When Chrysler was near death and awaiting a government bailout in 1979,
then-CEO Lee Iacocca ordered drastic spending cuts and required all checks above
$1,000 to be approved by a senior vice president.
Chrysler LLC and General Motors Corp. need to follow the same play book now,
industry analysts and management professors say, as they try to outlast the
debate in Washington over whether they will get billions in government
loans.
With no hope of getting credit elsewhere and auto sales at a 25-year low,
both automakers are perilously close to having only the minimum amount of cash
needed to operate.
Today, with GM alone spending $6.9 billion more than it took in last quarter
and having operations in 34 countries, Iacocca's $1,000 limit might not be
practical. But industry analysts and bankruptcy experts say both companies must
take similar measures to ensure their companies live long enough to use any
loans they get.
"You turn the electricity off. You do things like shut the proving grounds
down," said Jim Hall, managing director of 2953 Analytics of Birmingham,
Mich.
Top executives of GM, Chrysler and Ford Motor Co. went to Washington this
week seeking roughly $25 billion but ran into so much opposition that Congress
delayed voting on the bailout until the automakers prove they can be viable.
They must submit a plan to Congress by Dec. 2, followed by more hearings
before any vote is taken. That means money won't be available at least until
late December, probably not until early next year.
Meanwhile, the companies face huge expenses and a lack of revenue because car
buyers are having trouble getting financing or are delaying big purchases
because of uncertainty about their jobs. October was the worst U.S. auto sales
month in 25 years, and November is looking only slightly better.
Chrysler CEO Bob Nardelli told the Senate Banking Committee his company had
$6.1 billion in cash at the end of the third quarter after burning up $1 billion
in cash per month from July through September.
GM fared worse. It burned up $6.9 billion last quarter and about $6 billion
in the first half of the year and has warned that it could reach its minimums
sometime next month.
Ford, while burning through billions as well, has a big stockpile of borrowed
money and says it can last at least through 2009.
But without aid soon, GM and Chrysler will have trouble paying bills and may
have to seek bankruptcy protection.
Inside both companies' headquarters, teams likely are looking to cut spending
any way they can, including delays in new investments, experts say.
"They have to take really drastic steps in their cost-cutting," said Robert
Wiseman, a Michigan State University professor who teaches strategic management.
"Stop buying everything except for the most critical things they need for their
operation."
GM announced Friday it is canceling its traditional holiday party for the
media "due to the very difficult economic situation facing the nation, the
state, the industry, and our company." The party will be replaced by a $5,000
donation to a journalism scholarship fund.
At Chrysler, Nardelli testified, there's a cash committee that scrutinizes
requests every week.
But what they're doing now may not be enough. Some in Congress criticized the
CEOs for flying to Washington on separate corporate jets. GM is reducing its
leased fleet from seven planes last year to three, but the stigma remains.
Lawmakers also rapped the automakers' high labor costs and particularly the
jobs bank, in which laid-off workers get 95 percent of their pay plus benefits
even though they aren't working.
The United Auto Workers said it has cut the jobs bank and placed time limits
on it in new contracts signed with the companies last year. Still, more than
3,500 workers are getting paid for not working, and that number is sure to rise
as the companies continue to cut jobs.
On Friday, GM announced it would extend holiday shutdowns and make other
production cuts at five North American factories. It also accelerated the
closure of a truck plant in Oshawa, Ontario.
Harlan Platt, who teaches corporate turnarounds at Northeastern University in
Boston, said GM should turn to the UAW for help.
"The bank right now is the union, and they're going to have to give up
something in the near term so they have something very valuable in the long
term," Platt said.
Initially the UAW said it already gave up a lot in the new contracts,
agreeing to lower wages for new hires and to shift the companies' huge retiree
health care costs to a union-administered trust.
But on Thursday, President Ron Gettelfinger softened his stance, saying that
the union is at the bargaining table already.
"We would welcome all the other stakeholders to the table to make some
concessions," he said.
In Washington, House Speaker Nancy Pelosi said lawmakers are trying to get
reassurances that the companies have a specific plan to survive before the
government hands over taxpayer money. But that might be troublesome for the
automakers.
GM Chief Executive Rick Wagoner told reporters Thursday that the company
already has shared a detailed plan confidentially with the Bush administration
and key staffers in Washington. He's concerned that sensitive information could
be made public.
"Historically things like your future product plans, technology plans and
financial plans would be competitively sensitive information, and so for a
variety of reasons, we wouldn't be sharing that publicly," he said.
Douglas Baird, a professor who specializes in bankruptcy at the University of
Chicago Law School, says the automakers were too vague, giving Congress less
information than companies normally give lenders when seeking bankruptcy
financing.
"That's not the way you approach a lender in a work-out. That's just not the
way it's done," he said.
Wagoner, he said, will have the difficult task of showing Congress how GM can
be viable with its current structure.
"That's not going to be easy to do," he said.