Tech Tips

Must-Have iPad Apps For Professionals

When it comes to organizing, simplifying and entertaining, the iPad has it.

In Pictures: Must-Have iPad Apps For Professionals

This week, across the country, people are ripping open some very precious Apple boxes to reveal Steve Jobs' newest wondertoy, the iPad. Sales analyses for the tablet computer's opening weekend are estimated at around 700,000 units, including pre-orders, at a starting price of $499 per model; Apple hasn't offered any official numbers.

There's been much debate and hype over the iPad's next-big-thing status. Instead of jumping into that particular mosh pit, we've been closely watching as the applications have started rolling out, anticipating which tools will organize, simplify and entertain. Here, our picks for the top apps for any business professional.

In Pictures: 10 Must-Have iPad Apps For Every Professional

Air Sharing Pro
The Air Sharing Pro app turns your iPad into a portable hard drive, and the upgrade from the iPhone version puts the larger screen to good use. Wirelessly mount your iPad as a drive on your computer so you can load any files you need on-the-go. The iPad now can open, view or e-mail files in any format--Excel docs, movie files, pdfs, you name it. Air Sharing also allows your iPad to locate any printers available on a wireless network, which will surely come in handy. $9.99.

Big Oven
Ever find yourself roaming the grocery store aisles with little or no clue what to make for dinner. BigOven, a recipe-centric social-networking site with over 170,000 recipes, has built an app just for you. Browse for recipe suggestions and create grocery lists right on the iPad; you'll be eating better and shopping smarter in no time. $4.99.

Cube
Forgetting a taxi receipt or business lunch can get you into trouble when it comes time to fill out your montly T&E report. Cube, which works with your existing Google ( GOOG - news - people ) or Gmail accounts just might be your saving grace. This minimalist app (no fussy design elements here) is an easy way to keep track of time, travel and money. Freelancers, especially, can benefit from Cube's feature that tracks different projects, tasks and clients with color-coding. Free.

Dragon Dictation
Typing on the iPad has mixed reviews from early users, many saying that pecking away at the screen when placed flat is awkward, and propping the tablet on an angle is problematic when you're on-the-move. Enter Dragon Dictation--a voice dictation app from the well-known software maker that translates your voice into text.

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A reviewer from USA Today says his tests were a whopping 98% accurate--a serious step up from most other voice dictation software and far faster than the earlier app developed for the iPhone. Click a tab and your voice note becomes email-ready. Free.

Instapaper Pro
Instantly makes a newspaper out of the many articles and blog posts you come across during the day--but never the time to read. Instapaper lets you cache Web pages right to your iPad to read later on. Bonus from Instapaper: The app is universal. You only have to pay for it once, and it will work on any iPhone, iPad or iPod Touch. $4.99

Market Info

Christmas shopping typically begins on Black Friday, the day after Thanksgiving, and nearly every year certain "must-have" toys emerge that spur parents to camp outside stores and then, at the crack of dawn, to stampede inside for a chance to snag the coveted plaything for the Christmas tree. Think Cabbage Patch Kids, Tickle Me Elmo, and Nintendo's Wii. This year, as many consumers watch their homes and 401(k) accounts shrink dramatically in value, the must-have toy may go the way of the dodo, say analysts such as Howard Davidowitz, chairman of retail consultancy Davidowitz & Associates. "The customer is so pressed for money, so scared, and so in debt," he says. "They are so focused on price that the huge must-have toys are gone."

Parents will still buy toys for their children, of course, but they may not muster the energy and funds spent in years past. "The toy industry is not recession-proof (BusinessWeek.com, 11/19/08), but historically it is more recession-resistant," says Julie Livingston, a spokeswoman for the Toy Industry Assn. "This year parents might buy fewer of the special high-end toys, but they won't give up toys for their children." Market research firm TNS Retail Forward surveyed 4,000 shoppers in October around the U.S. and found that a third planned to buy toys this year, down from 38% in 2007. Those that plan to buy toys will spend 12% less than they did last year.

When retailers can't count on pent-up excitement and demand for the "hot" item, they turn to one-upping each other with promotions, says Mandy Putnam, a vice-president with TNS Retail Forward. "Retailers have anticipated that toys might not be as popular this year so they're going to have to promote the heck (BusinessWeek.com, 11/11/08) out of what they have to get shoppers through the door."

Classic Toys Still Conquer

Trudy Lonegan, a mother of two boys in Chapel Hill, N.C., is one of the many parents scaling back on costlier items. In previous years, Santa brought her sons popular gifts like a Nintendo Wii or a Razor USA scooter. This year she's steering clear of high-end gifts. "We're planning a frugal Christmas," says Lonegan, 39, who works in sales for a human resources consulting company where her pay is variable because it is commission-based. To economize on her holiday gifts, she will go to Costco (COST) to get iPod Nanos for her sons or shop online where she can compare prices. Her husband, a woodworker, will also make gifts for their sons like hat racks and shelves for their sports trophies.

Certain classic toys such as Hot Wheels, Barbie, and Play-Doh will still be popular this year, but customers are likely to trade down within brands, predicts Eric Johnson, a management professor at Dartmouth and a toy industry analyst. Parents will go for the $10 Barbie instead of the Barbie Dream House or Jeep, he says. "We don't have anything like the Furbies that generated fistfights when the Wal-Mart opened on Black Friday a few years ago. There is nothing in that category."