated not too long ago.

Steve Jobs, the man rolling out iPods, iPhones and cool computers to millions of adoring customers, once felt he wasn't getting enough respect--from his own board of directors. That, at least, was what he told the Securities & Exchange Commission while explaining his actions in the Apple option-backdating scandal that broke in 2006. The scandal, which was part of what caused Apple then to take an $84 million earnings writedown, raised questions about whether Jobs had helped set advantageous grant dates for options for himself and other executives.

The secretive Jobs, 54, who was treated in 2004 for pancreatic cancer, has been out since January on a medical leave originally attributed to a hormone imbalance. Questions about his health and ability to return full-time--in June, Apple ( AAPL - news - people ) says--occasion much Silicon Valley gossip, especially among investors who consider him the main reason for the company's 1,000% stock rise since 2001.

sec lawyers grilled Jobs last year as part of a backdating lawsuit against Nancy R. Heinen, Apple's ex-general counsel and Jobs' longtime colleague. Without admitting anything, she paid $2.2 million to settle charges that she had backdated option grants for Jobs, herself and others, and ginned up bogus paperwork to hide the backdating, including minutes of a nonexistent Apple board meeting.

After a Freedom of Information Act battle, this magazine got a copy of Jobs' sworn examination. (Although Jobs and Apple were part of a separate shareholders derivative suit settled for $14 million, both avoided litigation.) The 119-page deposition, taken on Mar. 18, 2008 at Apple's Cupertino, California headquarters, offers a rare look at Jobs.

At some point in 2001 Jobs went to his board and asked for a big option grant. In the deposition Jobs said he had simply wanted a pat on the back. "It wasn't so much about the money," The Forbes 400 member told an sec lawyer. "Everybody likes to be recognized by his peers. … I felt that the board wasn't really doing the same with me." With all of his prior stock options underwater from the dot-com bust, "I just felt like there is nobody looking out for me here, you know. … So I wanted them to do something, and so we talked about it. … I thought I was doing a pretty good job."

Wouldn't it have been nice, he was thinking, if the board had come to him and said, "'Steve, we got this new grant for you,' without me having to suggest anything or be involved in anything or negotiate anything. … It would have made me feel better at the time."

Jobs testified that the board had approved an option on 7.5 million shares at an August 2001 meeting, when the share price was $17.83, but that he had continued to argue with directors about whether the options should vest immediately or over a staggered schedule. The debate helped cause Apple to miss deadlines for filing notifications with the sec and its own auditors.

On Dec. 18, 2001, according to the sec, Jobs and the Apple board finalized the terms of the grant to Jobs. Apple's price (not adjusted for subsequent splits) was now $21.01, but, the sec said, the grant was backdated to Oct. 19, when the share price was $18.30. The earlier date put him $20 million ahead. Jobs later swapped the options for restricted stock of lesser value.

After the Dec. 18 action, the sec said, minutes of the Aug. 29 meeting were doctored to say the board hadn't yet okayed anything, and then minutes were created of a phantom Oct. 19 meeting approving the grant that day. The sec suggested that date had been picked because the stock price was close to Aug. 29's. Jobs testified he hadn't ordered any paperwork fabrication--which Heinen specifically denied doing, although much of it bore her name--and hadn't even learned about the sketchy board meeting until years later when the scandal surfaced.

Backdating an option is not illegal, but failing to disclose it can constitute securities fraud. There are also adverse tax consequences from a federal law requiring that big executive compensation be performance-based, which the awarding of in-the-money options would not be. Asked if the Apple board discussed option accounting treatment around this time, Jobs answered, "None that I recall."

He said an earlier 2001 grant to other Apple executives of 4.8 million options--also backdated--had been needed to retain top talent. "I was very concerned because Michael Dell ( DELL - news - people ), one of our chief competitors, had flown Fred Anderson, our CFO, down to Austin … to try and recruit him," Job testified. He said other Apple executives were also being wooed. Sued by the sec with Heinen in 2007, Anderson paid $3.3 million to settle, also admitting nothing. In a statement then, his lawyer said Jobs knew more about the backdating than he and Apple had let on. (Anderson is now a managing director at private equity firm Elevation Partners, which has a stake in Forbes Media.)

Jobs was not asked directly about the Anderson statement at the deposition. He acknowledged Heinen had sent an e-mail on Feb. 1, 2001, when Apple shares closed at $21.13, saying, "Steve agreed to go with Jan. 17," when the price was $16.81. That $4.32 swing put $20 million into the pockets of Apple executives. Jobs testified he had wanted to issue the options in early January, when the shares were trading at $14.88, but delayed because buzz from the upcoming Macworld Expo on Jan. 9 might bump up the stock price and he wanted to avoid criticism. Jobs said his "guess" was that Jan. 17 had been chosen because it was closer to the pre-Macworld price.

Overall, Jobs depicted himself as a bit of a rube when it came to accounting. Asked if he had a "general understanding" about Generally Accepted Accounting Principles, he answered, "Not really." To many questions Jobs simply responded he didn't know or couldn't recall. One hint about his health came near the start, when the sec lawyer said he had been told Jobs was "not feeling well." Replied Jobs, "I'm fine." At the end, told that the three-hour deposition was over, Jobs said, "Thanks. Thank you. My body thanks you."






Posted by CEOinIRVINE
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Associated Press

Apple CEO Jobs backtracks on health, takes leave

By JESSICA MINTZ , 01.14.09, 05:47 PM EST
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Apple Inc. co-founder and Chief Executive Steve Jobs said Wednesday he is taking a medical leave until the end of June - just a week after the cancer survivor tried to assure investors and employees his recent weight loss was caused by an easily treatable hormone deficiency.

Apple (nasdaq: AAPL - news - people )'s stock plunged 7 percent.

Jobs, 53, said in a letter last week that he would remain at Apple's helm despite the hormone problem, and that he had already begun a "relatively simple and straightforward" treatment. But in an e-mail to employees Wednesday, Jobs backtracked.

"During the past week I have learned that my health-related issues are more complex than I originally thought," he wrote.

Apple's shares have surged and crashed over the last year in step with rumors or news about the CEO's health and his gaunt appearance. While the top executive's health is an issue for investors in any company, at Apple the level of concern reaches fever pitch because Jobs has a hand in everything from ideas for new products to the way they're marketed. Investors fear that without Jobs, Apple will not be able to sustain its growth of the last decade, which has seen Apple branch out from its Mac computers into the iPod and the iPhone.

Last week, Jobs said his disclosure of his hormone problem was "more than I wanted to say, and all that I am going to say" about his health. It came on the eve of Macworld, the biggest Apple trade show of the year, and Jobs said he wanted everyone to relax and enjoy the show.

Even so, the limited amount of medical information in that announcement did little to soothe Wall Street's nerves, and in interviews last week analysts predicted that the health watch would continue.


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Steve Jobs' absence was not the only disappointment.

Apple Chief Steve Jobs wasn't the only no-show at Macworld Tuesday.

There was no mention of the latest version of Apple's (nasdaq: AAPL - news - people ) operating system, OS X Snow Leopard, due this year. A rumored upgrade for Apple's low-end Mac mini was not announced.

None of the wilder rumors materialized either. The long-rumored iPhone nano was not unveiled. Nor was there anything about a tablet computer. "What was even more interesting than what they did talk about, is what they didn't," says Mark Rudd, a writer with MyMac.com

What were you hoping Apple had introduced at Macworld and what would you like to see the company introduce in the future? Let us know in the Comments section.

None of this was lost on the thousands of Apple fans who gathered for the conference. "I would have loved to have seen an announcement of some kind that was, well, groundbreaking," says self-identified Mac fan Brett Kime, a graphic designer. "This seems to be one of those nonpeak years."

Investors weren't thrilled, either. Apple shares fell $1.56, or 1.65%, to $93.02 in trading Tuesday.

Apple faithful, however, are still in tact. "I wish I had a checkbook with Steve Forbes' money so I could buy every [Apple product] to my heart's content," says Joe Tufo.

But fans looking for something new to buy might be disappointed. Expectations for the event were slashed after Apple announced in December this would be its last appearance at the event. And Monday, Apple disclosed that Jobs was unwell and will be treated for a "hormonal" imbalance that has caused him to lose weight over the past year.

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Steve Jobs' decision to skip the convention could mean the company doesn't have a hot new product to show off.

Apple pundits were quick to infer that Chief Executive Steve Jobs must be sick after the computer maker said Tuesday that he won't be speaking at Macworld in January and this will be the company's last appearance at the conference.

The real reason he's not delivering his usual keynote speech could be simpler than that, however: It could be that Apple (nasdaq: AAPL - news - people ) has nothing "insanely great" to demo this year.


Consider the facts: the great hype around the iPhone has put even otherwise impressive Apple announcements under a shadow. Apple's stock dropped and some Macworld attendees were disappointed the last go around after Jobs introduced the MacBook Air, which has turned out to be a solid seller.

The most optimistic Apple watchers this year have spun out prospects that the company will sell a $99 iPhone or an Apple-ized version of a netbook. But even if Apple releases a netbook in a nifty color--white?--it's hardly the kind of trend-setting device that the iPhone was. Apple is late to the show on this one. And Jobs himself has said that his company can't figure out how to make a $500 computer that meets his standards.

Apple may have been hoping to ship something big at Macworld and didn't get it done. "Steve is not going to go out there unless there is something great to introduce," says Roger McNamee, managing director and co-founder of venture firm Elevation Partners. (Disclosure: Elevation Partners is an investor in Forbes Media.)

Of course, Apple could be backing out of Macworld for any number of reasons.

It could just want out of the cycle of having to build products on a deadline set by someone else. Or Jobs could indeed be wrestling with a recurrence of cancer, following his 2004 surgery for pancreatic cancer.



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Steve Jobs' Greatest Surprises

Brian Caulfield, 12.12.08, 12:00 AM EST

Apple's chief executive is the master of surprise--and not just when he's launching new products.

BURLINGAME, Calif.--Mark your calendars. Thanks to Steve Jobs, January has become the season of surprises for the technology industry.

Over the past decade, Jobs has taken over the global music business, turned Apple's (nasdaq: AAPL - news - people ) clunky computer business into a juggernaut and stormed through the wireless industry with the iPhone. As a result, the Cupterino, Calif., company's shares have risen more than 1,000% over the past 10 years. By contrast, mighty Microsoft's (nasdaq: MSFT - news - people ) shares have fallen more than 40%.


So what's next? Nobody knows. That's what makes Apple so dangerous. The only certainty: Apple will surprise us with something during the first full week of January at MacWorld in San Francisco. The week is usually marked by big news from Apple Chief Jobs.

In Pictures: 10 Great Steve Jobs Moments

So what will it be this year? Rumors abound. Some speculate that Apple will introduce a tablet computer. Others say Apple will roll out a line of low-cost iPhones. Anything is possible. That's in large part because Apple has been so unpredictable over the past decade.

The biggest surprises have been unexpected new products. The pattern was set in 1998, when Jobs unveiled the candy-colored all-in-one iMac. Since then, Jobs has launched a barrage of surprises. The biggest include the MacBook Air and the Cube.

So what will it be this year? Rumors abound. Some speculate that Apple will introduce a tablet computer. Others say Apple will roll out a line of low-cost iPhones. Anything is possible. That's in large part because Apple has been so unpredictable over the past decade.

The biggest surprises have been unexpected new products. The pattern was set in 1998, when Jobs unveiled the candy-colored all-in-one iMac. Since then, Jobs has launched a barrage of surprises. The biggest include the MacBook Air and the Cube.

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Even the widely anticipated iPhone was a surprise. While reporters had teased out the new products name, few guessed that Apple would introduce a touch-screen phone that didn't sport any buttons.

Probably the biggest shock was Apple's switch to Intel (nasdaq: INTC - news - people ) processors. While the switch had been rumored for months before the 2005 Apple Worldwide Developers Conference, many had dismissed the rumor as absurd. Instead, it turned out to be true.




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