'Business'에 해당되는 글 1108건

  1. 2009.01.09 How To Market To The Modern Mom by CEOinIRVINE
  2. 2009.01.09 Wal-Mart Registers Disappointment by CEOinIRVINE
  3. 2009.01.09 Sony's 3-D Dreams by CEOinIRVINE
  4. 2009.01.09 Obama On Stimulus: Details To Come by CEOinIRVINE
  5. 2009.01.08 Obama Is Under Fire Over Panetta Selection by CEOinIRVINE
  6. 2009.01.08 Report Places 2009 Budget Deficit at $1.2 Trillion by CEOinIRVINE
  7. 2009.01.08 Stock Losses Leave Pensions Underfunded by $400 Billion by CEOinIRVINE
  8. 2009.01.08 Happy Returns by CEOinIRVINE
  9. 2009.01.08 Why Xbox, PS3 Fell Behind Wii by CEOinIRVINE
  10. 2009.01.08 Stocks fall on fresh evidence of economic woes by CEOinIRVINE

U.S. moms control the purse strings at home--to the tune of $2.1 trillion per year, roughly equivalent to the gross domestic product of Italy, the seventh largest economy in the world.

But for all their efforts, marketers could do a better job reaching this audience. According to a recent survey of 3,500 American moms by BSM Media, a Fort Lauderdale, Fla.,-based marketing firm that targets the mother demographic, 65% feel that they are "underserved" by advertisers--either because the mom-focused ads don't resonate or because the ads aren't aimed at moms at all. 

Strike the right nerve, though, and there's a pile of money to be made, even in a rough economy.

In Pictures: Eight Ways To Market To The Modern Mom

In Pictures: 12 Innovative Marketing Techniques

Successfully targeting the mom segment means communicating with them in their lingo, according to Nancy Lowman LaBadie, an executive vice president at Marina Maher Communications, a public relations agency that has handled many of Procter & Gamble's female-focused products, like Secret deodorant, Dawn dish soap and Clairol hair color. "I think companies who learn [that language], understand it and connect with it will reap the rewards," she says.

How to connect? Start by knowing where moms mingle--and, increasingly, that means online. According to the recent BSM Media survey, 71% of moms use the Internet to get product information.



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Posted by CEOinIRVINE
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Wal-Mart, the last bastion of U.S. retail strength, has cracked. The chain cut its earnings outlook on Thursday after posting weaker-than-expected December sales.

Same-store sales at Wal-Mart (nyse: WMT - news - people ) rose 1.7% in December, with a 1.9% rise at Wal-Mart U.S. and a 0.1% rise at warehouse operator Sam's Club. The numbers were weak next to what was expected. Wall Street's analysts had, on average, had expected a rise of 2.8%, while Wal-Mart itself had expected a gain of 1.0% to 3.0%.

Total sales for the five weeks ended Jan. 1 edged down 0.1%, to $46.51 billion, from $46.57 billion last year.

Investors didn’t take Thursday's news well, knocking Wal-Mart's shares down 8.1%, or $4.51, to $31.03, in afternoon trading, and taking the rest of the stock market with it. Ironically, the rest of the retail sector fared rather well. Although same-store sales in December fell througout the industry, many companies did better than Wall Street had expected.

As measured by the SPDR S&P Retail (nyse: XRT - news - people ) exchange-traded fund, the sector gained 0.8%, or 17 cents, to $21.37, with Target (nyse: TGT - news - people ) rising 1.3%, Cosco (nyse: COST - news - people ) increasing 1.6% and Kohl's (nyse: KSS - news - people ) jumping 3.6%.

Macy's (nyse: M - news - people ) fell somewhere in between. The New York-based department-store chain saw a drop in December same-store sales, but it beat Wall Street's expectations. (See "Macy's Tightens Its Belt, Sears Soars.") Nonetheless, it announced it was shutting 11 stores and cutting its fourth-quarter outlook.

"No matter how much retailers discount merchandise, the bottom line is consumers are just spending less," said Mark DeGennaro, managing director at Gruppo, Levy, a mergers-and-acquisitions firm.


Posted by CEOinIRVINE
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Sony's 3-D Dreams

Business 2009. 1. 9. 09:37

LAS VEGAS--By the standards of the International Consumer Electronics Show, Sony Chief Executive Howard Stringer is a big star. But he's got nothing on Tom Hanks.

Stringer's keynote address at CES Thursday opened with an appearance by the Oscar-winning actor, who has a new Sony Pictures film, Angels and Demons, coming out in May. Hanks launched into a funny naughty-child routine, reading marketing text off the teleprompter in a disinterested monotone and sniping at overenthusiastic copy. On an assertion that Sony digital video technology allows anybody to pick up a camera and shoot and edit his own TV show, Hanks said, "And what a gem of a program that must be."

Hollywood dreams dominated the nearly two-hour presentation. Stringer demonstrated "Flex OLED," a thin, bendable, full-color digital video screen. He trotted out Walt Disney (nyse: DIS - news - people ) and Pixar animation head John Lassetter to testify about how Sony's Blu-ray discs improve the at-home movie-watching experience. And he showed off wonky-looking prototype spectacles that can superimpose movies inside the wearer's field of vision.

"Oh look, they're so cool and hip," joked Hanks. "I think these are the best glasses Sony's ever made."

But the real star of the show--at least, the technological star--was digital 3-D. During a demo, the audience was asked to put on black plastic sunglasses with polarized lenses. The specs, from 3-D technology maker RealD, look more like Buddy Holly's eyewear than the old red and blue glasses used in 1950s movie houses, and provide a much more startling experience. Stringer showed off a Pixar-animated clip of anthropomorphic cars racing through a digitized Tokyo, as well as footage captured last week during the FedEx Orange Bowl. Both segments popped out at viewers, even in the less than ideal viewing conditions of a conference center ballroom.

If they catch on, 3-D movies could be a boon to companies like Sony (nyse: SNE - news - people ), which have watched movie revenues fall, thanks to inexpensive home theaters that keep consumers out of multiplexes. But the technology required to display a digital 3-D film is so complicated it can't realistically be replicated at home, which could send interested viewers back to the silver screen.

"I think that 3-D represents the opportunity to actually re-energize our audiences worldwide about the film medium and give them an experience that can only be seen in the movie theaters," said DreamWorks Animation (nyse: DWA - news - people ) Chief Executive Jeffrey Katzenberg, who joined Stringer onstage. DreamWorks has completely retooled its studio to make 3-D movies, he said, and starting this year, every one of the studio's films will be produced in 3-D, beginning with the very first storyboard.




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President-elect Barack Obama urged Congress on Thursday to pass a major piece of legislation, authorizing unprecedented spending and tax cuts, in the next few weeks.

Obama called for spending on clean energy and energy efficiency programs, infrastructure, updating the nation's electrical grid digitizing health records, and increasing Broadband access. He also called for tax cuts and a big effort to halt foreclosures. His speech mentioned no specific spending level, but plans are hovering around $700 billion to $800 billion.

"I don't believe it's too late to change course. But it will be if we don't take dramatic action as soon as possible," Obama said. "If nothing is done, this recession could linger for years."

Inadvertently, the speech also highlighted something else: the difficulty of authorizing so much spending in a matter of weeks in a wise and prudent way.

The closest the speech came to details was Obama's statement that the stimulus would include a $1,000 tax cut for 95% of families, echoing his campaign pledge.

But for other tax cuts and spending no specifics were provided. The spending package will provide for rebuilding crumbling bridges, roads and schools by eliminating a backlog of infrastructure projects, Obama said. He also pledged there will be no "earmarks and pet projects."

So, who then determines what's an infrastructure project? The infamous "Bridge to Nowhere" was "infrastructure." Plans were drawn up for it. Workers would have been employed to build it. What's the difference between pork, a boondoggle and useful infrastructure?


Posted by CEOinIRVINE
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President-elect Barack Obama said yesterday that he has selected a "top-notch intelligence team" that would provide the "unvarnished" information his administration needs, rather than "what they think the president wants to hear."
Vice President-elect Joseph Biden Jr. said the failure to notify congressional leaders about the pick was a "mistake."
Vice President-elect Joseph Biden Jr. said the failure to notify congressional leaders about the pick was a "mistake." (By Melina Mara -- The Washington Post)

But current and former intelligence officials expressed sharp resentment over Obama's choice of Leon E. Panetta as CIA director and suggested that the agency suffers from incompetent leadership and low morale. "People who suggest morale is low don't have a clue about what's going on now," said CIA spokesman Mark Mansfield, citing recent personnel reforms under Director Michael V. Hayden.


On Capitol Hill, Democrats on the Senate Select Committee on Intelligence were still stewing over Obama not consulting them on the choice before it was leaked Monday and continued to question Panetta's intelligence experience. Vice President-elect Joseph R. Biden Jr. acknowledged that the transition team had made a "mistake" in not consulting or even notifying congressional leaders, and Obama telephoned committee Chairman Dianne Feinstein (D-Calif.) and her predecessor, Sen. John D. Rockefeller IV (D-W.Va.), yesterday to apologize.

"Obama trusts [Panetta] -- that's a huge plus," committee member Ron Wyden (D-Ore.) said, citing Panetta's management expertise as Clinton White House chief of staff and budget director. But "after the past 24 hours, Leon Panetta is likely to get a good grilling" at his confirmation hearing, Wyden said. Several committee Democrats made clear that they expect CIA Deputy Director Stephen R. Kappes and Intelligence Director Michael Morell, the agency's No. 3 official, to be retained for continuity and experience. An Obama transition official confirmed that both will be invited to stay.

The Panetta uproar starts Obama off on the wrong foot with the committee and intelligence professionals and was the latest glitch in what has largely been an unusually smooth and carefully choreographed transition. .






"It's always good to talk to the requisite members of Congress," Biden said. "I think it was just a mistake."

In a news conference at his transition headquarters, Obama defended Panetta, even as he emphasized that he has still made no formal announcement about his intelligence team. "I have the utmost respect for Leon Panetta," he said. "I think he is one of the finest public servants that we've had. He brings extraordinary management skills, great political savvy, an impeccable record of integrity." Obama is expected to publicly name Panetta, as well as retired Navy Adm. Dennis C. Blair as director of national intelligence, this week. Panetta began making introductory calls to lawmakers yesterday, Obama aides said.

Although several top CIA officials who have interacted with Obama since the election expressed admiration for his grasp of the issues, the transition process has clearly left a bad taste. One senior official said that "the process was completely opaque" and that the agency was neither consulted nor informed. The official was among several who discussed the subject on the condition of anonymity.

A second official who had worked with President Bill Clinton's national security team while Panetta was chief of staff said he had no recollection of Panetta taking an active role in intelligence briefings or discussions of CIA policy and practice.

"He just didn't make an impression," said the official, who also spoke on the condition of anonymity so he could discuss the matter freely.

An official who participated in the Obama team's deliberations dismissed concerns about Panetta's lack of experience, saying that a number of previous directors had little or no "inside-the-intelligence-community experience. Most of them were from the outside . . . What you need is someone who can represent the agency well in the corridors of power in Washington."

Several of Panetta's former White House colleagues also said yesterday that he appreciated and engaged in national security issues during the Clinton years.

In a clear reference to harsh interrogation policies, including waterboarding, that were used against CIA terrorism detainees, Obama said his team would be "committed to breaking with some of the past practices and concerns that have, I think, tarnished the image of . . . the intelligence agencies as well as U.S. foreign policy."

Almost as an afterthought at the end of his remarks, Obama noted that "there are outstanding intelligence professionals in the CIA" and other intelligence agencies, "and I have the utmost regard for the work that they've done."

A widely held view among intelligence officials was that Obama's team had decided to automatically disqualify any candidate who might have been seen as tainted by association with the controversial interrogation and detention policies of the Bush presidency -- essentially anyone who held a management job in the past eight years. Former senior CIA official John O. Brennan, who headed the transition intelligence team, withdrew his name from consideration over concerns that his association with interrogation and rendition policies under President Bush and then-CIA director George J. Tenet would taint Obama.

A number of Tenet-era officials have argued that they were simply carrying out orders that the president and the attorney general, as well as Congress, had approved. Hayden, the outgoing director, defended interrogation policies, including waterboarding, that many have labeled torture, saying they were necessary to break some terrorism suspects. Although he has told Congress that waterboarding has not been used recently, Hayden publicly supported Bush's decision to retain the option to use "enhanced interrogation techniques."

But one former senior intelligence official noted that many of the people Panetta will be expected to lead would have participated in implementing the interrogation policy. Obama and Panetta "should think twice about pledges they make now" about the handling of terrorism detainees, another former senior official said, "because they may come back to haunt them in the future if some dire circumstances occur."

The desire to retain Kappes and Morell, both of whom held senior positions under Tenet as well as with Hayden, however, indicated that Obama does not intend to clean house beyond the top leadership level.

Obama has said that he plans to close the detention facility at the U.S. naval base at Guantanamo Bay, Cuba, and that he would "make sure we do not torture." Feinstein introduced legislation yesterday to do both.

The bill provides for "a legal, effective, and humane system of gathering intelligence and holding suspected terrorists." It would close Guantanamo Bay and require detainees either to be charged and tried in this country, transferred to an international tribunal or another country or held "in accordance with the law of armed conflict."

It would also restrict the CIA and other intelligence agencies to 19 interrogation techniques authorized by the Army Field Manual, "creating a clear, single standard across the U.S. government."

Staff writers Walter Pincus and Paul Kane contributed to this report.

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Members of the House of Representatives of the 111th Congress, accompanied by family members and guests, are sworn in in the House Chamber on Capitol Hill in Washington. (AP Photo/Pablo Martinez Monsivais)
Members of the House of Representatives of the 111th Congress, accompanied by family members and guests, are sworn in in the House Chamber on Capitol Hill in Washington. (AP Photo/Pablo Martinez Monsivais) (Pablo Martinez Monsivais - AP)

Slowing tax revenues and a historic bailout of the U.S. financial system will drive the annual budget deficit to nearly $1.2 trillion this year, even without the massive economic stimulus package now under review by Congress, the Congressional Budget Office reported this morning.

The CBO also projected that the deficit would hit $703 billion in the fiscal year that starts in October.

In a news conference in Washington, President-elect Barack Obama warned that "the deficit we are inheriting" this year is bound to grow beyond $1.2 trillion.

"We know that our recovery and reinvestment plan will necessarily add more," he said. "My own economic and budget team projects that unless we take decisive action, even after our economy pulls out of its slide, trillion-dollar deficits will be a reality for years to come."

Obama said his team is still consulting with members of Congress about the size of the stimulus package.

"We expect that it will be on the high end of our estimates, but will not be as high as some economists have recommended, because of the constraints and concerns we have about the existing deficit," he said. Obama's advisers have put the package in the range of $675 billion to $775 billion, but some economists have said it should be between $800 billion and $1.3 trillion.

Democratic leaders in Congress described today's deficit announcement as stunning and warned of exploding debt in the future. But they said Congress must nevertheless pass a stimulus package quickly.

The CBO budget outlook provides the first official estimate of how rampant federal spending aimed at stabilizing markets and reviving the economy have affected the government's finances. The picture is grim: the numbers for both this year and fiscal 2010 represent deficits far larger than anything ever recorded in dollar terms. This year's figure represents 8.3 percent of the nation's gross domestic product -- the largest percentage of the nation's economic activity since the end of World War II in 1945.

However, the new deficit figures substantially understate the expected size of the budget gap. If Congress approves Obama's request for nearly $800 billion in spending and tax cuts to pull the nation out of recession, this year's deficit could easily soar to $1.6 trillion or more.

The deficit projections include a 6.6 percent drop in tax collections this year, down $166 billion from 2008. They also include $180 billion in costs for the Troubled Assets Relief Program, last year's effort to shore up the U.S. financial sector, as well as $240 billion to incorporate the federal bailouts of Fannie Mae and Freddie Mac into the U.S. budget.

The projected deficit for 2010, meanwhile, excludes not only stimulus costs, but also spending for the wars in Iraq and Afghanistan and a variety of expensive tax cuts that are extended annually, including relief for millions of families from the alternative minimum tax. It also excludes any new spending on Obama initiatives, such as health care reform.

Obama faces the twin challenges of managing the deficit, the annual gap between tax revenues and spending, and the swelling national debt, the amount of money that the government has borrowed to finance years of deficits. His task is made all the more difficult because new spending is widely viewed as the best way to pull the nation out of the recession. While Obama has declined to say how he intends to deal with such challenges, an economic adviser said yesterday that the president-elect plans to unveil "major initiatives" designed to eventually bring the deficit under control as part of his first budget proposal, which he will submit to Congress next month.



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The collapse of the stock market last year left corporate pension plans at the largest companies underfunded by $409 billion, reversing a $60 billion pension surplus at the end of 2007, according to a study released today.

Shoring up the plans could cause further pain for workers, businesses and the struggling economy at a time when they can least afford it, pension specialists said.

"The chaos that has been observed in the world's financial markets over the last 12 months has had a major adverse impact on pension plan funding and will negatively impact corporate earnings," the Mercer consulting firm reported today. "Moreover, the trend in recent months has been one of alarming deterioration," Mercer said.

As Mercer and other pension specialists described it, the pension problem illustrates how the recession and the meltdown in the financial markets can become self-reinforcing.

Ballooning pension deficits will leave some companies with diminished profits, weaker credit ratings and higher borrowing costs, which can translate into lower stock prices, Mercer principal Adrian Hartshorn said. The need to cover pension shortfalls could prompt businesses to reduce spending on items as varied as equipment that boosts productivity and dividends that deliver income for shareholders.

Though shoring up pension funds is supposed to increase employees' financial security, it could involve such tradeoffs as reductions in wages, benefits and jobs, said Mark J. Warshawsky, director of retirement research at Watson Wyatt Worldwide, another consulting firm.

In a further irony, it could also prompt companies to freeze the amount of pension benefits employees can accrue, Warshawsky said.

But the overall economic effects may be more complicated, pension specialists said. Funding shortfalls will force companies to boost their pension investments, contributing to demand for stocks and bonds.

Mercer's monthly snapshot of corporate pension plans focuses on those offered by employers in the Standard and Poor's index of 1,500 big corporations. As of Dec. 31, 2008, 772 of those companies offered traditional pensions. Using the accounting methods companies must follow when they prepare their financial statements, Mercer estimated that the S&P 1,500 pension plans held enough assets overall to cover only 75 percent of their obligations, down from 104 percent at the end of 2007. Precise figures won't be available until companies issue their annual reports for 2008 in the coming months.

Pension deficits are far from unprecedented. As recently as March 2003, the funding level for plans in Mercer's study was 73.2 percent.

When pension plans are underfunded, companies are required to plow enough additional money into the funds each year to correct the imbalance over several years. This year, Mercer estimates that the companies in its study will end up reporting about $70 billion of pension expenses, up from about $10 billion in 2008. That would equate to an 8 percent reduction in annual profits compared to 2007, the most recent year for which companies have reported full annual results, Mercer said.

Watson Wyatt looked at the issue from a different angle but found a similar trend. It tried to assess in aggregate the condition of all pension plans sponsored by individual corporations in the United States, and it used a different set of measures -- the rules that govern the actual amount of cash companies must plow into their pension funds.

Watson Wyatt estimates that corporate pension plans began 2009 with $1.63 trillion in assets and $2.12 trillion in liabilities, Warshawsky said. The firm estimates that companies will have to more than double their contributions to pension plans this year, to $111.2 billion from $50.5 billion in 2008, he said.

Both Mercer and Watson Wyatt advise companies on employee benefits.

Some business groups have been calling for relief from the federal law that would force them to boost pension fund contributions in the short run, and the government has already eased some requirements. Relaxing the requirements could entail a different compromise -- the health of the pension plans.

Even before the current recession, traditional pension plans that promise fixed retirement benefits were an endangered species for workers in the private sector. They have largely been supplanted by 401(k) plans, which offer no guaranteed payouts.

Like pension funds, Americans' 401(k) accounts have generally plummeted over the past year, and some companies have added to the strain by cutting matching contributions.

Whether the responsibility rests with corporate pension fund managers or individual employees managing their own accounts, the nation's ability to convert relatively low savings rates into comfortable retirements depends on investments not merely outstripping inflation but delivering strong and stable returns over the long run. That proposition has been sorely tested of late.

Keith Ambachtsheer, an advisor to pension funds, says the nation may be in store for "a radical rethinking of how we deliver pensions to private-sector workers."

Increasingly, the burden may fall to taxpayers, as it has with other aspects of the nation's financial trouble, said Kent Smetters, an associate professor at the University of Pennsylvania's Wharton School.

When companies go bankrupt and are unable to shoulder their pension obligations, the federally chartered Pension Benefit Guaranty Corporation steps in and covers the shortfall, subject to legal limits that would leave many higher paid workers with smaller pensions than they had been promised.

The PBGC is funded through insurance premiums paid by employer-sponsored pension funds, but Smetters predicted that the PBGC eventually will need a federal bailout.

As of Sept. 30, when its last fiscal year ended, the PBGC reported a deficit of $11.15 billion.

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Happy Returns

Business 2009. 1. 8. 03:31

Sure, there are costs involved. But going the extra mile for unhappy customers can lead to serious growth.

We've all done some crazy things. Like when the "Happy Days" writers had Fonzie jump that shark tank; or when Tom Cruise flailed around on Oprah's couch; or when I recently grappled with the take-a-way sushi at Heathrow Airport.

For my money, though, the crazy crown has to go to the folks at Henderson, Nev.-based Zappos. Reason: This company sells shoes. To women. Online.

Ask any guy who's gone shoe-shopping with a female and you'll understand why I say this. This is not a matter of political correctness: Women simply have an unnatural relationship with shoes. My wife owns dozens and dozens of them. It's like she's on a never-ending search to find that perfect thing in her life to make up for her other disappointments (like her choice in men). And, like all other women, my wife has never purchased a pair of shoes without trying on 37 other pairs beforehand.

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Still more perplexing (to men, at least), these same women--after finally deciding on that one great pair--will head right back to the store 10 minutes after getting home to return them. Because that's what women do--they change their minds. It's their prerogative.

So why, a decade ago, did the Zappos guys decide to start an online female-shoe retailer? "We're actually not in the shoe business at all," says Sean Kim, vice president of business development. "We're in the service business. We just happen to sell shoes."


Posted by CEOinIRVINE
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Microsoft and Sony will talk up their console-centric home entertainment plans in back-to-back keynotes at CES.

Ever since the debut of the Atari 2600 in 1977, if a console vendor's gaming instincts were not clean and strong, consumers would hesitate at the moment of truth. The consoles would not sell. And console makers died.

It's now clear that lesson was lost on Microsoft (nasdaq: MSFT - news - people ) and Sony (nyse: SNE - news - people ). Expect Microsoft Chief Executive Steve Ballmer to talk a lot about the Xbox 360 at the Consumer Electronics Show in Las Vegas on Wednesday, and Sony Chief Howard Stringer to highlight the role of the PlayStation in that battle as part of his CES keynote the next day.

For now, at least, the two consoles lag far behind Nintendo's (other-otc: NTDOY.PK - news - people ) Wii, in large part because of the Wii's low price and focus on family-friendly games. As Microsoft and Sony tried to transform their gaming consoles into set-top supercomputers able to juggle any kind of home entertainment, tiny Nintendo snuck by to grab the console crown from Sony's Playstation 2.

So what went wrong? An insider-y new book, The Race for the New Game Machine, due out later this year, and reviewed by the Wall Street Journal, sheds some light on what happened.

The account, written by a pair of IBM (nyse: IBM - news - people ) engineers, documents the effort by Sony, Toshiba (other-otc: TOSBF.PK - news - people ) and IBM to create a new processor for the PlayStation 3. It now looks like Sony got taken, with Microsoft ordering a processor from IBM that took advantage of much of the work done by Sony and its partners to create the cell.

The result: The feature-laden PlayStation 3 now starts at $379, Microsoft's Xbox 360 starts at $199 and the Wii, after starting out as the cheapest of the trio, now goes for $249. "Sony almost crippled themselves pursuing Microsoft's vision because they over-engineered it," says Wedbush Morgan analyst Michael Pachter. "They were really thinking about a home media center."

All that engineering, however, has yet to pay off. According to figures released by Nielsen Media Research, Sony's old PlayStation 2 is still the most used gaming console, accounting for 31.7% of the time spent playing. The Xbox 360 was second, with 17.2%, then the Wii with 13.4%. The original Xbox still gets 9.7% play time, but Sony's latest console, Playstation 3, racked up just 7.3% of total console usage time.



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Stocks fell sharply Wednesday, as a handful of bleak profit outlooks and more evidence of escalating unemployment served as stark reminders that the economy remains in rough shape. The Dow Jones industrials dropped more than 180 points.

Underscoring investors' growing fears that 2009 is shaping up to be a difficult year for many sectors, Time Warner and Intel on Wednesday issued disappointing guidance.

Time Warner Inc. said it expects to record a fourth-quarter $25 billion impairment charge for its cable, publishing and AOL units that will lead to an operating loss for the period and a loss for the full year. It had expected a profit between $1.04 and $1.07 per share for the year.

Meanwhile, computer chip maker Intel Corp. said it expects fourth-quarter revenue to drop 23 percent, below prior estimates, due to weak demand and inventory reductions by its computer maker customers.

Time Warner shares shed 97 cents, or 8.8 percent, to $10.01. Intel shares plunged nearly 6 percent, or 88 cents to $14.49.

Aluminum producer Alcoa Inc.'s decision to slash jobs further jolted investors.

Alcoa said late Tuesday it is reducing its global work force by about 13,500, or 13 percent, by the end of the year and lowering total output by more than 18 percent annually. Shares of Pittsburgh-based Alcoa tumbled 70 cents, or 5.8 percent, to $11.42.

The announcement comes ahead of the Labor Department's report Friday on the job market - a closely watched barometer of the economy's health. The market got a disappointing harbinger Wednesday in the form of the ADP National Employment Report, an unofficial gauge that the market has been increasingly monitoring as U.S. job losses mount. The report said private sector employment fell by 693,000 in December, worse than expected.

When people lose their jobs, they tend to spend less and fall behind on their debt payments. Investors fear that further declines in consumer spending will prolong the recession.

"People are concerned with the employment report coming out on Friday," said Scott Fullman, director of derivatives investment strategy for WJB Capital Group in New York. "The market has shrugged off some bad news recently, and it's starting to get to the point where it can't do that anymore."

The Dow has rallied about 20 percent since its multiyear lows in late November 2008, and the Standard & Poor's 500 index has surged nearly 25 percent.

"We've had a big move," Fullman said. "What we're looking at now is just people getting a little cautious here."

In late morning trading, the Dow dropped 186.46, or 2.07 percent, to 8,828.64. The Standard & Poor's 500 index fell 21.57, or 2.31 percent, to 913.13, while the Nasdaq composite index fell 41.70, or 2.52 percent, to 1,610.68.

The Russell 2000 index of smaller companies was down 14.98, or 2.91 percent, to 499.73.

Declining issues outnumbered advancers by about 6 to 1 on the New York Stock Exchange, where volume came to 297.50 million shares.

On Tuesday, Wall Street overcame gloomy economic readings to finish with a moderate advance. The market's economic worries had been calmed a bit in recent days by President-elect Barack Obama's proposal to slash taxes and help businesses. The stimulus package could cost as much as $775 billion, though, and Obama said Tuesday the nation could face trillion-dollar deficits "for years to come."

Bond prices rose on Wednesday. The yield on the benchmark 10-year Treasury note, which moves opposite its price, fell to 2.46 percent from 2.47 percent late Tuesday. The yield on the three-month T-bill, considered one of the safest investments, edged lower to 0.11 percent from 0.14 percent.

The Treasury plans to auction a record $30 billion in three-year notes on Wednesday.

The dollar fell against other major currencies. Gold prices also fell.

Crude oil prices slipped $2.46 to $46.12 a barrel on the New York Mercantile Exchange.

In Asian trading, Japan's Nikkei stock average rose 1.74 percent, and Hong Kong's Hang Seng index fell 3.37 percent. In afternoon trading in Europe, Britain's FTSE 100 fell 2.31 percent, Germany's DAX index fell 1.37 percent, and France's CAC-40 fell 1.14 percent.

Copyright 2008 Associated Press. All rights reserved. This material may not be published broadcast, rewritten, or redistributed


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