'iphone'에 해당되는 글 48건

  1. 2008.12.20 Your Spying iPhone by CEOinIRVINE
  2. 2008.12.19 Stormy BlackBerry Sales? by CEOinIRVINE
  3. 2008.12.18 Why Apple Won't Wow At Macworld by CEOinIRVINE
  4. 2008.12.14 Steve Jobs' Greatest Surprises by CEOinIRVINE
  5. 2008.12.13 How Apple's iPhone Reshaped the Industry by CEOinIRVINE
  6. 2008.12.10 EA Expects Low Profits, Job Losses by CEOinIRVINE
  7. 2008.12.10 Better Off Without Yahoo! by CEOinIRVINE
  8. 2008.12.09 Wal-Mart To Sell The iPhone; Analysts Suspect It Will Cost $99 by CEOinIRVINE
  9. 2008.12.09 Secret is out: Wal-Mart to start selling iPhone by CEOinIRVINE
  10. 2008.12.05 Musicians 'Tap Tap' iPhone by CEOinIRVINE

Your Spying iPhone

Business 2008. 12. 20. 03:37

Careful, iPhone users: Your smart phone may be smarter than you think.

On Thursday researchers at Finnish cybersecurity firm F-Secure said they have spotted the first known instance of iPhone "spyware" called Mobile Spy, a piece of commercial software that sells for $99 a year.


Mobile Spy developer Retina-X Studios says the software can invisibly track the call logs, text messages and even the GPS data of any iPhone it's installed on, allowing the eavesdropper to track the user's whereabouts on a Web site that hosts the stolen data.

"Mobile Spy will reveal the truth for any company or family," the company's site advertises. "You will finally learn the truth about [your family members' or employees'] call, mobile-Web and text-message activities by logging into your Mobile Spy account from any computer. The world's first iPhone spy software!"

Smart phone spyware for other platforms isn't new: Commercially available spyware for Windows Mobile and Symbian operating systems have existed for years. But Mobile Spy's software is the first spyware vendor to target Apple's (nasdaq: AAPL - news - people ) growing marketshare in the telecom world.

While Mobile Spy currently targets only iPhone 3G users, another vendor known as Flexispy advertises a similar program that is compatible with both iPhone versions launching Dec. 21. Both programs require the user to "jailbreak" their targets' iPhone, a simple software hack that allows applications not approved by Apple to be installed.

Since before the iPhone's 2007 launch, cybersecurity researchers have been warning about the potential for malicious software that could secretly install itself to steal passwords or use the iPhone to send spam--just as cybercriminals have long been hijacking PCs (see "Hacking the iPhone"). While hackers have demonstrated those kinds of exploits in theory, "in the wild" threats have yet to appear. And cybercriminals aren't likely to use commercially available software like Mobile Spy and Flexispy to infect victims via the Internet.

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Stormy BlackBerry Sales?

Business 2008. 12. 19. 05:44

Meta Data: Stormy BlackBerry Sales?


The BlackBerry Storm is no iPhone. But it's not the great failure some had predicted, either.

In a Dec. 17 research note, RBC analyst Mike Abramsky reported that 33% of Storm owners described themselves as "very satisfied" with their phones. In contrast, 77% of iPhone owners surveyed by researcher ChangeWave in July 2007, when Apple (nasdaq: AAPL - news - people ) first released the handset, characterized themselves as "very satisfied." Though low, the Storm results are in line with the satisfaction ratings for owners of other just-released phones, Abramsky wrote. (See "Smart-Phone Calling.")


Even so, a good number of Storm owners plan to return the phone. In a December survey from ChangeWave, 2% of respondents said they were "very likely" and 7% said they were "somewhat likely" to return the device. The reasons for returns: low battery life, touch-screen and difficulty of use. In a sign of how divisive the Storm's screen is, users that liked the device listed its touch technology, large screen and sharp image resolution as their favorite features.

Typically, 1% to 2% of owners of a particular phone return the device, making the Storm figures "higher than average," but "not alarming," according to Abramsky. He estimates that BlackBerry maker Research In Motion (nasdaq: RIMM - news - people ) sold 300,000 to 400,000 Storms in the third quarter. RIM is expected to address the phone-return issue Thursday when it reports third-quarter results.

Most Storm owners are smart-phone devotees, according to Abramsky, with 31% of buyers identifying themselves as prior BlackBerry owners and 29% as prior Palm (nasdaq: PALM - news - people ) Treo owners. That trend could have ramifications for Palm, which will release its fiscal second-quarter earnings Thursday.



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Steve Jobs' decision to skip the convention could mean the company doesn't have a hot new product to show off.

Apple pundits were quick to infer that Chief Executive Steve Jobs must be sick after the computer maker said Tuesday that he won't be speaking at Macworld in January and this will be the company's last appearance at the conference.

The real reason he's not delivering his usual keynote speech could be simpler than that, however: It could be that Apple (nasdaq: AAPL - news - people ) has nothing "insanely great" to demo this year.


Consider the facts: the great hype around the iPhone has put even otherwise impressive Apple announcements under a shadow. Apple's stock dropped and some Macworld attendees were disappointed the last go around after Jobs introduced the MacBook Air, which has turned out to be a solid seller.

The most optimistic Apple watchers this year have spun out prospects that the company will sell a $99 iPhone or an Apple-ized version of a netbook. But even if Apple releases a netbook in a nifty color--white?--it's hardly the kind of trend-setting device that the iPhone was. Apple is late to the show on this one. And Jobs himself has said that his company can't figure out how to make a $500 computer that meets his standards.

Apple may have been hoping to ship something big at Macworld and didn't get it done. "Steve is not going to go out there unless there is something great to introduce," says Roger McNamee, managing director and co-founder of venture firm Elevation Partners. (Disclosure: Elevation Partners is an investor in Forbes Media.)

Of course, Apple could be backing out of Macworld for any number of reasons.

It could just want out of the cycle of having to build products on a deadline set by someone else. Or Jobs could indeed be wrestling with a recurrence of cancer, following his 2004 surgery for pancreatic cancer.



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Steve Jobs' Greatest Surprises

Brian Caulfield, 12.12.08, 12:00 AM EST

Apple's chief executive is the master of surprise--and not just when he's launching new products.

BURLINGAME, Calif.--Mark your calendars. Thanks to Steve Jobs, January has become the season of surprises for the technology industry.

Over the past decade, Jobs has taken over the global music business, turned Apple's (nasdaq: AAPL - news - people ) clunky computer business into a juggernaut and stormed through the wireless industry with the iPhone. As a result, the Cupterino, Calif., company's shares have risen more than 1,000% over the past 10 years. By contrast, mighty Microsoft's (nasdaq: MSFT - news - people ) shares have fallen more than 40%.


So what's next? Nobody knows. That's what makes Apple so dangerous. The only certainty: Apple will surprise us with something during the first full week of January at MacWorld in San Francisco. The week is usually marked by big news from Apple Chief Jobs.

In Pictures: 10 Great Steve Jobs Moments

So what will it be this year? Rumors abound. Some speculate that Apple will introduce a tablet computer. Others say Apple will roll out a line of low-cost iPhones. Anything is possible. That's in large part because Apple has been so unpredictable over the past decade.

The biggest surprises have been unexpected new products. The pattern was set in 1998, when Jobs unveiled the candy-colored all-in-one iMac. Since then, Jobs has launched a barrage of surprises. The biggest include the MacBook Air and the Cube.

So what will it be this year? Rumors abound. Some speculate that Apple will introduce a tablet computer. Others say Apple will roll out a line of low-cost iPhones. Anything is possible. That's in large part because Apple has been so unpredictable over the past decade.

The biggest surprises have been unexpected new products. The pattern was set in 1998, when Jobs unveiled the candy-colored all-in-one iMac. Since then, Jobs has launched a barrage of surprises. The biggest include the MacBook Air and the Cube.

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12/12/2008 4:00PM ET
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Even the widely anticipated iPhone was a surprise. While reporters had teased out the new products name, few guessed that Apple would introduce a touch-screen phone that didn't sport any buttons.

Probably the biggest shock was Apple's switch to Intel (nasdaq: INTC - news - people ) processors. While the switch had been rumored for months before the 2005 Apple Worldwide Developers Conference, many had dismissed the rumor as absurd. Instead, it turned out to be true.




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http://images.businessweek.com/story/08/370/1211_mz_att.jpg

Illustration by Peter Arkle

A few years ago, if someone asked what sort of cell phone you had, your response would probably be to name a network, like Sprint (S) or Cingular (T). Wireless carriers so completely controlled the business, especially in the U.S., that many manufacturers weren't even allowed to put their brand names on handsets. Now this relationship is changing in ways that will reduce the power of carriers and, with luck, increase consumers' choices.

The relationship started to shift when people began using phones for more than voice calls and text messages. As browsers and e-mail systems became important, it mattered more whether you had a Palm (PALM) Treo or a BlackBerry (RIMM) than whether your phone ran on the Verizon Wireless or AT&T (T) network. Then along came Apple's (AAPL) iPhone to rewrite the rules completely.

The conventional wisdom holds that AT&T scored a coup when it signed on as the exclusive U.S. iPhone carrier, and on one level this is true. The company reported that it activated 2.4 million of the new 3G iPhones in the third quarter, that 40% of those customers came to AT&T from rival operators, and that their average monthly bill was 1.6 times that of other subscribers. But the impact on AT&T's bottom line is another story. Mostly because of the fat subsidy it pays Apple for each iPhone, AT&T's third-quarter earnings of $3.2 billion were $900 million less than they would otherwise have been.

AT&T should eventually recoup the subsidy from monthly fees, especially if subscribers don't come in for a new subsidized phone the minute their two-year contract is up. But what the carrier has probably lost forever is ownership of the customer, a process economists call "disintermediation."

Before the iPhone, relatively few owners of any phones—smart or dumb—downloaded applications. The carriers had a nice business selling ringtones and the odd game. But with iTunes and the App Store, Apple became the exclusive supplier of applications as well as music and videos. The content suppliers got about two-thirds of the revenue, Apple kept about a third, and the carriers were frozen out.

"It's remarkable the impact [Apple] has had," says Jim Balsillie, co-CEO of BlackBerry maker Research In Motion (RIMM). "They exposed a lot of disintermediation risk in the industry." Balsillie says when RIM proposed application stores a couple of years ago, the carriers were hostile. But Apple's success is forcing the carriers to play. "Now everyone wants [an app store]," Balsillie says, and RIM will oblige next year, offering terms that will give carriers some of the action. Google (GOOG) has the Android Market, and Microsoft (MSFT) is considering an app store for Windows Mobile.

A key test of the new relationship between handset makers and smartphone software publishers, carriers, and customers will arrive when turn-by-turn driving instructions come to the iPhone. Apple seems to have created the phone with navigation in mind, yet the App Store prohibits programs that offer real-time driving instructions. Such services are available for other smartphones, typically for $10 a month, with revenues split between the carrier and a service provider such as TeleNav or Networks in Motion. Apple is mum about its intentions, but rumors are flying that it plans a navigation offering that leaves carriers in the cold.

I wish Apple were less controlling and less opaque about what may be sold at the App Store, but on the whole, I think the development of a robust market for third-party smartphone applications is a great thing for consumers. It's a huge improvement from the days when stodgy, innovation-averse carriers ran the show.

This shift in power is a bad thing for wireless carriers, whose nightmares of being turned into commodity sellers of bandwidth are coming true. But it's a win for everyone else.

Posted by CEOinIRVINE
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This is a transcript of the Market Update: Afternoon Outlook.

Look out for Electronic Arts on Wednesday, after the videogame maker warned that 2009 profits will fall below expectations amid weak holiday sales. The company behind Madden NFL said it will pursue job cuts and reduce its portfolio to save money. The company's CEO said he was disappointed that the holiday slate was not meeting sales expectations.

Investors will be keeping an eye on Wal-Mart (nyse: WMT - news - people ). On Tuesday, the world's largest retailer suspended its share buyback program, citing the poor economy and the troubled credit markets. According to reports, Wal-Mart is also preparing to sell Apple's (nasdaq: AAPL - news - people ) iPhone later this month.

Meanwhile, the fight for Detroit rages on. Lawmakers are still sparring on the terms of a possible $15 billion bailout. There is concern that the deal does not have enough support in the Senate. Both General Motors (nyse: GM - news - people ) and Ford (nyse: F - news - people ) fell more than 4% on Tuesday.

Wednesday will be light on economic and earnings news, but Korn/Ferry, CKE Restaurants (nyse: CKR - news - people ) and FuelCell Energy (nasdaq: FCEL - news - people )are all set to report.



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Better Off Without Yahoo!

Business 2008. 12. 10. 09:28

So, you just got laid off from the struggling portal. Congratulations.

Ten years from now Steve Jobs' iPhone will be just another obsolete gadget. Rob Bailey's vitamin vodka, however, will still refresh.

It never would have happened if Bailey hadn't left his business-development job at Yahoo! (nasdaq: YHOO - news - people ) in 2006 to pursue alcoholic immortality.

Two years later, Bailey has won awards from the San Francisco Wine and Spirits Festival and the Beverage Tasting Institute and signed deals that will put his Lotus vodka in outlets such as Safeway (nyse: SWY - news - people ) and Beverages and More. "Who would have thought," Bailey says. "I've scaled up from two people to eight and Citigroup has just laid off 55,000."

Or that Yahoo!, once king of the Web, would be cutting its workforce too. Insiders say the struggling Sunnyvale, Calif., Internet portal will layoff 1,500 employees Wednesday in an effort to become a leaner, more aggressive company that can compete with Google (nasdaq: GOOG - news - people ). Word is Yahoo!'s sales force will be chopped by roughly 30%. Even Yahoo!'s vaunted engineers will face cuts, with more than 5% losing their jobs.

All newly unemployed Yahoo's, however, will find plenty of support. "I'd like to tell them that this layoff probably has more to do with management mistakes," says Hongche Liu, chief information architect at people-search engine Spock and a Yahoo! veteran.

But while troubled Wall Street firms, car companies, and media companies may crank out products nobody wants, demand for the online services Yahoo! employees create remains high. Liu even urges Yahoo! workers to master the monetization skills that so often seemed to elude the company. "A downturn is the best time to latch onto the next big wave," Liu says.

Recruiters are already scouring Yahoo!'s ranks for engineers who are skilled at moving video around the Web, building big, stable Web services and making sites friendlier to search engines. Sales people who can drum up new business online while exploiting the contacts they developed at Yahoo! will also be highly sought after, recruiters say.

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Wal-Mart will start selling iPhones by the end of the year, but it is unlikely that they will be available in time to take advantage of holiday sales.

Of more importance, perhaps, is that the phone may be sold for its lowest price yet—$99.

The rumors started circulating last week that a partnership between Wal-Mart (nyse: WMT - news - people ) and Apple (nasdaq: AAPL - news - people ) may be in the works, but Bloomberg confirmed today that employees at five California stores said that Wal-Mart will offer iPhones by the end of December, likely after Christmas.

Two of the representatives said the store will carry two models.

Bloomberg said analysts are suspecting that Apple may use the partnership to sell a discontinued 4-gigabyte version, which will allow it to hit what is considered a low price point for a smartphone.


Wal-Mart will be the second outside chain to be allowed to sell the device, following Best Buy (nyse: BBY - news - people ).

Currently, two models are for sale—an 8-gigabyte and 16-gigabyte version for $199 and $299.


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Apple Inc.'s famous veil of secrecy appears to have stretched thin in trying to cover thousands and thousands of Wal-Mart stores.

A Wal-Mart employee in Uniondale, N.Y., told The Associated Press on Monday that the store will start selling Apple's iPhone, confirming media reports over the weekend.

The employee, who would not give his name, did not know when the phones would go on sale, and said the store had no merchandise yet. The San Jose Mercury News reported late Friday that store employees in California said the phone would be on sale by the last week of December, and maybe before Christmas.

Wal-Mart Stores Inc. would be the second independent retail chain after Best Buy Inc. to sell the phone. The phone is also sold at Apple and AT&T Inc. stores.

Wal-Mart spokeswoman Anna Taylor said the company had no announcement about iPhone sales. Apple was officially quiet as well. As rumors about the iPhone at Wal-Mart have mounted in recent weeks, Apple has neither confirmed nor denied them. The company did not return a message Monday.

From the launch of the second-generation iPhone on July 11 to the end of September, Apple sold 6.9 million units, making it one of the world's most popular phones. The iPhone 3G is sold in two versions, with 8 or 16 gigabytes of memory. In the U.S., the price is $199 or $299, respectively.

Apple shares rose $4.55, or 4.8 percent, to $98.55 in midday trading as U.S. market indexes also rose. Wal-Mart shares fell 96 cents, or 1.6 percent, to $57.25.

Copyright 2008 Associated Press. All rights reserved. This material may not be published broadcast, rewritten, or redistributed

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Musicians 'Tap Tap' iPhone

Mary Jane Irwin, 12.04.08, 03:15 PM EST

Recording artists hope ''Tap Tap Revenge'' game app will drive album sales.

BURLINGAME, Calif.--If you own an iPhone (or iPod Touch), chances are you've played Tapulous' "Tap Tap Revenge," a touch-screen and motion-controlled riff on videogaming's booming music genre. Apple recently revealed that "Revenge" is the third most popular free application on its App Store, and Tapulous Chief Executive Bart Decrem says half a million people play it every week since it debuted last summer.

Record labels, looking for another "Guitar Hero"-like vehicle to drive album sales, have taken notice. Last October, Tapulous released a game app for the iPhone that features 13 Nine Inch Nails tracks. On Thursday, the company released "Tap Tap Dance," an app priced at $4.99 that features 10 tracks from artists like Moby and Daft Punk. Later in December, an app featuring Christmas carols from Weezer will hit Apple's (nasdaq: AAPL - news - people ) App Store; the app, "Christmas with Weezer," will also sell for $4.99.

There is so much interest from bands that Tapulous plans to release new packs of songs and special editions every month in 2009.

Artists are clamoring to be involved with "Tap Tap" in the hopes of benefiting from a "Guitar Hero" boost that has been known to double album sales. Neilsen SoundScan documented a 136% increase in sales of the Aerosmith single "Same Old Song and Dance" the week after it was released in "Guitar Hero III," prompting the band to create a special "Guitar Hero: Aerosmith" edition. Sales of Weezer's song "My Name is Jonas" increased 10 times after appearing in the game. Other bands have even reunited to rerecord songs for the game or hit the studio to increase a track's difficulty.

"These games have found a way to make music cool again," says Embassy Multimedia Consultant Scott Steinberg. "It's bringing value back to music ... now you get to live it as opposed to listen to it."

Tapulous has launched seven applications in the hopes of mimicking the diversified social application portfolios of Slide and RockYou, but "Tap Tap Revenge" has become its focus. Not only is there demand for the app, but expansions of it are relatively cheap to build and can be turned around quickly. Decrem had no experience working with the music industry until late June--two weeks before "Tap Tap Revenge" launched.

Although Tapulous expects two-thirds of its revenues to come from paid downloads, Decrem says supporting the free "Tap Tap Revenge" is still important to the company. The improvements to the game introduced with "Tap Tap Dance"--particularly customized backgrounds that turn the game into an interactive music video--will appear in "Revenge" early next year.

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