Baby Tech

Wooden toys are nice, but Baby Brain for the iPhone makes Mom's job easier.

In Pictures: 10 Cool Gadgets For New Moms

BURLINGAME, Calif.--Jackie Ashton's first child was born a week late. It turned out to be a blessing in disguise.

Apple ( AAPL - news - people )'s iPhone had just made its debut, and Ashton spent her pregnancy countdown hours enamored with the new gadget. She continued to use the iPhone after her daughter's birth, mainly for e-mailing with other moms and her pediatrician.

Then Ashton's entrepreneurial bent struck. She'd been diligently keeping notes on her daughter's sleep and feeding patterns in a binder, and wondered how her iPhone, which she carried with her constantly, could make it simpler.

In Pictures: 10 Cool Gadgets For New Moms

She asked other San Francisco moms about their baby data-tracking habits, and decided there was a business in it. Ashton's iPhone application, called Baby Brain, is set to launch on Apple's App Store some time in early May. Apple is currently reviewing the software, which will cost $4.99.

The software aims to be a time-saver for new moms who want to track every minute, and moment, in their babies' lives. It has a timer for breast feedings and sleep, and a log to track diaper changes and bottles. The collected data can be shared via e-mail with doctors, spouses and friends. Baby Brain also has features that show trends over time.

"My husband and I are constantly thinking of new business ideas. This one stuck because it was so simple," says Ashton, 33. "We knew there was demand for just talking to moms, and Apple makes it easy to launch applications for the iPhone."

Ashton and her husband, Jay, have worked on Baby Brain part-time since November. She previously worked in software sales, then taught sixth and seventh grades. Jay, 36, ran luxury hotel booking Web site Five Star Alliance, until selling it to Questex Media Group in July 2007. He is now launching a travel software firm.