'online'에 해당되는 글 11건

  1. 2016.12.27 Russian Hackers Run Record-Breaking Online Ad-Fraud Operation by CEOinIRVINE
  2. 2010.10.20 FPS hack provider by CEOinIRVINE
  3. 2009.12.23 NHN USA www.ijji.com online game by CEOinIRVINE
  4. 2008.12.22 How To Make Money Online by CEOinIRVINE 1
  5. 2008.12.10 Meta Data: Online Killed Black Friday Sales by CEOinIRVINE
  6. 2008.12.05 More shoppers bought online Monday but spent less by CEOinIRVINE
  7. 2008.12.02 Standard & Poor's assigns eBay an 'A-' debt rating by CEOinIRVINE
  8. 2008.11.28 Sneak Peek: Post-Thanksgiving Online Deals by CEOinIRVINE
  9. 2008.11.25 How To Calculate Total Cost Of IT Ownership by CEOinIRVINE
  10. 2008.11.11 'Faith' Saves The Day (ONLINE GAME) by CEOinIRVINE

Russian Hackers Run Record-Breaking Online Ad-Fraud Operation

'Methbot' is a sophisticated cybercrime scheme that has hit major US advertisers and publishing brands and pilfered millions of dollars per day.


Cybercriminals out of Russia are behind a newly discovered massive online advertising fraud operation hiding in plain site that steals up to $5 million per day from big-name US advertisers by posing as some 6,000 major US media sites including The Huffington Post, Fortune, ESPN, CBS Sports, and Fox News, and generating fake ad impressions.

Researchers at White Ops recently spotted the so-called "Methbot" operation pilfering anywhere from $3 million to $5 million per day in what they say is the largest and most profitable online ad fraud operation in history. Methbot has been operating for three years under cover by a Russian cybercrime group that White Ops has dubbed "AFK14," with a unique twist: its own internal botnet infrastructure runs and automates the click-fraud rather than the traditional ad fraud model of infecting unsuspecting consumers to do the dirty work.

Sponsor video, mouseover for sound

US advertisers in October alone lost a whopping $17.7 million to the criminal hackers, according to White Ops, and AFK13 made some $10.6 million.

AFK13, which is based in Russia, also employs data centers in Dallas and Amsterdam, to run its botnet via spoofed IP addresses that help them evade blacklists. The cybercrime gang created its own Web browser in order to better hide its tracks, as well as its own HTTP library.

"This is the largest operation ever discovered in digital ad fraud," says Eddie Schwartz, president and COO of White Ops, an ad fraud detection firm, which published its findings on AFK13 and its Methbot infrastructure today. "This one is unique in that they went to the trouble of writing their own browser code … They game everything across the entire value chain" of online advertising, he says.

The Methbot network basically drives video and other ad impressions that appear to be humans clicking on them. But video ad "watching" is actually via its botnet of automated Web browsers of more than a half-million Internet addresses using phony IP registrations posing as large ISPs such as Verizon, Comcast, AT&T, Cox, and CenturyLink.

The botnet generates phony impressions for up to 300 million of these ads daily and sends them via 6,111 Internet domains posing as actual ad inventory on brand-name websites, according to White Ops.  

"Ad companies are losing because they're paying the bill" for phony impressions, White Ops' Schwartz says.

Methbot until recently was able to operate under the radar because the Russian cybergang behind it has apparently studied how to avoid detection, including reverse-engineering and duping ad-fraud measures and spoofing fraud verification data so the advertiser sees Methbot's ad impressions as legit, even though they're phony.

AFK13's Methbot has tallied some 200 million to 300 million phony video-ad impressions daily, making an average of $13.04 per CPM, or around $4 million in phony ad inventory revenue each day.

The Russian hackers even have built the bots to imitate mouse movements and social media login information so they appear to be human-generated activity. "They're making the traffic look like residential humans," Schwartz says.

He says the forged and compromised domains made them appear legit to the advertising exchange services that broker ad space inventory for publishers. The exchanges were fooled into believing they were handing the subsequent ad impressions to the publishers, but that phony yet billable traffic instead went to Methbot.

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FPS hack provider

Hacking 2010. 10. 20. 00:32
http://unrealskill.com/

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NHN USA www.ijji.com online game

IT 2009. 12. 23. 08:34

Online Game
Free

FPS

Lunia
AVA
SF
Gunz
DC

Forever?

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How To Make Money Online

Business 2008. 12. 22. 06:39

Suleman Ali needed a change. So, in mid-2007, he left his programming gig at Microsoft to start a company--any company. On a whim, he wrote an application for Facebook, the social networking Web site, called Superlatives, which lets visitors rate their friends as the smartest, best-looking and such. It immediately caught fire.

"I basically started building it out of boredom, and people started noticing it three days after I launched it," says Ali. So did interested suitors: Nine months later, the 26-year-old sold his hobby-cum-enterprise, called Esgut, to Palo Alto, Calif.-based Social Gaming Network for "several million dollars" (he's not allowed to share the exact purchase price).


For all the troubles in the economy, the Internet continues to be a hotbed of innovation, entrepreneurship and, as development costs continue to decrease, stiff competition. Some of the most lucrative ideas have yet to hit the drawing boards. "I could almost make the case that the idea you think is really stupid is [the one that will] succeed," says Guy Kawasaki, partner at Garage Ventures.

In Pictures: Nine Ways To Make Money Online

In Pictures: 13 Businesses You Can Start For Under $5,000

In Pictures: 16 Solid Web Site Design Tips

Ali financed Esgut, with an eight-employee roster, by selling advertising that runs alongside its applications. By the time he sold the business, the company's six apps had attracted some 14 million unique users. Now Ali is ready for round two. Despite the downturn, the young entrepreneur says he's in "brainstorming" mode with a high school friend and MIT graduate.

Posted by CEOinIRVINE
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It was a bleak Friday after all for the consumer technology industry. Post Thanksgiving Day spending on Nov. 28 fell 8.4% to $2.03 billion at retail stores compared to the same day a year ago, the NPD Group said Tuesday. It was also the first electronics spending slump in Black Friday's history.

Maybe it was the food coma. Or perhaps it was the prevalence of online shopping deals. NPD has yet to release its sales data from Cyber Monday, but comScore said online spending on consumer electronics during the week of Dec. 1 increased 24% compared with the corresponding period in 2007. Overall spending increased 9% to $3.7 billion at online retailers. (See "Cyber Monday's Electronics Bonanza.")

And who wouldn't want to take their dollars online? Many Web storefronts were promoting free shipping, and there is no threat of being trampled to death by a turkey-fueled mob.

"Clearly there was--during Black Friday week--some shifting from people buying in brick-and-mortar to online," says NPD analyst Stephen Baker. "Black Friday deals were much more available online than they ever were before."

Baker also notes that there was a shift in how retailers approached Black Friday. For instance, there were no "blowout sales." Retailers figured that if consumers decided they weren't going to spend, bigger discounts likely wouldn't entice them. "All [sales] do is give people who were going to shop anyway a bigger discount," Baker says.

NPD noted, however, that sales of LCD TVs larger than 30 inches and notebook PCs rose 18% and 19%, respectively, compared with Black Friday last year. GPS units and digital picture frames also sold well.

Baker says he was most disappointed by poor sales of cameras and camcorders, but notes that many consumers are no longer compelled to upgrade their electronics.



Posted by CEOinIRVINE
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Online spending at U.S. retailers on Monday jumped 15 percent over with the comparable day a year ago to $846 million, comScore said Thursday, as consumers sought out bargains in a tough economy.

The Monday after Thanksgiving was nicknamed "Cyber Monday" by the National Retail Federation to describe the surge in online spending when customers return to work after Thanksgiving and shop from their desks.

Online shopping is popular among consumers who want to compare prices for the best deal, so usage can increase in a tough economy when shoppers are paying more attention to costs.

ComScore (nasdaq: SCOR - news - people ) said a 22 percent rise in the number of buyers drove the increase, even though the average amount shoppers spent declined 5 percent. ComScore attributed the drop in dollars per buyer to each buyer completing fewer transactions.

ComScore representative Gian Fulgoni said nearly two million more consumers bought items online this year because of "extremely attractive" prices offered by retailers.

"But because of their reduced spending power, it's also evident that those who did buy were unable or unwilling to spend as much per person as we saw last year," Fulgoni said in a statement.

The most visited retail site was eBay Inc. (nasdaq: EBAY - news - people ), which recorded nearly 13 million visitors, up 45 percent from last year, followed by Amazon.com Inc. (nasdaq: AMZN - news - people ) with 9.2 million visitors.

Posted by CEOinIRVINE
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The rating agency Standard & Poor's assigned an "A-" debt rating to online auctioneer eBay Inc. on Monday, citing the company's well-established Internet brand as well as strong cash flow and liquidity.

The "A-" rating is investment grade but signifies that economic conditions may affect the company's finances.

The outlook is "Positive."

In a statement, Standard & Poor's analyst Philip Schrank said, "The rating on eBay reflects its well established brands in Internet e-commerce and payment segments, coupled with strong discretionary cash flow generation and ample liquidity."

Schrank cautioned that risks remain for the San Jose, Calif.-based company on a number of fronts: its performance relies somewhat on ongoing acquisitions, it faces rising competition from traditional retailers, entry costs in its market are low and consumer spending is being pulled back amid a credit shortage.

On the positive side, he said eBay's large customer base and low working capital needs should generate stable profits and cash flow even as the economy slows.

Schrank also predicts eBay's subsidiary PayPal - which processes online payments - will grow as more financial transactions move online. He added that eBay's recent acquisition of Bill Me Later, which allows online shoppers to pay without a credit card, should dovetail well with PayPal, and start generating a profit in the "near term."

The company's stock fell with the broader market Monday, sliding 51 cents, or 3.9 percent, to $12.62.


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Amazon

If you are looking for jewelry or watches for that someone special, Amazon.com is the place to go beginning Black Friday. On Dec. 1 the site will have a one-day watch sale, with up to 65% off. And from Dec. 1 through Dec. 14 you can receive an extra 25% off Invicta watches at checkout. Starting on Cyber Monday, Amazon will have its "30 Days of Diamond Deal." Day No. 1 will feature a 14k white gold diamond winking emoticon disk necklace for $79.99.

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© AP Photo/Vincent Yu

Esprit

The women's contemporary apparel retailer will be offering 25% off entire purchases made online (excluding outlet styles) on Cyber Monday. Pick up some new winter items, like the batwing sweater, or order a dress for your holiday parties.

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Bluefly

On Cyber Monday, Bluefly will host a site-wide 10%-off sale on top of its existing discounts.

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© AP Photo/Richard Drew

BCBG

On Cyber Monday, BCBG will offer free shipping on all orders, as well as up to 50% off items across the site, www.bcbg.com.

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A look at bMighty's free online calculator.

pic
Also From bMighty:
SasS and Cloud Computing At Small Firms
PaaS For Growing Companies

Cost-cutting may reduce your bottom line, but it can also cripple your information-technology infrastructure. That's why, when making smart decisions about where to invest (and save) your IT dollars, it's critical to calculate the "total cost of ownership." Bmighty aims to help, with its Total Cost of Ownership Calculator, provided courtesy of Info-Tech Research Group.

This free Excel-based calculator accurately estimates your IT costs at the strategic and daily operational levels. It can account for both direct and indirect costs, including hardware, software, systems management, support and services.
The calculator can also be adapted to include costs unique to your business. And the graphically represented results make the analysis easy to grasp and act on.

Check out the free TCO calculator here. And for more help getting a handle on everything from hardware and networking to executing and securing transactions in cyberspace, check out the The Small-Biz Tech Starter Kit.


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'Faith' Saves The Day
'Faith' Saves The Day
Mary Jane Irwin, 11.10.08, 6:00 PM ET

pic
In Pictures: Top 10 Games Starring Female Characters


Burlingame, Calif. -

After quickly disarming and incapacitating your pursuers, you clamber up some stairs and burst out onto a sun-drenched rooftop. Running full-tilt to the lip of the roof, you leap, roll to your feet and vault over air ducts before sliding to safety beneath a descending steel gate a few buildings away. Speedily threading your way through such obstacles is essential for survival as a lone runner against an entire police force that's trying to prevent you from discovering the truth behind a political assassination.

Welcome to "Mirror's Edge," Electronic Arts' (nasdaq: ERTS - news - people ) new parkour-inspired action game landing in stores Tuesday. What's unique about the game--beyond its use of the first-person vantage point, which is usually reserved for shooters--is that the main character is a woman.

The games industry has long catered to the core 18- to 34-year-old male demographic, so game developers often choose burly space marines instead of petite heroines as protagonists. But as the general audience of games expands--thanks to devices like the Nintendo (other-otc: NTDOY.PK - news - people ) Wii--it calls into question why female heroines are so under-represented in games.

In Pictures: Top 10 Games Starring Female Characters

According to the Entertainment Software Association, 40% of all game players are female, and nearly 30% of all console game players are women. But only 3% of games appearing on the current crop of Microsoft (nasdaq: MSFT - news - people ), Nintendo and Sony (nyse: SNE - news - people ) consoles star female characters, according to the research firm Electronic Entertainment Design and Research. Men fill the lead role in 46% of titles created for the latest consoles. The remaining games feature either customizable characters (normally found in role-playing games) or don't feature a lead character (such as the puzzle game "Tetris").

The industry is not necessarily opposed to putting females in games--some of gaming's most iconic leads are women. Bounty hunter Samus Aran made waves when it was revealed at the end of the first "Metroid" game that the person behind the suit was female. Lara Croft, the female adventurer modeled after Indiana Jones, has been raiding tombs since the late '90s. And there are a host of other games like Ubisoft's "Beyond Good & Evil" and Sony's "Heavenly Sword" that star strong female characters. Still, these heroines are vastly out-numbered by their male counterparts and, historically, developers have exploited female characters for their sex appeal.

That's why EA's decision to put the sleek and athletic Faith in the leading role of "Mirror's Edge" is so unique. "I find it's wearing a bit thin and [is] kind of childish," Owen O'Brien, the game's senior producer, says about the typical portrayal of gals in games. "I wanted to create an action hero who happened to be female--but could just as easily have been male--who wasn't trading on the fact that she was a sexual being. I was trying to create a character that was aspirational but attainable...[without] gravity-defying breasts."

Besides, says O' Brien, Faith fits perfectly into the role of a hunted runner far better than a man ever would. If she were male, he says, players would have immediately entered shooter mode--hunting for bigger guns and better armor--instead of relying on Faith's speed and agility to disarm or dodge opponents.

In the action genre that "Mirror's Edge" falls into, only 3% of titles released during this console cycle starred females. Men helm 51% of action games. Male characters also drive 73% of shooters while women star in a mere 1% of the games. The only genre where women have the upper hand is in Sims-like games where they star in 14% of the games versus 5% featuring men.

111008_chart_590w.jpg

See chart for a full genre breakout

The only market where women are represented with the same frequency as men is in the casual games space. "The [casual] industry has leaned toward female characters," says Jessica Rogers, marketing director of Nickelodeon's Kids and Family Games Group. "It has a lot to do with the audience being predominately women."

With respect to the industry at large, O'Brien has a "gut feeling" that it's moving toward equal representation. "There are more girls playing games, but there's still a long way to go," he says.

Sarah Hoeksma, group marketing director at "Tomb Raider" publisher Eidos, says the ratio of female to male leads in gaming overall is already increasing. "A number of top publishers are now releasing games with leading female characters in games designed for gamers rather than the casual market," Hoeksma said in an e-mail. "If consumers show there is a demand for these characters, then the industry will continue to invest in the development of more female leads."

10. Rumble Roses XX

"Rumble Roses" is unapologetic in touting this wrestling game's "visual 'enhancements'"--it renders scantily clad women entangled in suplexes. If the female wrestlers--dressed up as cowgirls, schoolgirls and nurses--weren't scintillating in their barely there apparel, they also fight with bared breasts.

9. Petz: Horsez 2

The "Petz" franchise, alongside the "Imagine" line, is one of Ubisoft's core revenue generators in its Games for Everyone initiative, which generated some 25% of the companies revenues in 2007. The "Petz" games give players a virtual animal to dutifully play, train and groom. Horses, of course, appeal primarily to wee lasses, so it's of little surprise that "Horsez" stars a young female rider who gets to raise and breed steeds and participate in competitions.






8. Disney Princess: Enchanted Journey

Disney Princess is a $4 billion brand. All one needs to do is name drop Jasmine or Ariel and the toy will sell like hot cakes. "Enchanted Journey" is no different. Playing as a young girl, gamers must help four magical kingdoms--governed by the likes of Jasmine and Snow White--return to order after a witch stole attributes like color or time from the worlds. It's not deep, but Disney Princess is just right for the brand's 3- through 5-year

7: Dead or Alive: Xtreme 2

Team Ninja, the developers behind the "Dead or Alive" franchise, is well known for its catalog of busty vixens willing to fight to the death in mixed martial arts bouts. "Xtreme 2" is the follow up to spin-off "Xtreme Beach Volleyball"--basically a game about collecting various revealing sets of swim wear. The sequel beefs up its activity line up to include tug of war and jet ski racing. Don't forget the fan favorite "hip wrestling" where the girls face "back-to-back and cheek-to-cheek" as they attempt to bump each other off a platform and into a pool with their hips.

6. Okami

Loosely based on a Japanese myth, players take control of the goddess Amaterasu in a quest to restore peace and beauty to a demon-infested land. Throughout her journey, a wolf, the corporal manifestation of the sun goddess, is called upon to both help out citizens and fight monsters. "Okami" was critically acclaimed for its art style and innovative use of calligraphy--armed with a "Celestial Brush," players could wipe out enemies with a single stroke.

| | | | | Share |

5. Lara Croft Tomb Raider: Anniversary

Lara Croft is one of videogaming's most iconic women; she was even awarded the title of most successful heroine by the Guinness World Record in 2006. Modeled as a female Indiana Jones, Lara--unsurprisingly--raids tombs in search of archaeological artifacts. The "Anniversary" edition is an ode to the original 1996 classic in celebration of the brand's 10th birthday.

4. Lara Croft Tomb Raider: Legend

Lara was always meant to be a strong female lead character, but as she aged her original developer decided she needed "sexing up." For 2006's "Legend," a new development team took the reigns and rebuilt Lara and her world from the ground up in the hopes of reinvigorating the franchise. In the process--and in an attempt to appeal to more female gamers--Lara's look shifted from buoyantly bosomed to an athletic build.


3. Hannah Montana: Spotlight World Tour

Catering to the young female audience on the Wii (and the PlayStation 2), "Spotlight World Tour" lets gamers dance along with Hannah Montana as she performs musical numbers from the Disney television show at venues across the globe in a rhythm game mash-up.

2. Heavenly Sword

Nariko, a female warrior wielding a life-sapping sword, must defeat an invading army intent on capturing and harnessing the sword's deadly power. There is also a complicated backstory about how Nariko was supposed to be born the great male heir who would save her clan.

1. Metroid Prime 3: Corruption

Bounty hunter Samus Aran, the star of Nintendo's "Metroid" franchise, is one of the first female protagonists to appear in videogames. When "Metroid" debuted on the Nintendo Entertainment System in 1986, Samsus was depicted simply as a cybernetic-suited hero. It was only at the end of the game that players learned the person behind the helmet was a female. "Metroid Prime 3" is the third installment in Nintendo's popular first-person adventure reinvention of the


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